新游�数据统计：2023全球游戏市场报告（免费版）

August 2023 |Free Version Copyright & Redistribution Notice ©2023 Newzoo. All rights reserved. The content of this report is created with due care by Newzoo and protected by copyrights. This report, orany portion thereof, may not be reproduced, distributed, or transmitted in any form or by any means, includ-ing photocopying, recording, or other electronic or mechanical methods, or used in any manner whatsoever, Foreword We proudly present the free edition of this year’sGlobal Games Market Report, the flagship report ofNewzoo’s Games Market Reports & Forecasts. This New to this year’s report is how we break downrevenuesper monetization model.Publishers areexperimenting with various monetization strategies Overarchingly, 2023 will be an exciting year for theglobal games market. The number of players willsurpass 3.3 billion, with more paying gamers alsoentering the fold. Moreover, the market will generate We also continue to expand our player numbers cov-erage per gaming ecosystem. We first introducedour Steam player estimates in the January Update to This preview version of the Global Games MarketReport 2023 will unpack these topics and more. Inthe complete edition of the report, we dive far deeperinto the console and PC live-services boom, the pros Many highly anticipated delayed titles launched in2023, with more scheduled for release in H2, the supplyof new consoles has finally caught up to demand,and console publishers kept embracing live-service All the data in this report is downloadable and availa-ble using the Report Data Tools on Newzoo’s Platform.You can access the full report via our Games Market Every year sees gaming become more mainstream,and this year is no exception. Since our first report,we’ve said that gaming is at the heart of the enter-tainment industry, and it’s never been as easy to back Thank you for joining us for an exploration of theglobal games market in 2023. We hope you enjoy Tom Wijman Lead Games Analysttom@newzoo.com Alongside a comprehensive overview of the globalgames market, this report includes special focus topicsand key trends. In the first special focus topic, we useour data to gauge the performance of gaming’s most Contributors Analysis Marketing Frank ChenJr. Market Analyst Michiel BuijsmanSr. Market Analyst Michael WagnerSr. Market Analyst TiagoReisMarket Analyst TianyiGuMarket Lead Telecom & Mobile Services Methodology & Full report structure This free report offers a preview of the complete version of 2023’s Global Games Market Report. The complete To get access to our full annual report, you must subscribe to ourGames Market Reports and Forecasts. Three updated PDFs launching in October 2023, January 2024, and April 2024. Access to all metrics via the Newzoo Platform, a downloadable Excel data set, and our Report Data Tools. A weekly Analyst Feed, reporting on the latest developments in the global market with takes from our Access to many more unique insights through our platform. The data in the premium report will be updated in October 2023. Methodology Sizing the market with a variety of data Newzoo aims to provide clients with the best possible assessment of the size of the overall games market,broken down into segments and regions. By developing many data points, we ensure that our numbers makesense on a segment, regional, and individual country/market level. Below, we describe our approach in more At the highest level, Newzoo focuses on three key metrics for every market: players, payers, and revenues. Wedefine a market as a country or geographic region in combination with one or more game segment(s). The data on players and payers is mainly based on our primary consumer research, the Global Gamer Study,which continues to form the basis of our detailed understanding of consumers and games. More than 74,000respondents across 36 key countries/markets* were invited to be interviewed. The age range covered is 10 to Results are nationally representative in developed markets with high internet penetration. Meanwhile, in LatinAmerica, India, emerging Southeast Asian markets (not Singapore and Taiwan), and the Middle Eastern andAfrican markets, the results are representative of active internet users living in residential developed areas. The player and payer ratios from the Global Gamer Study are projected against the online population, usingUN population and ITU internet penetration metrics. The logic behind the model is that the online population The differences between the player and payer numbers in the Global Games Market Report and the GlobalGamer Study stem from the use of age boundaries and the use of the residential developed (i.e., focusing onthe residential developed areas) approach for certain markets. In the Global Games Market Report, the total The revenue data comes from our predictive games market model, which uses a top-down approach to marketsizing. We incorporate macroeconomic and census data from the IMF an