2025年足球品牌50强

Football 50 2025 The World's mosTvaluable &sTrongesTfooTball clubbrands Contents Foreword David Haigh, Chairman & CEO, Brand Finance Valuation AnalysisMost Valuable Football Brands 2025Most Valuable Brand:Real Madrid CF Brand Strength Analysis21 Regional Analysis25 Brand SpotlightsNewcastle United FCPeter Silverstone, Chief Commercial OfficerParis Saint-Germain Insights The price of passion: Football fan insightsScott Moore, Manager, Sports Services, Brand FinanceHas women’s football found its breakthrough moment?Carlota Arevalo, Analyst, Brand FinanceBrand building through sponsorship: Considerations for all brandsSean McCallion, Analyst, Brand FinanceHow NoLo alternatives are changing the game in sports marketingHenry Farr, Valuation Director, Brand FinanceClub Enterprise Value Brand Equity Research85Brand Value Ranking (EURm)88Brand Strength Index Ranking89Methodology91Sport Services101 AboutBrand Finance Bridging the gap between Brand Finance was set up in 1996 with theaim of 'bridging the gap between marketingand finance'. For more than 25 years, we Quantifying the We put thousands of the world’s biggestbrands to the test every year. Rankingbrands across all sectors and countries, Unique combination The world'sleading brandvaluation Our teams have experienceacross a wide range of disciplinesfrom marketing and market research, Priding ourselves Brand Finance, a chartered accountancyfirm regulated by the Institute of CharteredAccountants in England and Wales, is thefirst brand valuation consultancy to join theInternational Valuation Standards Council. For business enquiries, please contact:enquiries@brandfinance.com For media enquiries, please contact:press@brandfinance.com +44 207 389 9400www.brandfinance.com Spanish giantsReal Madrid andBarcelona reign asthe world’s most +Real Madridwins treble: World’s most valuablefootball brand, strongest club brand, and top +FC Barcelonaclimbs to second place, overtakingManchester Citywho failed to win a major trophy +Paris Saint-Germainbreaks into the top five followingfirst Champions League trophy, surpassingFC BayernMunichandManchester United +Seven football club brands achieve elite AAA+ brandrating, including four from the Premier League Foreword What is the purpose of a strong brand: to attract customers, to build loyalty,to motivate staff? All true, but for a commercial brand at least, the first answer Huge investments are made in the design, launch, and ongoing promotionof brands. Given their potential financial value, this makes sense. Unfortunately,most organisations fail to go beyond that, missing huge opportunities to effectivelymake use of what are often their most important assets. Monitoring of brand David HaighChairman & CEO, As a result, marketing teams struggle to communicate the value of their workand boards then underestimate the significance of their brands to the business.Sceptical finance teams, unconvinced by what they perceive as marketing mumbojumbo, may fail to agree necessary investments. What marketing spend there is, Brand Finance bridges the gap between marketing and finance. Our teamshave experience across a wide range of disciplines from market research andvisual identity, to tax and accounting. We understand the importance of design, By valuing brands, we provide a mutually intelligible language for marketing andfinance teams. Marketers then have the ability to communicate the significance ofwhat they do, and boards can use the information to chart a course that maximisesprofits. Without knowing the precise, financial value of an asset, how can you knowif you are maximising your returns? If you are intending to license a brand, how can Professional sports and football in particular fosters some of the most recognizablebrands globally. Top clubs such as Real Madrid, Man Utd, Bayern Munich andothers boast brand strength similar to that of Coca Cola and Google which trulyputs their caliber into perspective. Many of these top clubs earn sizeable sumsthrough broadcasting, commercial and matchday income with a significant chunkof commercial income being derived from corporate sponsorship, a market which SectorOverview SectorOverview The total value of the world’s top 50 footballclub brands now stands at EUR21.9 billion, a 5.5%increase since 2024. This upward growth trajectoryreinforces the notion that brand value and strengthare now critical to football club success both on andoff the pitch. A strong and valuable brand drives As commercial partnerships becomemore sophisticated, clubs are focusing onlong-term brand building, digital engagement, What makes the Premier League particularly uniqueis the distribution of this value across multiple clubs.Six teams –Manchester City,Liverpool,Manchester This concentration is most pronounced in France’sLigue 1, whereParis Saint-Germain’s brand value ofEUR1.4 billion is more than seven times greater thanthat of the next most valuable French club, United,Ar