2025数字企业：迈向AI优先型企业

Advancing to anAI-first Enterprise May 2025 LEADERS’ NOTE Entering CY2025, enterprises face a complex environment characterized by macroeconomic uncertainty andrapid technological evolution. To remain competitive and foster sustainable growth, businesses are significantlyincreasing their digital investments. This surge is driven by shifting demographics and a growing middle class,both of which demand enhanced digital experiences that seamlessly integrate traditional and modern channels. A key strategy adopted by enterprises for driving digital innovation is the outsourcing of digital services,enabling enterprises to access specialized expertise and accelerate the development of advanced solutions.Simultaneously, the rapid advancement of Artificial Intelligence (AI) and AI-enablement is reshaping industriesacross the board. AI has transitioned from a theoretical concept to a practical tool, enabling enterprises torefine business capabilities, extract valuable data insights, and personalize customer experiences. The ability toeffectively leverage generative AI and explore synchronous AI agents is becoming a critical differentiator. Whilemany enterprises are transitioning generative AI proof-of-concepts (PoCs) to production, they are concurrentlyinvestigating the potential of synchronous AI agents. Swapnil BhatnagarPartner,Avasant Additionally, as the proportion of AI projects within enterprise digital service portfolios expands, the focus onAI’s impact on sustainability is expected to intensify. Moreover, the escalating demand for specialized AI skillsnecessitates the creation of new roles centered on AI and digital innovation. Insights from Nasscom and Avasant’s “Digital Enterprise 2025—Transforming to an AI-first enterprise” report,which analyzed 511 global enterprises, highlight the strategic imperatives for businesses in this AI-drivenlandscape. To successfully navigate the era of synchronous AI agents, C-level executives must prioritize AIenablement, adaptability, strategic partnerships, and ethical AI deployment. These elements are crucial foraddressing future complexities and achieving sustainable growth. Achyuta GhoshSenior Director andHead of Research,Nasscom We hope you find this edition helpful. Do share your thoughts and feedback with us at research@nasscom.in CONTENTS Survey methodology and demographics Definition of Digital Tech: Digital tech is a superset comprising one or more of thefollowing technologies – cloud/edge, AI/ML, IoT, AR/VR/MR/IR, distributed ledger,3D printing, quantum and HPC, 5G+ connectivity, etc. Digital tech spend is total spendacross hardware, software, services, talent, R&D, M&A, and outsourcing needed toprocure and deploy digital tech for business use. Digital tech spend forms a part of theoverall technology budget of an organization. presented in the form of two scenarios – ranging between global stagflation to a limitedregional/global slowdown. We believe that the second scenario, of limited slowdown, ismost likely to prevail. Survey Methodology: Annually, Nasscom and Avasant collect the survey data fromover 500 global companies during the December to January timeframe. This year,business and consumer sentiments were significantly upbeat during the collectiontimeframe. There has been a major downward correction since April, in light ofwhich, some of the findings of this study may come across as optimistic or overlyoptimistic. We completely subscribe to the lowered spending sentiment. However, weare continuously testing for digital and AI spend through ongoing conversations withtech industry providers and there seems to be a net positive momentum. In the study,our take on the evolving global macroeconomic and geopolitical situation has been ExecutiveSummary Rising VUCA and digital spending in CY2025 Enterprise leaders are faced with unprecedented VUCA in 2025 •49% of the enterprises expect consumer demand to decline in CY2025, 5.5X ofthose that expected so in CY2024. Given current scenarios, consumer demandmay drop more than expected. •Global growth and inflation, could therefore, become a tight-rope walk inCY2025 as IMF revises global growth down by 50 basis points (bps) for CY2025,from 3.3% to 2.8%. •Enterprises will have to prepare for multiple disruption scenarios and challengingprioritization – ranging from worst-case global stagflation to a somewhat betteroutcome of restricted slowdown. Digital spending, despite volatility, likely to stay course inCY2025 •In CY2024, 40% of the companies spent over 40% of their tech budget ondigital, compared to just 15% in 2023. •Over 80% of the enterprises expect to continue to increase digital spending inCY2025, a trend likely to get disrupted only in case of extreme trade and tariffbarriers. Digital to AI-first transformation started, to grow in CY2025 As enterprises gear up for an AI-first pivot, spending on AIreadiness has increased across the board; expected to strengthenin CY2025 The next frontier,