领跑者：宠物行业的创新之道：新品发布如何因创新而蜕变

LEADERSOF THEPACK How innovation is shapingpet product launches SMALL WORLDHamster & bird trends REGIONAL UPDATEGerman market latest DISHING UPThe rise of fresh, frozen & raw DRY & COOK & BAKE SOLUTIONS · New All-in-One technology:Dehydrating, cooking and bakingby forced convection · Acceleration of Innovation:Allows to develop new foodsand treats for pets · Great Versatility:Possibility to dry & cook & bakeany type of product and format · Process Optimization:Continuous system, with superiorperformance and lower energy consumption · Full Connectivity 4.0:Full control of the process INSIDE THIS ISSUE 19 Lifting the lid on feeding habits A survey across six countries reveals how alternativepet foods are faring in the market today. 33 Level heads Exploring theevidence forusing nutritionalsupplementsto combatbehavioralissues in dogs. The perks of beingpart of the club 55 Pet retailers are expandingtheir membershipschemes as subscriptionservices move intobrick-and-mortar outlets. Getting kitted out Premium andhigh-quality outdooraccessories for dogscontinue to attractcustomers. Skin in the game When it comes to productsto help them care fortheir pets’ coats and skin,owners are seeking outmore natural andhealth-giving ingredients. 61 And more: What might be missing from homemade pet food24The battle over Category 3 animal fats35Industry interview: Ramin Danaei, Kölle Zoo49Challenges facing the UK’s pedigree dogs64The growth of snacks with benefits67The professionalization of grooming75 Next stop: Istanbul In 2026, we are gathering together once again fora new edition of the GlobalPETS Forum. This timewe are traveling to Istanbul, a city that bridges Eastand West. very pessimistic about how 2026 will impact theirbusinesses. With such strong confidence in the coming year,attention naturally turns to the opportunities ahead.Innovation, alternative pet foods and small animalsstand out as promising segments for the new year– and we look in more depth at these in this issue. Turkey is emerging as a strategic market for thepet industry, where growing demand and evolvingconsumer habits are opening new businessopportunities. In 2022, sales of dog and cat foodreached $127 million (€109M), and the TurkishStatistical Institute expects the market to exceed$300 million (€258M) by the end of 2027. Wishing you an inspiring read, and I look forward togreeting you in person in ‘the city on two continents’. Optimism is always present among pet industryleaders. Our recent newsletter poll about 2026expectations, answered by more than 1,000 readers,revealed that 62% are either very or somewhatoptimistic about what this new year will bring forthe industry. However, just 25% feel somewhat or David Palacios RubioEditor-in-Chief I never dreamed about success. I worked for it.” Editorial team © Copyright 2025, Intermedium Publishers BV.All rights reserved. While we, as the publisher, aim for accuracy andcompleteness in the information and statisticspresented, we cannot guarantee that. We cannotbe held liable for any use of this information.The publisher is not responsible for the contentof advertisements or sponsored editorial. Managing Director: Philippe VanderhoydonckEditor-in-Chief: David Palacios RubioHead of Operations: Lisa van RoonSenior Editor: Janetta WillisEditors: Lynn Radford, Mandy Wolters-Savage,Elizabeth YouensDesign: Hester de Gier part ofpart of Intermedium Publishers BVNewtonstraat 31098GX Amsterdam (NL) +31-33-4225833content@pets.nl globalpetindustry.com Don’t miss out on key updatesin the dynamic pet industry! Subscribe to our newsletter atglobalpetindustry.com,or just scan this QR code for an easy sign-up process. Snellman makes first foray outside the Nordics Finland’s Snellman Petfood has acquired UK-based raw dogfood maker Benyfit Natural to grow its presence in Europe.The move marks the company’s first acquisition outside ofthe Nordic region. Magnus Pettersson, Director of Snellman Petfood, saysBenyfit Natural offers a “scalable platform” with strong brandequity, digital capabilities and operational infrastructure.“It enables cross-branding opportunities with Snellman’sexisting portfolio, including MUSH and Raw for Paw, andsupports growth in both direct-to-consumer and retailchannels,” he adds. Pet players growing globally Pet businesses are ramping up production across the worldwith a raft of notable developments. British pet food manufacturerBurgess Pet Carehascompleted a five-year overhaul to boost production capacity,efficiency and sustainability at its plant in the northerncounty of Yorkshire. The firm has injected £3.36 million($4.37M/€3.86M) into the revamp. Fressnapf | Maxi Zoo bolsters urban strategy Also in the UK, pet food makerInspired Pet Nutritionhas unveiled a new distribution center in Yorkshire as partof a £6 million ($7.7M/€7.1M) investment to support thecompany’s infrastructure and long-term growth. European pet retailer Fressnapf | Maxi Zoo