2025-2026冬季滑雪报告

F O R E W O R D J E R E M YR O L L A S O NHead of Savills Ski C O N T E N T S 2 - 3 Market Overview Celebrating 20 years of the Savills Ski Report. As skier numbers soar, how areresorts adapting to rising demand We have been reporting on the second home markets in the Alps andEurope since 2006, making this the 20th anniversary of our ski report.During this period, significant milestones included the 2008 globalfinancial crisis, an ensuing credit crunch, the decoupling of the Swiss 4 - 7 20 Years of Ski Two decades of snow, slopes andprime property. We chart the peaks We have also witnessed the third wave of globalisation, orhyperglobalisation, driven by technological innovation and the growth 8 - 9 Prime PricesAspen leads again, but who’sgaining ground? For now, it is scarcity and equity that define and influence propertymarkets in the Alps and mountain resorts globally. Today, wealthybuyers value lifestyle, comfort and exclusivity and are willing to payfor it. For the sixth year in a row, Aspen continues to defy gravity byleading ultra prime pricing at an average price of €68,900 per squaremetre. By contrast, 20 years ago, top prices in Aspen were closer to 1 0 - 1 1 Ultra-Prime & OutlookThe €68,900 question: where nextfor ultra-prime? 1 2 - 1 5 Snowfall, altitude and the climatechallenge. Which resorts are best A phenomenon that has emerged in Europe in the last decade and isonly likely to continue is the advent of the branded residence in Alpineresorts. Arguably, this started with The Chedi opening in Andermattin 2014, but has since proliferated with Six Senses Courchevel &Crans-Montana and The W Hotel Residences in Verbier. Aman Resortsrecently opened Aman Rosa Alpina in San Cassiano, Mandarin Oriental 1 6 - 1 7 Wealth Trends for Ski Resorts From slopes to succession planning- why HNWIs are doubling down on 1 8 - 1 9 Aspen vs Gstaad Overall, prime prices are up 3% year-on-year, with ultra prime pricesaccelerating at 9%. At this rate of growth, ultra prime markets wouldtake not 20 years, but almost half that to double again. Do not bet your Two icons, two philosophies. Whatsets these ultra-prime titans apart? N O R T HA M E R I C A North America remains the global leader in skier visits,with the United States accounting for 61.5 million ski visitorsin 2024-25, according to the National Ski Areas Association.This represents a 1.7% increase year-on-year and the second-bestseason on record after 2022-23. While the number of resorts has S T A Y S T R O N G E U R O P E Europe’s ski market is shaped by both domestic and internationalvisitors, with France, Austria and Italy ranking just behind theUnited States in terms of skier volumes. Switzerland has reported thatthe 2024-25 season was the country’s strongest ski season in 15 years,with an estimated 26.3 million skier days. Summer demand in Europeandestinations continues to gain momentum, prompting global hospitality M A R K E TO V E R V I E W exceeded pre-pandemic benchmarks, signalling a structural evolutionin consumer demand and a revitalised enthusiasm for alpine experiences.According to the latest available data from Laurent Vanat, the sector recordedover 366 million skier visits worldwide, a compelling testament to its enduringT In the Asia-Pacific region, growth has been particularlypronounced. Rising disposable incomes, increased tourism flowsand a growing enthusiasm for winter sports have all contributedto the expansion. Japan remains a top-five destination globally,while China posted a record-breaking season of 26 million skierdays for the 2024-25 season. Australia also reported one of its As ever, snow conditions and weather patterns remain the primary drivers for skitourism. As skiing is the cornerstone of many mountain economies, generatingsignificant revenue through tourism and associated services, these factors arecrucial for resorts to manage and track. In response to climate pressures, theindustry is increasingly pivoting towards a four-season model, with destinations Y E A R SO F This year marks the 20th anniversary of the Savills Ski Report. Over the last two decades,we have tracked the ups and downs of the ski market, beginning in the Alps and In the past two decades, luxury hasbecome the dominant narrative inmany leading ski resorts. Buyersare increasingly drawn to high- interest from buyers from acrossEurope, North America and the for Alpine property markets.Austria opened its doors to foreigninvestment, sparking a wave ofinterest and price growth. France andSwitzerland continued to mature asluxury destinations, with expandinginfrastructure and evolving buyerL Since the first iteration of the SkiReport, climate change has movedto the forefront of the agenda formany ski resorts with its inevitableramifications for ski property.As snowfall patterns become lesspredictable, resorts have respondedby diversifying their offering andinvesting in sustainable snow creationinfrastructure. Investment in summ