2022 年全球最佳品牌排名

The 2022 Global Best Brand Rankings by YouGov BrandIndex is based on the average of six metrics: Impression, Quality, Value, Satisfaction, Recommend, and Reputation. The top 10 brands from each market were shortlisted, creating a group of 380 brands in 38 markets. The global ranking assigns 10 points to the 1st ranked brand, down to 1 point for the 10th ranked brands in each market. The total points accrued by each brand across the 380-brand shortlist are shown in the global ranking.