营销领域人工智能（AI）应用状况

Discover The Influence Of AI OnMarketing Backed By Real Data AI use in marketing is no longer an option. It’s a requirement to stay competitive. This report, based oncomprehensive survey data from over 1,000+ marketingprofessionals, offers an in-depth look at how AI is reshapingmarketing strategies, roles, and teams. Our findings reveal a clear trend: AI is no longer a futuristicconcept, but a necessary tool for marketers to achievesuccess. From content creation to customer insights, AI’simpact is both broad and deep, promising to change howwe approach marketing challenges and opportunities. Top14 Trends In AI For Marketing Professionals 01 85% Of Marketers Use AI Tools ForContent Creation Top Benefits Include Scaling Content,Increasing Efficiency, And Reducing Costs 84% Of Marketers Report No Declines InTeam Size In 2024 AI Users Are 25%+ More Likely To ReportSuccess Than Those That Don’t Use AI 1083% Of Marketers Using AI IncreasedProductivity Nearly 75% Of Marketers Feel AI Gives Them 03A Competitive Advantage 0493% Of Marketers Report New AI FeaturesAdded To Tools In Their Tech Stack In 2024 AI Saves Marketers On Average More Than 115+ Hours EveryWeek 05 84% Of Marketers Report AI Improved SpeedOf Delivering High-Quality Content Cost Are Biggest Barriers To Using AI 06 9 Out Of10 Marketers Set To Ramp Up AIIntegration In 2025 Only 3.98% Of Companies Are Unwilling To Integrate AI 0755% Of Marketers Have High Levels Of TrustIn AI Content And Insights Nearly60% Of Marketers Expect To Increase 14Investment In Spending On AI Tools In 2025 01 A significant majority of marketers surveyed - awhopping 85% - are leveraging AI writing tools orcontent creation tools to enhance their marketing. This adoption showcases that AI literacy is quicklybecoming a must-have skill to streamline contentproduction and improve efficiency. Other uses of AI areon the rise for personalization, predictive analytics, &other marketing tasks. 85% Of MarketersUse AI Tools ForContent Creation 02 25.6% of marketers report that AI-generated content ismore successful than content created without AI. AI Users Are 25%+More Likely ToReport SuccessThan Those ThatDon’t Use AI When combining those responses with those surveyedwho see an equal amount of success with AI content,64% of marketers indicate that AI-generated contentperforms as well as or better than manually createdcontent. Based on these findings, AI is not just a tool for efficiency- it’s becoming a critical asset for producing successful,impactful marketing content at scale. 03 Marketers report that using AI has given their marketingstrategy a competitive advantage.d I Significant Advantage: 28.24% of marketers reportthat AI has significantly enhanced their competitiveedge, indicating transformative effects on theirmarketing outcomes/ Nearly 75% OfMarketers Feel AIGives Them ACompetitiveAdvantage I Moderate Advantage: Adding to the positivesentiment, 46.36% feel AI has somewhat improvedtheir strategic position, reflecting broad-basedbenefits from AI integration across different scales ofoperations/ I Neutral or Unsure: While 16.40% have not perceivedany advantage and 9.00% remain unsure, thesefigures suggest areas where further education andproof of AI's effectiveness could convert skepticisminto endorsement. This data underscores the critical role AI plays in not justsustaining but actively advancing marketing strategies,proving essential for businesses aiming to stay ahead in arapidly evolving digital landscape. AI doesn’t replace what we do, but it expands the capacity of what we cando, reduces the time, and allows us to focus on the quality of the outputsinstead of creating the outputs. - Survey Participant, 2025 Do you feel AI has given your marketing strategy a competitive advantage? 04 41.65% of marketers report that most or all of theirexisting tools have now added AI features andfunctionality in the last year. In fact, only 6.36% ofmarketers reported zero AI upgrades to software they usefor marketing. 93% Of MarketersReport New AIFeatures Added ToTools In Their TechStack In 2024 This trend highlights not just a shift towards more AI-powered tools, but it also suggests a broader adaptationwithin the marketing landscape where AI functionality isquickly becoming indispensable. These enhancements arenot merely upgrades; they’re transforming how marketersstrategize, execute, and achieve results, making AI anintegral component of modern marketing software. AI has been transformative for our business. It has allowedus to scale quickly, create custom automated workflows andsequences based on user activities, develop new content,enhancing/editing existing content. - Survey Participant, 2025 How many of your existing tools added AI features or functionality in the last year? In 2024, as marketers increasingly turn to AI to enhancetheir strategies, several significant barriers have emergedthat impede full integration and opt