2026年全球六大旅游趋势报告

Travel Trends2026 Global overview and trends Introduction “The future of travel is on ‘spin mode’ – with technology, cultureand innovation propelling it into hyper-drive. At Globetrender wecontinuously hunt for shifts in consumer behaviour in relation to ourframework of ten globally relevant mega trends, which range fromClimate Contours to Youthquake. The broader pace of change that is “From new pet travel technology to AI-powered trip planning,long-range narrow-body jets, pop culture-inspired pilgrimages,and hyper-personalized hotel stays, a wave of innovation is “Our pets are traveling with greater dignity, travelers areblending machine intelligence with human instinct, aircraftare shrinking global distances, entertainment franchises areinspiring new forms of belonging, and hotels are offering “Although people’s fundamental human needs don’t change from yearto year, what does change is how they react to marketing, news cyclesand pop culture. As we enter the latter half of the decade, 2026 will feel Dan BatchelorSenior Vice President, Global CorporateMarketing and Communications Jenny SouthanCEOGlobetrender TheTREND 1 Pets gain ‘freedomof movement’ rights The era of pawsecco and noveltygimmicks is over. In 2026, pets willno longer be treated as accessoriesto amuse their owners, but as by45%Reaching aUS$500billionvaluation A wave of new technology, legislation and travelinnovation will see that animals’ needs are givengreater attention – whether they’re breaking new The shift is being catalyzed by an ongoing rise inpet ownership. A global study of 20,000 people,published byMars↗in October 2024, foundthat 56% now own a pet, with almost half (47%)identifying as first-time owners. This points to anew generation whose outlook may differ from Research from Shape Insightsupports the trend. Among a surveyof 2,896 travelers in the UK andUSA, 27% of pet parents who tooktheir pet with them on their main Barriers to pet travel 27% of pet parents who tooktheir pet with them on their 20%‘restrictions on wherepets can go at vacation 21%‘not believing anyaccommodation / destination For those in The Pawprint Economy lookingto encourage more pet travel, the focusshould be on overcoming the barrierspreventing some pet parents from takingtheir pets away with them in 2025. Fear‘traveling would’ve been too stressful for 42% ‘traveling would’ve been too stressful for their pet’ For those companies that get it right,2026 will be the year travel with pets,whether felines, pooches and their pals,leaves an irrevocable pawprint on theglobal travel industry as new rules and China In 2025, China Railway Express piloted pet-friendly journeys on its busyBeijing-Shanghai route, laying the foundations for a wider rollout. Italy Medium and large-sized dogs were upgraded to the passenger cabin UK The reimplementation of the pet passport means a return to pre-Brexittravel freedoms for British pets and their owners – a revocation of the As red tape is cut, pressure is mounting ontravel operators to deliver human-grade Private air charters are leading the pack.BarkAir, K9 and RetrievAir are three suchcompanies that made headlines in 2025 withregional or domestic pet–forward charters:In 2026,SkyePets ↗will take the concept Keen to leash this new demographic, SkyePetsrolling out long-haultranspacific in-cabin pet flights AKA Hotelshas built pets into its loyaltyprogram with the April 2025 launch of a Returning pets are greeted with in-roomwelcome notes and upgraded amenities –a toy, stylish bowl and special bed – plusan inside guide to the best local walks, Dog Relais hotelredesignedpet stay to alleviate the stress The Pawprint Economy won’t only be aboutelevating animals’ travel experiences; some of At Rome’s Fiumicino airport, for instance, theDog Relais hotel ↗is reimagining the typicalvacation kennel with underfloor heating andaromatherapy treatments – soothing balms Meanwhile, a wave oftech innovation is helpingpets left at home copemore comfortably with AI pet feeder Petkit, an early pioneer of IoT pet tech,continues to create products that makebeing apart easier. One example for 2026is theYumshare Daily Feast, a pet feederthat uses AI to recognize individual pets, AI collars This greater autonomy is being furtherenabled by AI collars such as those by PetPacethat not only measure biometricsbut facilitate 24/7 global access toveterinary telehealth, meaning owners As gimmicks give way to genuine care, thePawprint Economy is redefining what itmeans to travel with animals. For travelers,this means greater ease in taking pets alongor leaving them in comfort; for the industry, it TravelMixologyTREND 2 Savvy travelersturn to multi-modal Ever since OpenAI launched its ChatGPTAPI in November 2022, proclamations aboutits transformative impact have come thickand fast. People flocked to it in their millions In 2026, travelers will find their groove. Ratherthan lean exclusively on generative AI travelpla