《2035年大趋势：推动商业再造的6股巨大力量》，彼得·菲斯克的一份新报告

The 6 dramatic forcesshaking upeverymarket and driving everybusiness toreinventitself Megatrend 1.EXPONENTIAL INTELLIGENCE... business at the speed of thought Megatrend 2.GENERATIONAL REMIX...older, urban, more different and more personal Megatrend 3.ASIAN CENTURY...economic shift to east, and volatility everywhere Megatrend 4.REGENERATIVE SYSTEMS...from climate crisis to net positive impact Megatrend 5.MULTIPOLAR WORLD... geopolitical tension and the end of globalisation Megatrend 6.HUMANITY RISING... more purposeful, human, collective progress In today’s volatile and hyperconnected world, business leaders face a dauntingchallenge: to navigate constant disruption while building future-ready organizations.The familiar rhythms of strategy, planning, and execution have been upended byforces far larger than any single industry or region. These forces—megatrends—arereshaping the world at a structural level, creating both massive risks andunprecedented opportunities. Megatrends are long-term, transformative forces that are global in scope, cross-industry in impact, and inevitable in their trajectory. From climate change andtechnological convergence to demographic shifts and urbanization, megatrends arenot just fleeting headlines—they are the undercurrents shaping the future ofmarkets, societies, and business itself. Ignoring megatrends is no longer an option. They influence how people live, whatthey value, how they consume, how they work, and how economies evolve. Forbusinesses, this means rethinking what they offer, how they operate, and why theyexist. Companies that spot these shifts early and act boldly are the ones thatleapfrog competitors, shape new markets, and earn the right to lead. We explore six megatrends with a 10-year perspective, already shaking up everymarket. They are the disruptive forces that threaten your existence, but equally yourbiggest opportunities, superhighways to future possibilities, driving innovation andgrowth. And then we consider what they mean for your industry. How will they drivereinvention? What are the critical actions for business leaders, and the broadermindset to adopt? And who can we learn from? Ultimately, the question is what will you do as a business leader–now–to create abetter tomorrow, to shape the future you want, in which your business can thrive. peterfisk@peterfisk.com Megatrend 1.EXPONENTIAL INTELLIGENCE... business at the speed of thought Megatrend 2.GENERATIONAL REMIX...older, urban, more different and more personal Megatrend 3.ASIAN CENTURY...economic shift to east, and volatility everywhere Megatrend 4.REGENERATIVE SYSTEMS...from climate crisis to net positive impact Megatrend 5.MULTIPOLAR WORLD... geopolitical tension and the end of globalisation Megatrend 6.HUMANITY RISING... more purposeful, human and collective progress Megatrend 1.EXPONENTIAL INTELLIGENCE…business at the speed of thought By 2035, AI will be embedded in every business process. Intelligent systems willgenerate over 90% of digital content. The line between human and machine thinking will blur. Exponential Intelligencerepresents the rapid acceleration of AI, and the convergence of technologies–in particular genomics, robotics, blockchains and energy storage–and newcapabilities such as quantum computing. AI’s application are profound, from accelerating new personalised medicines tofighting climate change, and new business models that deliver hyperpersonalisation. This megatrend signifies a shift from linear progress to exponential possibility,where machines increasingly augment human decisions, also enabling peopleto add value in new ways. In the future AI will not just support businesses, it willco-create with them. Companies must embed AI across every core function, from operations tomarketing to finance, and develop proprietary models tailored to their domain.Leading firms are reimagining customer experiences through predictive,hyperpersonalisedinterfaces and training their workforces for human-machinecollaboration. EXPONENTIALINTELLIGENCE MEGATRENDS2035MEGATRENDS2035EXPONENTIALINTELLIGENCE Megatrend 1.EXPONENTIAL INTELLIGENCE…business at the speed of thought Why does it matter? •AI will contribute over$15.7 trillionto the global economy by 2035 (PwC).•90% of online contentis projected to be AI-generated by 2026 (IBM).•Over40% of all jobswill be impacted by AI and automation (WEF) What do we need to do? •Apply AI models to core businessactivities to radically transform speedand costs, analysis and development•Predict and personaliseuser interfaces to anticipate customer needs andserve them better and faster•Build ecosystembusiness models to unlock mutual capabilities thatcapture the best new opportunities for growth. Who’s doing it? •Insilico:using AI to reinvent the process of drug discovery, developmentand evaluation, 10 times faster, 100 times cheaper•Siemens:co-developing self-optimising autonomous factories using digitaltwins and AWS infrastructure•D