7-Eleven客户创新实验室
AI智能总结
Growth through Pla:orms, Partners, Devices, and Apps A pragma(c approach to crea(ng new revenue genera(ng partners,channels and apps for a future that aims to innovate on behalf of our guests. Our Vision Become the most innova4ve retailer on the planet.“Become the most innovative retailer on the planet” Innovationensures that remarkable growth cycles can exist Our GoalsMake transac4ng with 7-‐Eleven more convenient Create solu4ons to serve our guests Our StrategyDrive Mul4ple Channels of Connec4on to the Guest Drive Digital Transac4ons and Trip AssuranceDrive Guest Innova4on through Digital RIDrive Partner Innova4on and network effects What areDigital Channels?Digital channels represent the future connec4on points to our guests and partners, including tradi4onal websites, apps, social, APIs, andconnected devices. What it means for businessDigital Channels represent new profit interfaces. We will use new and exis4ng soMware, web proper4es, applica4ons, and data to realize moreprofits and serve our guests.Example: we will expose a productcatalog to our app and strategic partners thus reaching more guests. Current Environment: Today, technology drama:cally affects the way companies conductand transact business. For many companies, however, the ability toharness real value from technology investments remains elusive. Companies oJen find themselves in areac:ve modestruggling to stayahead of new compe::on and understand the impact newtechnologies will have on their business.As a result, many companies launch technology ini4a4ves with disappoin4ng results and liRle to no reusability. Many companies have difficulty understanding how to harness thepower of mobile and social technologies.Some companiesare execu4ng tac4cs without an overall strategy which leadsto more disappoin4ng results. Customer Innova:on Lab DiscoveryAssessmentStrategy By leveraging our experience, deep knowledge base and innova4veapproach to solving business problems we will help 7-‐Eleven createnew, profitable and sustainable digital business capabili4es. TheCustomer Innova-on Labwill:-‐Quickly understand the revenue possibili4es for digital ini4a4ves -‐Maximize the por:olio of exis4ng enterprise technology-‐Priori4ze a revenue genera4ng roadmap We will help 7-‐Eleven quickly answer the following ques:ons:-‐Is there a true value proposi4on in the marketplace for a digital channel ini4a4ve?-‐Is the technology infrastructure based on sound design principals toallow scalability, stability and ease-‐of-‐use.-‐How do we successfully mobilize the vision from concept to reality? IdeasConversationsCuriosityMarketResearchRecommendationsCompetitorsCSA Operationalizing the OpportunityMarketing, Merchandising, Operations, Training Our business driven approach -‐What we deliver: -‐Market assessment– current state, what are the opportuni4es,compe44on, emerging trends, and disrup4ve technologies.-‐Internal assessment– what exis4ng tools can be leveraged, growthcategories, opera4onal capacity, technical capacity. SME interviews,business requirements. Develop hypothesis (idea4on) for strategy.-‐Revenue and cost modeling-‐Gap analysis– weigh opportunity/revenue against opera4onal andtechnology readiness-‐Channel strategy– sequenced approach to meet market opportunitywith technical and opera4onal capabili4es.-‐Business case and execu:ve presenta:ons, white papers Our 2014 Proposal Trip Assurance -‐our guest needs more informa4on to be able toefficiently choose 7-‐Eleven as their retailer of choice. They need toknow where our loca4ons are, what problems we can solve for them,what categories and services are available, what products we carry andif we’re in stock. 7-Eleven Trip Assurance Strategy A simple plan to serve our guests, drive new trips and grow our business Trip Innova:on -‐our guests use our stores in ways never thought of;they create their own mission trips. As part of our broad mission to letour guests par4cipate in reinven4ng 7-‐Eleven, we think allowing ourguests to share their trip missions with each other will create brandnew reasons to go to 7-‐Eleven. Digital Partnerships -‐linking app/api experiences together can createpowerful advantages for digital partnerships. We have been nurturingseveral rela4onships that we want to bring to reality in 2014. Nikerefuel with healthy rewards, OnStar connected car, eBay Now, Instacartand others. Nike Re-‐Fuel at 7-‐Eleven with Performance Food OnStar, find my 7-‐Eleven connected car Mobilizing feedback -‐becoming a beRer retailer is a con4nuousimprovement process. We completed our feedback tests in twomarkets this year and learned that we have a large gap in serving ourguests. In 2014 we will be gathering feedback from mul4ple channels,and aggrega4ng that feedback into ac4onable knowledge for theenterprise. We will create a proposal to test a market for a newimproved customer service focuswith new ways to measure theexperience using t-‐counts an
