体育为人与地球（英）

Sports for Peopleand Planet I N S I G H TR E P O R T Contents Foreword Executive summary 1Setting the context – the sports economy today 1.1Defining the sports economy1.2Growth drivers shaping the future1.3Converging risks to the sports economy’s 2Pathways to prosperity Pathway 1Championing resource stewardship Contributors Endnotes Disclaimer This document is published by theWorld Economic Forum as a contributionto a project, insight area or interaction.The findings, interpretations andconclusions expressed herein are a resultof a collaborative process facilitated and ©2026 World Economic Forum. All rightsreserved. No part of this publication maybe reproduced or transmitted in any formor by any means, including photocopying Foreword Nick StuderChief Executive Officer,Oliver Wyman and Marsh Sebastian BuckupManaging Director, Sport is one of humanity’s most powerful socialand economic forces – shaping culture, healthand community life across the globe. It evokesa multitude of images: watching athletes at theOlympic and Paralympic Games, a weekend hikein the mountains or a childhood ball game with A thriving sports economy is inseparable froma thriving natural environment; the two arefundamentally intertwined. The ability of sportto inspire, unite and drive well-being dependson the health of the environments in which it takesplace. At the same time, the sector faces a double Today, the sports economy is a fast-growing,multitrillion-dollar ecosystem powering globalsporting mega-events, adventure tourism,sporting goods and equipment, and active lifestyles.It unlocks business opportunities, drives trade,creates jobs and enhances workforce productivity.This potential is especially significant in emergingmarkets, where sport serves as a catalyst foreconomic and social development. For millennia,sport has connected humanity and nature – onfields, in oceans and atop ski slopes. Far beyond At this pivotal moment, sport has a once-in-a-generation opportunity to redefine prosperityby integrating financial performance with societalhealth and environmental well-being. It is for thisreason that the World Economic Forum, with thesupport of Oliver Wyman, has developedSportsfor People and Planet. This report underscores thecritical importance of public–private collaborationand cross-sector leadership to future-proof sport – Executive summary Sport is projected to become an $8.8 trillioneconomy by 2050, but physical inactivity andenvironmental risks could cut annual earnings Sport is a major global economic driver, generating$2.3 trillion annually in total revenues. Withprojected compound growth of 10% over thenext five years, the sector is expected to reach sports economy comprises more than 15 distinctstakeholders across the public, private and civilsociety sectors, anchored by four core industriesand supported by five connected industries. There Emergence of sportsas an asset class goods, infrastructure and travel, resulting insignificant carbon emissions, water use andwaste generation. These dynamics are mutuallyreinforcing; environmental degradation discouragesphysical activity, while less active populations aremore susceptible to climate-related health impacts.This negative feedback loop threatens to dampenlong-term demand, resilience and the sector’s ability However, the sector’s long-term growth isincreasingly at risk due to converging health andenvironmental challenges. Rising levels of physicalinactivity, especially among youth, risk undermininggrassroots participation and eroding the futurefan and consumer base that sustains revenuesacross apparel, elite events, tourism and fitness.Simultaneously, escalating environmental risks Sport is not alone in facing these dual challenges;addressing them demands urgent, systemic,multistakeholder collaboration. The future of globalprosperity hinges on stakeholders coming togetherto prioritize healthy societies and resilient naturalecosystems alongside financial returns and jobcreation. This report positions the sports economyas a pivotal force in this transformation, using itseconomic scale and cultural influence to drive Sport canposition itselfas a powerfulcatalyst for Placing sport at the heart of cities:Integrating sport and physical activity into sporting infrastructure that prioritizes communitywell-being and environmental resilience, and Catalysing purpose-driven capital flows:Mobilizing coordinated investment across impact, strengthening public–private–philanthropicpartnerships, and activating purpose-led sport Together, these pathways form a coordinatedtransformation funnel, driving change from withinthe sector outwards. Through bold leadership,cross-sector collaboration and strengthenedgovernance, the sports economy can reinforcethe socio-environmental systems it depends on, Championing resource stewardship:Strengthening business resilience scaling circular business models to enhance valuecreation and reduce environmental impact, a