引领创新，加速增长…高管发展计划

Leading Innovation Accelerating Growthisathree-day executivedevelopment programfor business leaders whowant to innovate and grow in a fast-changing world.It will be stretching and challenging, but also applied to yourbusiness and highly practical. It will be facilitated by Professor Peter Fisk, a global thought leader in strategy andinnovation, author of the bestselling Gamechangers, and advisor to business leaders worldwide. Marketsare volatile and uncertain, winners rise and loser fall, competition intensifies and customer havea relentlessdesire for better. Of course biggest is not always best. Market share is rarely a measure of success today. Growth istypically found in profitable niches, where you can growfurther, focused and faster. The bestorganisationsareexponential–they harness technology, but also new businessand market models–physicaland digital–to accelerate value creation. Think about howWhatsAppcreated $19bn value in just three years,Uber$60bn in 4 years,Xiaomi$70bn in 5 years orAlibaba$130bn in 11 years. At the same time, its about ensuring thatrevenues and profitability follow the valuations. Findingfast growthmeans opening your eyes to new opportunities–to the fast growth markets of Asia, Africa and SouthAmerica, or to the new consumers, such as women, millennials and boomers. It means redefining purpose in a way that isrelevant, refocusing strategy on markets, and particular the new profit pools, and innovating business models andcustomer experiences for growth. It also means ensuring that growth is profitable–it is easy to be big, but to createprofits, and sustainedvalue, is much harder. What are thegrowth enginesof business today? •Markets–finding the best spaces for growth in existing and new markets, for example in new geographies, in nichesegments, in adjacent markets, or elsewhere–in the past we assuming that we continue to focus on the samedomains,today growth starts with choice of markets.•Customers–redefining your business around what your target customers seek to achieve, rather than what you do,gives you huge space to meet their needs better through more joined-up and relevant solutions–enabling them toachieve more, and you to create and capture more value.•Networks–forget the old thinking about core capabilities where you had to produce and distribution everything, findthe best opportunities and ideas, then bring together the right partners to exploit it. Similarly with customers, theytrust each other more than brands and distributors. Networks have an exponential effect, on supply and demand.•Business models–rethinking the way your business works, in particular the differentrevenues and cost streams.Consider alternative business models, such as freemium, subscription or time-based–to generate income, to engagecustomers in more distinctive ways, and drive more profitable sustainable growth in a dynamic world. Leadingin today’s market requires new ideas, and new ways of working. Inspired by the world’s most innovativecompanies right now, we explore what leaders do to drive innovation and growth-how to create the future in your ownvision, to inspire your people and customers. and to ensure that it happens fast and effectively. Get ready to change yourworld. Find out more attheGeniusWorks.comor emailpeterfisk@peterfisk.com Leading innovation Accelerating growth Day 1:Growth Strategies Fast-changing world Making sense of fast and connected global and local markets•Changedrivers, global trends and new opportunities •Emerging markets, powerful millennials, and new women•Exploring the new customer expectations and aspirations•Case studies include Airbnb and Xiaomi Disruptive thinking Inspired by the world’s most disruptive businesses right now•Thinking bigger, thinking different, 10 times not 10% •Inspired by the world’s most innovative companies now•Ideas and networks–using the assets of a connected world•Case studies include 23andMe and Tesla Gamechanger vision Shaping your business, and your market, to your advantage•Creating a higher purpose, future vision and better brand •Being digital and physical, to create reach and richness•Exploring the future of banking, retail, tech and more•Case studies include Emirates andZespri Growth opportunitiesExploring the best strategic choices for your business •Changing the who, why, what and how of your business •Blue oceans, adjacent markets and emerging trends•Evaluating options for sustainable profitable growth•Case studies include GE andSavola Strategy roadmap Defining your direction and priorities for growth•Making the right choices of where and how to compete •Horizon planning, mapping out the growth roadmap•Defining the deliverables–short, medium and long-term•Output from day 1: My strategy roadmap for growth Leading innovation Accelerating growth Day 2:Business Innovation Design thinking Finding the best new insights to drive innovation•What really matters to customers and consumers today •Asking the right q