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YouGovBest BrandRankings 2026 Discover the top performing global brands over the last 12months, with country-specific deep dives for Denmark,Finland, Norway, Sweden, and additional 9 key markets. /Research Reality Contents 1Introduction 2Methodology 3YouGov Best Brand Rankings 2026 4Top brands by market:Denmark, Finland, Norway, and Sweden 5Top brands by additional market:Australia, France, GermanyIndonesia, Kingdom of Saudi ArabiaSingapore, SpainUnited KingdomUnited States of America Foreword Strong brandsdon'tjust perform–they connect. This year's Best Brand Rankings highlight the companies that haveenjoyed lasting consumer appeal over the past 12 months. Based on over six million interviews conducted across 28 markets, this report looks at overall brand health as measuredby YouGovBrandIndex’s daily tracking.Techbrands dominate the global top five: WhatsApp, Samsung,YouTubeandGoogle reflect how deeply digital platforms are embedded in daily life. This year, for this first time, weincludethe voice of the consumer at scale. Leveraging our AI-poweredYouGovBrandIndex Voices feature, we reveal what consumers really think about the top-performing brands–highlighting key themes based on answers from hundreds of respondents. These are theactual views of real consumers. Since founding YouGov 25 years ago,I'vebelieved panel quality iseverything in research. Real people with verified identities create powerful accuracy. Congratulations to all recognized brands." Stephan ShakespeareCEO and Co-founder, YouGov WhyYouGov? Real people Highly engaged panel members share true reflections oftheir realityrooted in an ongoing relationship, not one-offtransactions. Accurate data Data you can trust with confidence.Designed forrepresentativeness,integrityand accuracy, and backed by asystem built to prove it. YouGov is a market research and analyticscompany powered by reality: insight from realpeople, captured in real time, built to hold upwhen decisions matter. Because quality is easyto claim and hard to prove, we don’t justpublish data we stand behind it: an owned,highly engaged panel, rigorous qualitycontrols, and technology that strengthens thehuman response instead of distorting it. Pioneering tech & AIAlways-on technology that strengthens real -world insightkeeping thedataclean, scalinganalysis, and avoiding thedistortions that come from weak inputs. Award-winning experts Research experts who turn robust data into usable decisionstailoring delivery, interpreting change, and makinginsightsactionable in the real world. Topglobalbrands2026 Based on average Index score of brands tracked in aminimum of 10 markets. #1:WhatsApp 41.5Average Index score IndonesiaIndiaTop performing markets WhatsApp:Voice of the consumer In their own words“ AI interviewer summary Key themes WhatsApp has become the invisiblebackbone of everyday communicationbecause its simple, reliable design letspeople private text, voice, and video calleffortlessly, and stay connected acrossdistances without cost or complexity.Its main challenge isn’t WhatsApp’sfunctionality, but persuading othersto adopt it amid app fatigue. WhatsApp feels simpler and morepersonal. Apps like FacebookMessenger or Instagram feel moremixed in with social media, ads, andpeople Idon’ttalk to often. WhatsAppstays focused on just messaging,which I like. Text messaging workstoo, but it can feel limited, especiallywith group chats or sending photosand videos. WhatsApp handles thosebetter and works the same whethersomeone is local or international.“–Female, 35-44 1.Reliability, accountportability, and spam control 18%voice share6.5/10sentiment6.5/10engagement 2. Group and community coordination 18%voice share6.5/10sentiment6.5/10engagement 3.International reachand cost savings 16%voice share7.5/10sentiment9/10engagement Based on100+AI-ledinterviews Discover the 'why' behind your brand dataExplore real quotes from real consumers, analyzed at scale by our AI interviewer. #2:Samsung Top performing marketsIndonesiaPhilippines Samsung:Voice of the consumer In their own words“ AI interviewer summary Key themes I own several Samsung productsand recently purchased a Samsungdishwasher. I havebeen verypleased with all Samsung productsso far, but the dishwasher exceededall my expectations.I havehad amultitude of different brandeddishwashersand they all eventuallydisappointed me. My new Samsungis totally amazing in how effectivelyit always super cleans my dishes.“–Male, 55+ Samsung has built deep trust throughlong-lasting, seamlessly connectedproducts that reliably impress in everydayuse, especially among older consumers.But rising prices, constant comparison toApple’s aspirational pull, and durability thatlimits repeat purchases leave the brandfeeling safe and functional rather thanemotionally compelling—strong at keepingloyalists, weaker at attracting new ones. 1.Reliability and longevity 16%voice share9/10sentiment7/10engagement 2. TV & home ent