2025年婴童行业社交媒体基准报告

Children and Baby IndustryChildren and Baby Industry Contents Benchmark Performance, Methodology and KPIs2 Trends BenchmarkingPerformance About the DataAboutthe Data For the Issue 2 2025 Social Media Benchmark Reports, Dash Social pulled a sample of globalcompanies across TikTok (n=970), Instagram (n=2,967), and YouTube (n=630), analyzing theiractivity between January 1, 2025 – June 30, 2025, to determine average performance against apredetermined set of KPIs. These benchmarks include organic, boosted, and promoted content butexclude paid ads. They apply to handles with at least 1K followers, covering both customers andnon-customers. The results have been published in separate reports broken down into thefollowing industries: beauty, CPG, children and baby, fashion, food and beverage, health andwellness, home, luxury, media and entertainment, publishing, retail, and travel and hospitality.For the lssue 2 2025 Social Media Benchmark Reports, Dash Social pulled a sample of globalcompanies across TikTok (n=970), Instagram (n=2,967), and YouTube (n=630), analyzing theiractivity between January 1, 2025 - June 30, 2025, to determine average performance against apredetermined set of KPls. These benchmarks include organic, boosted, and promoted content butexclude paid ads. They apply to handles with at least 1k followers, covering both customers andnon-customers. The results have been published in separate reports broken down into thefollowing industries: beauty, CPG, children and baby, fashion, food and beverage, health andwellness, home, luxury, media and entertainment, publishing, retail, and travel and hospitality. Understanding your brand’s social media performance starts with knowingwhat’s typical in your industry. This report explores comprehensivebenchmarks across key metrics and social channels, including TikTok,Instagram and YouTube. These insights help set clear goals, strengthencontent strategy and support faster audience growth. Defining the Children and Baby IndustryDefining the Children and Baby Industry The children and baby market caters to little ones and their caregivers, includingeverything from clothing to toys.The children and baby market caters to little ones and their caregivers, includingeverything from clothing to toys. Average Monthly Growth RateAverage Monthly Growth Rate AverageNumber ofWeeklyPostsAverage Number of Weekly Posts The average number of followers added on a monthly basis.The average number of followers added on a monthly basis. The average number of posts brands share per week. Why It Matters: It helps brands understand the rate at which the industry is growing and howthey measure up.Why It Matters: It helps brands understand the rate at which the industry is growing and howthey measure up. Why It Matters: It helps determine the right cadence for posting.Why It Matters It helps determine the right cadence for posting. KPIs AverageVideoViews/ViewsAverage Video Views/ Views Average Reach Per PostAverage Reach Per Post The average number of views each video receives,this includes rewatches.The average number of views each video receives, this includes rewatches. The average number of unique accounts that see your post.The average number of unique accounts that see your post. Why It Matters:Users watching video more often have a higher likelihood of rememberingbrand messages or products.Why It Matters: Users watching video more often have a higher likelihood of rememberingbrandmeproducts Why It Matters: It helps brands understand the number of unique people its messagereaches. This is important because it provides insight into brand awareness.Why It Matters: It helps brands understand the number of unique people its messagereaches. This is important because it provides insight into brand awareness. AverageSharesPerPostAverage Shares Per Post Average Entertainment Score(TikTok and Instagram Reels)Average Entertainment Score (TikTok and Instagram Reels) The average number of times each piece of content is shared.The average number of times each piece of content is shared. The Entertainment Score is a proprietary Dash Social metric and is scored against aglobal database of industry benchmarks.The Entertainment Score is a proprietary Dash Social metric and is scored against aglobal database of industry benchmarks Why It Matters:Shares indicate that content resonates with users and is deemed'shareable'.Why It Matters: Shares indicate that content resonates with users and is deemed'shareable' Why It Matters: It helps brands understand how entertained its audience is by a TikTok orReel.Why It Matters: It helps brands understand how entertained its audience is by a TikTok orReel. AverageCommentsPerPostAverage CommentsPerPost The average number of comments that each post receives.The average number of comments that each post receives. Average Engagement RateAverageEngagementRate Why It Matters:Comments signify community and suggest that users connect with