万亿美元级市场已然成形：首席执行官绿色经济增长指南

Already a Multi-Trillion-Dollar Market:CEO Guide to Growthin the Green Economy A N N U A LR E P O R TD E C E M B E R2 0 2 5 Contents Foreword 3Executive summary41The green economy continues to grow52One of the biggest growth opportunities on the planet11Observation 1:Solutions to decarbonize more than 50% of total emissions12are already cost-competitiveObservation 2:Markets for deep decarbonization technologies are growing15– but much more unevenlyObservation 3: Green growth is increasingly spearheaded by China17Observation 4: Energy independence is an increasing driver of low-carbon investments21Observation 5:Climate adaptation markets are becoming material, including22in the Global North3Companies in the green economy often outperform243.1Companies grow green revenues faster than conventional lines on average253.2Companies in the green economy typically obtain access to cheaper capital263.3Companies in the green economy often benefit from higher valuations274How to grow in the green economy: lessons from past winners294.1CEO guide to growing in the green economy304.2Different avenues to success384.3Lessons from past winners415Call to action: how business and government can accelerate the green economy425.1For companies: plenty more opportunities to harvest435.2For policy-makers: an opportunity to build resilience and growth44Conclusion45Appendix 1: Definitions of green economy segments46Appendix 2: Definition of Industry Classification Benchmark (ICB) industries48Appendix 3: LSEG definition of green revenues50Contributors51Endnotes53 Disclaimer This document is published by theWorld Economic Forum as a contributionto a project, insight area or interaction.The findings, interpretations andconclusions expressed herein are a resultof a collaborative process facilitated andendorsed by the World Economic Forumbut whose results do not necessarilyrepresent the views of the World EconomicForum, nor the entirety of its Members,Partners or other stakeholders.©2025 World Economic Forum. All rightsreserved. No part of this publication maybe reproduced or transmitted in any formor by any means, including photocopyingand recording, or by any informationstorage and retrieval system. Foreword Pim Valdre Patrick HerholdManaging Director &Senior Partner, BostonConsulting Group Head, Climate and NatureEconomy; Member of theExecutive Committee,World Economic Forum Recent headlines may suggest that the climatetransition is stalling. The macroeconomic context,regulatory environment, permitting bottlenecksand softer public support have brought additionaluncertainties. At the same time, some greentechnologies have not lived up to early promises(mainly when looking at cost projections), whilemarket valuations in nascent technologies such aslow-carbon hydrogen have experienced a sharp drop. often outperform and typically earn a premiumin capital markets. In last year’s report, we discussed the steep cost ofclimate inaction – delaying investments in mitigationand resilience today will cost governments andcompanies far more, over time, than investingtoday. This year’s report is a reminder that the greeneconomy continues to represent one of the biggestgrowth opportunities on the planet. Drawing on theexperiences of members of the World EconomicForum’s Alliance of CEO Climate Leaders, whohave successfully scaled up their green businessesand navigated common pitfalls, we hope to sharevaluable inspiration and lessons for those seekingto build successful businesses in this sector. Thisreport encourages companies to act boldly andcapture the value offered by the green economy. Yet, overall growth in the green economy has notwavered. On the contrary, investments in greentechnologies keep jumping from record to record–the green economy now represents a multi-trillion-dollar market and is exceeded in growth rate onlyby the technology sector. It is set for more growthas the costs of these technologies come downfurther. And companies operating in these markets Executive summary The green economy is worth over $5 trillion peryear – the world’s most dynamic growth sectorafter technology. Winners in this market pushfor tech maturity and cost efficiency, shapetheir ecosystems and unlock smart capital. The green economy is already a multi-trillion-dollar market and one of the biggest growthopportunities on the planet.In 2024, this globalmarket surpassed $5 trillion in annual value, after adecade of unprecedented momentum from both theprivate and public sectors. Today, climate investmentscontinue to grow, despite a diverging globalenvironment. Recent geopolitical developments,energy security considerations and short-termeconomic pressures have shifted the conversation onclimate action. But actual investments in the greeneconomy continue to increase. The market is currentlyprojected to exceed $7 trillion by 2030, making thegreen economy one of the most dynamic growthsectors on the planet – second only to technology.1 For those makin