2025年人工智能的投资回报率：智能体如何开启下一波AI驱动的业务价值浪潮

The ROI ofAI 2025 How agents are unlocking the nextwave of AI-driven business value. Executivesummary As the AI hype settles, the conversation has shiftedto value. Leaders are no longer asking if they shoulduse AI, but how they can scale proven use casesand build sophisticated AI agents for business value. Companies that were quick to adopt AI agents areseeing real returns. They’re using agents to improvecustomer experiences, free up employees forsmarter work, and give departments like marketing, 88% We have seen AI evolve from predictive to generative.Now, we’re in the agentic era, where AI agents canindependently execute tasks and make decisions—under human guidance and guardrails. At Google,we think of AI agents as systems that combine theintelligence of advanced AI models with access to tools, of agentic AI early adoptersare now seeing a positive For leaders charting their AI strategy, this reportblueprints the strategies of successful early adopters Oliver ParkerVP, Global Generative AI GTM, Google Cloud Key insights Aboutthis report This second annual report is basedon a survey of 3,466 senior leadersof global enterprises ($10M+ revenue), It provides a comprehensive benchmark of the impactof gen AI on business and financial performance. Unless otherwise noted, all statistics in this report arederived from the survey and only include those who Methodology 16-minute online survey with a totalof 3,466 business leaders. Upper-level, senior executive, and C-suite 940CEO, CIO1,097CFO, CMO, CTO768CISO, CDO, CSO, COO, Overannual revenue$10M Over100 A robust representation from priority industries:Media and entertainment, retail and CPG, financial services,manufacturing and automotive, healthcare and life sciences, Table ofcontents The agentic shift 07 Investment trends for an AI-ready future Your next steps The agenticshift01 AI agents haverapidly emergedas the nextcompetitive frontier 52% of executives state theirorganizations using gen AI Businesses are now implementing a wide range of technologies,from simple chatbots to complex, multi-agent systems that can AI agentsare specialized LLMs that have specific roles,context, and objectives to independently plan, reason, andperform tasks with access to data function call APIs andcan interact with other AI agents if needed. These can be This marks a fundamental shift from AI that simplyassiststoAI that canoperate independentlyunder human control andguidance. Organizations that are adopting this technologyearly—backed by executive commitment and increasing AI agents are applicable across a wide varietyof use cases, and I believe every businesshas workflows where agentic AI can deliver Fiona TanCTO, Wayfair AI agentshave arrived For humans, time isinvaluable. AI can amplifypeople’s work to save thattime. We’re entering an erawhere humans and machines Though its core technologies were largelytheoretical just a year or two ago, agenticAI is already in widespread deployment— 39% of executives say their organization haslaunched more than 10 AI agents9 Velit Dundar The globalfootprint ofAI agents AI agents can supporthumans behind the scenes,and all of that support The adoption of AI agents is acceleratingat a remarkable pace—now rapidlyappearing in organizations of every size, The consistent emergence of AI agents across diverse organizationaltypes points to a powerful, developing trend toward widespread use. However, the application of AI agents varies by region, as differentbusiness imperatives inform the most valuable tasks for agents totake over. Regional priorities shape where these agents show upfirst—in Europe, for example, AI-enhanced tech support is a key AI agent adoption rates By org size By region* Retail and CPGFinancial servicesMedia and entertainmentTelecomHealthcare and life sciences NorthAmLATAMEuropeJAPAC 100–499 full-time employees500–999 full-time employees AI agent use cases in action From customer service and marketing to securityoperations and tech support, AI agents are helpingpeople get more done—handling the tedious tasks Regardless of the industry or your customerbase, your competitors will use AI agents.Therefore, you must find a way to use it to Peter Laflin AI agent adoption variesacross industries While AI agents are being deployed broadly,every industry has its own priorities—ascompanies put investment into the use cases There are opportunitieseverywhere for AI agentsacross the media andentertainment industry. It’s clear that agentic AI isn’t a niche trend confined to the technologysector or large corporations. This deployment represents a fundamental Bruno de F. Melo e SouzaDirector of Engineering, Data & AI, Globo The early adopteradvantage 82% of executives from agentic AI early adopterorganizations report their organization hasdeployed more than 10 AI agents11vs. 39% Within the broader landscape of AI agentadoption, a distinct cohort of early adopters These early adop