O.P.S.原创品牌档案

Brand Research Dossier 在��化������的�饮行业，�品牌开业3��内�����60%。�O.P.S. CAFE����特的品牌理�和创�的产品思�，��咖啡�的���品牌。��手�将��解�O.P.S.���过开放式思����可能性和空间重构，在����内���特调咖啡��的��品牌，�品牌创作�������。 In The Catering Industry Where Homogeneous Competition Is Like A Red Ocean,The Failure Rate Of New Brands Within Three Months Of Opening Is As High As 60%. However, O.p.s.Cafe Has Become A Phenomenon-Level Brand In The Coffee Industry With Its Unique Brand Concept AndInnovative Product Thinking. This Manual Will Deeply Analyze How O.p.s. Has Grown Into A Top Brand InThe Specialty Coffee Field Within Just A Few Years Through Open Thinking, InfinitePossibilities And Spatial Reconstruction, Providing ProfoundInspiration For Brand Creators. 1. 3. Brand culture品牌文化 Promotion strategy品牌推广策略 创�人���品牌���品牌�位�品牌���品牌理��品牌�����品牌标��品牌�系��品牌�������总结 特�推广�动�品牌空间策略�品牌策略解构���总结 Founder's story, brand introduction, positioning, brand history, brandphilosophy, excerpts from brand interviews, logo, color system, packagingmaterials, and summary of this chapter Special promotion activities, brand space strategies, brand strategydeconstruction, summary of this chapter 83 2. Products & Design产品与设计 Brand summary品牌总结 ��策略实������结� 标志性产品�主要产品线�产品策略解构���总结 Visual Strategy Practical Model, Conclusion of the entire book Signature products, main product lines, product strategydeconstruction, summary of this chapter 品牌文化源于专业的创新精神Brand CultureInnovative spirit derived fromprofessionalism Soo design 独家原创出品Soo design - 独家原创出品丨会员私享 严禁外传Soo design - Exclusive OriginalProduction. Exclusive for members. No further distribution Brand founder品牌创始人 O.P.S. CAFE�一群咖啡行业���业人���创建。主理人���（��）是WBrC（��咖啡��大赛）和WBC（��咖啡�大赛）的����，曾��������手��，�在��咖啡品牌M2M������主要��人。��创�人Siwei�是近��来��于WBrC赛�的����，������2019赛�WBrC����咖啡�。 O.P.S. CAFE was jointly founded by a group of top professionals in the coffee industry. The founder,Wang Qiling (Aguang), is a sensory judge for WBrC (World Coffee Brewing Competition) and WBC(World Barista Competition). He has served as the coach for the champion contestants in Chinaand is the main person in charge of training courses at the well-known coffee brand M2M. Co-founder Siwei has been an active sensory judge for WBrC events in the past two years. The teamalso includes baristas who were the runner-up in WBrC China in the 2019 season. Brand Introduction品牌简介 O.P.S. CAFE��于2017�8�1�，位于����路近��路�。品牌������分���：O-Openminded（开放的思�）�P-Possibilities（��的可能性）�S-Space（空间）。��小店只有�10�方�，�不设座位，打破了��咖啡店的常规�式，��于��创�特调咖啡体验。 O.P.S. CAFE was jointly founded by a group of top professionals in the coffee industry. Thefounder, Wang Qiling (Aguang), is a sensory judge for WBrC (World Coffee Brewing Competition)and WBC (World Barista Competition). He has served as the coach for the champion contestantsin China and is the main person in charge of training courses at the well-known coffee brandM2M. Co-founder Siwei has been an active sensory judge for WBrC events in the past two years.The team also includes baristas who were the runner-up in WBrC China in the 2019 season. O.P.S. CAFE was jointly founded by a group of top professionals in the coffee industry. Thefounder, Wang Qiling (Aguang), is a sensory judge for WBrC (World Coffee Brewing Competition)and WBC (World Barista Competition). He has served as the coach for the champion contestantsin China and is the main person in charge of training courses at the well-known coffee brandM2M. Co-founder Siwei has been an active sensory judge for WBrC events in the past two years.The team also includes baristas who were the runner-up in WBrC China in the 2019 season. Expert In High-End CreativeSpecialty Coffee高端创意特调咖啡专家 O.P.S. CAFE�位���创�特调咖啡��，只��创特调咖啡，大�含有�精�分。��不�常规咖啡店路线，�是���调���精品�理的方法来创造咖啡的��可能。品牌�准的是对咖啡品�和创�体验有��要�的人群，������的大��场。 O.P.S. CAFE is positioned as an expert in high-end creative specialty coffee,selling only original specialty coffee, most of which contains alcohol. Theydon't follow the conventional coffee shop route. Instead, they create the infinitepossibilities of coffee by using methods similar to mixology or fine cuisine.The brand targets people who have higher demands for coffee quality andcreative experiences, rather than the mass market that pursues convenience. 用当下的手法和对食材的理 解去重组 过去曾有的体 验。 Reconstruct past experiences with current techniquesand an understanding of the ingredients. * 本手册为 Soo design 会员私享栏目「原创品牌档案」O.P.S.的��理�是"用当下的手法和对食材的理解去重组过去曾有的体验"。���调食材的����，对于���精品的咖啡�，��体标�����，��"���要���人��"。品牌��开放对���有��的态�，�重与客人的�流体验。 The core concept of O.P.S. is "To reconstitute past experiences with currenttechniques and an understanding of ingredients." They emphasize the highlightdisplay of ingredients. For a small amount of high-quality coffee beans, they willspecifically mark the name of the estate because "good things should be known bymore people." The brand adheres to an attitude of open dialogue and no prejudice,and attaches great importance to the communication experience with gu