商业模式生成（摘录）

written byAlexander Osterwalder & Yves Pigneurco-created by An amazing crowd of 470 practitioners from 45 countriesdesigned by Alan Smith, The Movement photography byRannie TurriganToronto, Canadawww.rannieturrigan.com Euro values are calculated at¤ 0.70 to the U.S. dollar. illustrations byJAM Visual Thinking,Amsterdam, Hollandwww.jam-site.nl Paper, print and finishing:Modderman DrukwerkAmsterdam, The Netherlandswww.modderman.nl additional illustrations byXPLANE: The visual thinking co.Portland, OR USAwww.xplane.com Text is set in HTF Whitneyand HTF Mercury with plentyof handwriting. This book was Self PublishedISBN: 978-2-8399-0580-0 BusinessModelGenerationA Handbook for Visionaries, Game Changers, and Challengers Written byAlexander Osterwalder and Yves Pigneur Co-created by: Ellen Di RestaMichael Anton DilaRemko VochtelooVictor LombardiJeremy HayesAlf RehnJeff De CagnaAndrea MasonJan OndrusSimon EvenblijChris WaltersCaspar van RijnbachbenmlihRodrigo MirandaSaul KaplanLars GeiselSimon ScottDimitri LévitaJohan √ñrnebladCraig SadlerPraveen SinghLivia LabateKristian SalvesenDaniel EggerDiogo CarmoMarcel OttGuilhem BertholetThibault EstierStephane ReyChris PeasnerJonathan LinCesar PicosFlorianArmando MaldonadoEduardo MíguezAnouar HamidoucheFrancisco PerezNicky SmythBob DunnCarlo Arioli Matthew MilanRalf BeukerSander SmitNorbert HermanAtanas ZaprianovLinus MalmbergDeborah Mills-ScofieldPeter KnolJess McMullinMarianela LedezmaRay GuyotMartin Andres GiorgettiGeert van VlijmenRasmus RønholtTim ClarkRichard BellErwin BlomFrédéric SidlerJohn LM KiggunduRobert ElmZiv BaidaAndra Larin-van der PijlEirik V JohnsenBoris FritscherMike LachapelleAlbert MeigePablo M. RamírezJean-LoupColin PonsVacherandGuillermo Jose AguilarAdriel HaeniLukas ProchazkaKim KornAbdullah NadeemRory O'ConnorHubert de CandéFrans WittenbergJonas LindelöfGordon Gray Frank Camille LagerveldAndres AlcaldeAlvaro Villalobos MBernard RacinePekka MatilainenBas van OosterhoutGillian HuntBart BooneMichael MoriartyMikeDesign for InnovationTom CorcoranAri WurmannAntonio RobertWibe van der Polpaola valeriMichael SommersNicolas FleuryGert SteensJose Sebastian PalazuelosLopezjorge zavalaHarry HeijligersArmand DickeyJason KingKjartan MjoesundLouis RosenfeldIvo GeorgievDonald ChapinAnnie ShumValentin CrettazDave CrowtherChris J DavisFrank Della RosaChristian SchüllerLuis Eduardo de CarvalhoPatrik EkströmGreg KrauskaGiorgio CasoniStef Silvis Karen HembroughRonald PilotYves Claude AubertWim SalyWoutergortFanco Ivan Santos NegrelliAmee ShahLars MårtenssonKevin DonaldsonJD SteinRalf de GraafLars NorrmanSergey TrikhachevThomasAlfred HermanBert SpangenbergRobert van KootenHans SuterWolf SchumacherBill WelterMichele LeidiAsim J. RanjhaPeter TroxlerOla DagbergWouter van der BurgArtur SchmidtSlabberPeter JonesSebastian UllrichAndrew PopeFredrik EliassonBruce MacVarishGöran HagertMarkus GanderMarc CastricumNicholas K. NiemannChristian LabezinClaudio D'IpolittoAurel HosennenAdrian Zaugg Jeroen de JongGertjan VerstoepSteven DevijverJana ThielWalter BrandStephan ZiegenhornFrank MeeuwsenColin HendersonDanilo TicMarco RaaijmakersMarc SniukasKhaled AlgasemJan PelttariYves SinnerMichael KinderVince KuraitisTeofilo Asuan Santiago IVRay LaiBrainstorm WeeklyHuub RaemakersPeter SalmonPhilippeKhawaja M.Jille SolRenninger, WolfgangDaniel PandzaRobin UchidaPius BienzIvan TorreblancaBerry VetjensDavid CrowHelge HannisdalMaria DroujkovaLeonard BelangerFernando Saenz-MarreroSusan FoleyVesela KolevaMartijnEugen RodelEdward Giesen Peter FrobergLino PianiEric JacksonIndrajit Datta ChaudhuriMartin FanghanelMichael SandfærNiall CaseyJohn McGuireVivian VendeirinhoMartèl Bakker SchutStefano MastrogiacooMark HickmanDibrovReinhold KönigMarcel JaeggiJohn O'ConnellJavier IbarraLytton HeMarije SluisDavid EdwardsMartin Kuplens-EwartJay GoldmanIsckiaNabil HarfoushYannickRaoef Hussainalironald van den hoffMelbert VisscherManfred FischerJoe ChaoCarlos MecaMario MoralesPaul JohannessonRob GriffittsMarc-Antoine GarrigueWassili BertoenBart PieperBruce E. TerryMichael N. WilkensHimikel -TrebeA Jose Alfonso LopezEric SchreursDonielle BuieAdilson ChicóriaAsanka WarusevitaneJacob RavnHampus JakobssonAdriaan KikJulián Domínguez LaperalMarco W J DerksenDr. Karsten WillrodtPatrick FeinerDave CutherellDi PriscoDarlene GoetzmanMohan NadarajahFabrice DelayeSunil MalhotraJasper BouwsmaOuke ArtsAlexander TroitzschBrett PatchingClifford ThompsonJorgen DahlbergChristoph MühlethalerErnest BuiseAlfonso MirelesRichard ZandinkFraunhofer IAOTor Rolfsen GrønsundDavid M. WeissKim Peiter JørgensenStephanie DiamondStefan OlssonAnders StølanEdward KoopsPrasert Thawat-chokethaweePablo AzarMelissa Withers Stephan LinnenbankLilianaJose Fernando QuintanaReinhard PrüglBrian MooreGabiMarko SeppänenErwin FieltOlivier GlasseyFrancisco CondeFernándezValérie ChanalAnne McCrossanLarsenFred CollopyJana GörsPatrick ForanEdward OsbornGreger HagströmAlberto SaavedraRemco de KramerLillian ThompsonHoward BrownEmil AnsarovFrank E