2025-2026年滑雪报告

F O R E W O R D J E R E M YR O L L A S O NHead of Savills Ski C O N T E N T S 2 - 3 Market Overview Celebrating 20 years of the Savills Ski Report. As skier numbers soar, how areresorts adapting to rising demandand shifting seasons? We have been reporting on the second home markets in the Alps andEurope since 2006, making this the 20th anniversary of our ski report.During this period, significant milestones included the 2008 globalfinancial crisis, an ensuing credit crunch, the decoupling of the Swissfranc from the euro (2015), a ban on the construction of new secondhomes in Switzerland (2016) and the departure of the United Kingdomfrom the European Union (2021). 4 - 7 20 Years of Ski Two decades of snow, slopes andprime property. We chart the peaksand the valleys. We have also witnessed the third wave of globalisation, orhyperglobalisation, driven by technological innovation and the growthof communication networks. It is the latter, and the rapid evolution ofArtificial Intelligence, that is likely to define the next two decades. 8 - 9 Prime Prices Aspen leads again, but who’sgaining ground? For now, it is scarcity and equity that define and influence propertymarkets in the Alps and mountain resorts globally. Today, wealthybuyers value lifestyle, comfort and exclusivity and are willing to payfor it. For the sixth year in a row, Aspen continues to defy gravity byleading ultra prime pricing at an average price of €68,900 per squaremetre. By contrast, 20 years ago, top prices in Aspen were closer to€10,900 per square metre. This is reinforced by 20-year prime pricegrowth in the United States averaging an impressive 228%, comparedto 197% in France and a more conservative 95% in Switzerland. Later inthe report, we compare Aspen and Gstaad (page 18), which makes forfascinating reading. 1 0 - 1 1 Ultra-Prime & OutlookThe €68,900 question: where nextfor ultra-prime? 1 2 - 1 5 Ski Resilience Index Snowfall, altitude and the climatechallenge. Which resorts are bestequipped to weather the storm? A phenomenon that has emerged in Europe in the last decade and isonly likely to continue is the advent of the branded residence in Alpineresorts. Arguably, this started with The Chedi opening in Andermattin 2014, but has since proliferated with Six Senses Courchevel &Crans-Montana and The W Hotel Residences in Verbier. Aman Resortsrecently opened Aman Rosa Alpina in San Cassiano, Mandarin Orientalis planned to open in Cortina in time for the Cortina d’Ampezzo WinterOlympics in January 2026, and The Four Seasons is selling just sixresidences in The Park Gstaad (2026 opening). We sense thatVal-d’Isère will soon be following suit. 1 6 - 1 7 Wealth Trends for Ski Resorts From slopes to succession planning- why HNWIs are doubling down onski homes as prime investments. 1 8 - 1 9 Aspen vs Gstaad Overall, prime prices are up 3% year-on-year, with ultra prime pricesaccelerating at 9%. At this rate of growth, ultra prime markets wouldtake not 20 years, but almost half that to double again. Do not bet yourski chalet against it. Two icons, two philosophies. Whatsets these ultra-prime titans apart? S T A YS T R O N GS L O P E S N O R T HA M E R I C A North America remains the global leader in skier visits,with the United States accounting for 61.5 million ski visitorsin 2024-25, according to the National Ski Areas Association.This represents a 1.7% increase year-on-year and the second-bestseason on record after 2022-23. While the number of resorts hasconsolidated, the region’s performance now exceeds historicalbenchmarks, reflecting a more agile and demand-responsiveindustry. Investment into infrastructure is increasing in NorthAmerican ski markets, with $560.7 million committed forinfrastructure projects such as new lifts and upgrades over the2025-26 season. E U R O P E Europe’s ski market is shaped by both domestic and internationalvisitors, with France, Austria and Italy ranking just behind theUnited States in terms of skier volumes. Switzerland has reported thatthe 2024-25 season was the country’s strongest ski season in 15 years,with an estimated 26.3 million skier days. Summer demand in Europeandestinations continues to gain momentum, prompting global hospitalitybrands to secure strategic footholds in key ski markets. Notable recentactivity includes Aman’s debut in San Cassiano in the Dolomites,Mandarin Oriental’s forthcoming opening in Cortina d’Ampezzo aheadof the 2026 Winter Olympics and Four Seasons’ planned arrival inGstaad in time for winter 2026. All this signals a broader shift towardsyear-round positioning in traditionally winter-centric locations. M A R K E TO V E R V I E W he 2024-25 season marked the third consecutive year of exceptionalperformance for the global ski industry. Visitor numbers have consistentlyexceeded pre-pandemic benchmarks, signalling a structural evolutionin consumer demand and a revitalised enthusiasm for alpine experiences.According to the latest available data from