XL…Lady Gaga的营销

Lady Gaga is not your average pop star. Age:Albums sold:Grammys:Singles sold:15Million2440Million2(6 nominations) Lady Gaga(and her team)aren’tjustpop geniuses, they are marketinggeniuses as well. Regardless of your opinion of hermusic, here are 10 ways you canbe a marketing genius like Gaga. Have an opinion Gaga regularly speaks out onissues she feels strongly about. In doing so, she keeps herself inthe public eye. Picking a side helps you attractthe right people. It’s easy to be opinionated whenyou’re passionate. Leveragesocial media. Gaga has worked tirelessly onaccumulating over 5 millionTwitter followers and 14 millionFacebook fans. She drives loyalty by tweeting herfans directly(sometimes on anhourly basis)even before sheopened the Grammy Awards. My little monster sweeties arealready camped outside todayshow! I love u! Will be sending upizza and water all day! And asuprise 2moro!X -@LadyGaga Be different Differentiate wisely. There are too many normalpeople doing normal things. Show, don’t tell. You are extraordinary so show it. "I used to walk down the streetlike I was a f*cking star... I wantpeople to walk around delusionalabout how great they can be - andthen to fight so hard for it everyday that the lie becomes thetruth." — Lady Gaga Don’t beafraid to makelots of money Finance your efforts throughmeaningful opportunities. Being starving is not fun. 10 products are explicitlyadvertised in “Telephone”. Why not? If making a ridiculous amount ofcash is what you want to do, gofor it. 5.Give your fanssomething toconnect with. Gaga calls her fans Little Monstersand gives them a shared symbol.The official Little Monster greetingis the outstretched "monster claw"hand. This allows fans to identify eachother and connect. Even Oprah knows the LittleMonster greeting. Love yourLittle Monsters. Treat them well and they willmake you a superstar. Professional photographers arebarred from concerts but sheallows her fans to record anddistribute videos of her liveperformance on YouTube. Don’t be afraid topiss people off. You can’t please everybody,right? Gaga routinely takes it a stepfurther and pisses offthe peoplethat she isn’t going to pleaseanyways, keeping her in the newsand reinforcing her message. Some people won’t like you.Trying to be a people-pleaser justmakes you boring and dry. "Well, that's your opinion, isn't it?And I'm not about to waste mytime trying to change it." — Lady Gaga 8.Have the rightpeople onyour side. Gaga has a long list of supporters. Celebrity blogger Perez Hiltonbeing one of the biggest. Befriending someone like Perez isa perfect ally in her quest for popworld domination. Producekiller stuff. Gaga writes amazingly good pop hits. She doesn’t produce a huge amountof them, but everything she does isdone very well and is worth talkingabout. Have a purpose. The Gaga brand is very calculated.Everything she does is on purpose. "Some women choose to followmen, and some women choose tofollow their dreams. If you'rewondering which way to go,remember that your career willnever wake up and tell you that itdoesn't love you anymore. " — Lady Gaga Gaga and the PR and marketingexperts behind her did not inventthe wheel. They just took whatworks best today (like socialmedia) and used it to theiradvantage. Gaga is a reminder that it can payvery well to be fearless in howyou grow and engage with yourcustomers. "All that ever holds somebodyback, I think, is fear. For a minute Ihad fear. [Then] I went into the[dressing] room and shot my fearin the face..." — Lady Gaga It is not rocket science,it’s how marketing and PR works in 2010. "And now, I'm just tryingto change the world,one sequin at a time."-Lady gaga