2026年全球六大旅游趋势报告

Travel Trends2026 Global overview and trends Introduction “From new pet travel technology to AI-powered trip planning,long-range narrow-body jets, pop culture-inspired pilgrimages,and hyper-personalized hotel stays, a wave of innovation isreshaping travel. “The future of travel is on ‘spin mode’ – with technology, cultureand innovation propelling it into hyper-drive. At Globetrender wecontinuously hunt for shifts in consumer behaviour in relation to ourframework of ten globally relevant mega trends, which range fromClimate Contours to Youthquake. The broader pace of change that isnow happening in the mid 2020s is feeding into an accelerated loopcycle within the travel industry, as differing influences nudge and ignitewhat both companies and individuals do in response. “Our pets are traveling with greater dignity, travelers areblending machine intelligence with human instinct, aircraftare shrinking global distances, entertainment franchises areinspiring new forms of belonging, and hotels are offeringguests the power to design every detail of their stay. Together,these shifts signal a transformative new era for travel.” “Although people’s fundamental human needs don’t change from yearto year, what does change is how they react to marketing, news cyclesand pop culture. As we enter the latter half of the decade, 2026 will feelmore ‘science fiction’ than any year that has come before.” Dan BatchelorSenior Vice President, Global CorporateMarketing and CommunicationsAmadeus Jenny SouthanCEOGlobetrender TheTREND 1 PawprintEconomy Pets gain ‘freedomof movement’ rightsand rewards. The era of pawsecco and noveltygimmicks is over. In 2026, pets willno longer be treated as accessoriesto amuse their owners, but asbeings whose dignity and wellbeingdemand genuine consideration. by45%Reaching aUS$500billionvaluation A wave of new technology, legislation and travelinnovation will see that animals’ needs are givengreater attention – whether they’re breaking newground with their owner or keeping lookout at home. The shift is being catalyzed by an ongoing rise inpet ownership. A global study of 20,000 people,published byMars↗in October 2024, foundthat 56% now own a pet, with almost half (47%)identifying as first-time owners. This points to anew generation whose outlook may differ fromthose who came before. Explanations for the surgevary from the dwindling number of long-termrelationships to prospective parents using petsas training grounds for human progeny – but thefinancial impact is clear. of people now own a pet56% Research from Shape Insightsupports the trend. Among a surveyof 2,896 travelers in the UK andUSA, 27% of pet parents who tooktheir pet with them on their mainvacation in 2025 were doing so forthe first time.1 Barriers to pet travel 27% of pet parents who tooktheir pet with them on theirmain vacation in 2025 weredoing so for the first time. 20%‘restrictions on wherepets can go at vacationdestinations’ 21%‘not believing anyaccommodation / destinationis truly pet friendly’ For those in The Pawprint Economy lookingto encourage more pet travel, the focusshould be on overcoming the barrierspreventing some pet parents from takingtheir pets away with them in 2025. Fear‘traveling would’ve been too stressful fortheir pet’ (42%) was cited as the mostcommon reason, followed by ‘not believingany accommodation / destination is truly petfriendly’ (21%) and ‘restrictions on where petscan go at vacation destinations’ (20%). 42% ‘traveling would’ve been too stressful for their pet’ For those companies that get it right,2026 will be the year travel with pets,whether felines, pooches and their pals,leaves an irrevocable pawprint on theglobal travel industry as new rules andregulations across continents see themtranscend “cattle class”. China Railway Expresspilotedpet-friendly journeys on its busyBeijing-Shanghai route China In 2025, China Railway Express piloted pet-friendly journeys on its busyBeijing-Shanghai route, laying the foundations for a wider rollout. Italy Medium and large-sized dogs were upgraded to the passenger cabinfollowing new rules from Italy’s civil aviation authority, ENAC. UK The reimplementation of the pet passport means a return to pre-Brexittravel freedoms for British pets and their owners – a revocation of theexpensive single-use animal health certificate. As red tape is cut, pressure is mounting ontravel operators to deliver human-gradeexperiences suitable for four-legged beings. Private air charters are leading the pack.BarkAir, K9 and RetrievAir are three suchcompanies that made headlines in 2025 withregional or domestic pet–forward charters:In 2026,SkyePets ↗will take the conceptfurther, quite literally, by rolling out long-haultranspacific in-cabin pet flights betweenAustralia and the US. Keen to leash this new demographic,AKA Hotelshas built pets into its loyaltyprogram with the April 2025 launch of aCanine Club. SkyePetsrolling out long-haultranspacific in-cabin pe