美国宠物所有权的演变格局

OCTOBER 2025 ABOUT THIS STUDY Survey Methodology •The survey was conducted bydentsuviaToluna,an online research panel. •Administered on October 21st, 2025.•Distributed among a nationally representativesample of 1,000 U.S. respondents.•How we defined “pet” in the survey:an animalthat lives with you for companionship, emotionalsupport, or enjoyment–not a utility, like animalsyou keep as livestock, farming, etc. CONTENTS 01TOP CONSUMER INSIGHTS 02EXPLORING THE UNITED PET OWNERS OF AMERICA 03PETS ARE RESHAPING THE AMERICAN HOUSEHOLDAND ITS RITUALS (BUSINESS IS NEXT) 04PETS CAN MAKE OR BREAK BRANDS (NOT JUST THEPET ONES) 05FROM PET CARE TO PET TECH: THE DIGITALEVOLUTION OF COMPANIONSHIP S E C T I O N0 1 TOP CONSUMER INSIGHTS PETS MAKE ADS WORK HARDER PETS INCREASINGLY SHAPE HOWAMERICANS LIVE, WORK, AND SPEND PET OWNERSHIP IS AMERICA’S NEWDEFAULT Four in ten Americans say pets instantly addwarmth and relatability to advertising; athird follow pet influencers for joy, comfort,and entertainment. In an age of emotionalfatigue, pets are marketing’s most trustedambassadors of authenticity. Three in four Americans either live with petsor plan to. Even non-owners aren’t rejectingthe idea—they’re simply waiting for theright financial or living conditions. Owning apet isn’t an exception; it’s anaspirationbuiltinto the modern American life plan. From the cities they choose to the vacationsthey take, pets are influencing every majorlifestyle decision. They reshape work hours,travel plans, and even home design. “Pet-friendly” is no longer a perk—it’s aprerequisite. AMERICANS ARE READY FOR A TECH-ENABLED PET FUTURE THE BIGGEST UNTAPPED ADJACENCY FORCONSUMER BRANDS ISN’T PEOPLE–IT’SPETS PETS HAVE GRADUATED FROMCOMPANIONS TO FAMILY Pet owners already use connected devicesand content to care for their pets—andthey’re open to more. From AI tracking tovirtual companionship, consumers trust pet-specialty brands over Big Tech to build thefuture of animal care—and affection. Across all demographics, pets are family—full stop. For many, they’re adopted tocompletethe household, not to fill it. Petsare now co-parents, comforters, andemotional anchors that shape how familiesdefine love, care, and belonging. Pet owners—especially younger andhigher-income consumers—want non-petbrands to design for their animals too. Fromapparel and wellness to hospitality andtech, any brand that ignores the “four-legged economy” risks leaving money (andloyalty) on the table. EXPLORING THEUNITED PETOWNERS OFAMERICA PET HOUSEHOLDS ARE THE NORM IN THE UNITED STATES. Americans are pet-obsessed: 3 in 4 adult consumers either live in a household with pets or would like to get pets. GREATER FINANCIAL MEANS AND LIVING IN URBAN AREASENCOURAGE PET OWNERSHIP With that being said, pet “fanaticism” (owning more than 4 pets) transcends both income and the community in which consumerslive. PET OWNERSHIP IN THE U.S. WOULD BE EVEN MORE WIDESPREAD,WERE IT NOT FOR PRACTICAL LIMITATIONS Lower-income consumers and thosewho live in urban areas are more likely to want toget pets in the future. THUS, IT’S NOT SURPRISING THAT AFFORDABILITY IS CITED AS THEMAIN DETERRENT BY THOSE WHO ARE NOT PLANNING TO GET PETS. Overall, it’s practical reasons (more so than lack of interest) that stands in the way of pet companionship. PET OWNERSHIP IS OFTEN DEFERRED TO WHEN ROOTS ARE PUTDOWN WITH A PARTNER Pet Owners are most likely living with a spouse or romantic partner in their own household. Conversely, Prospective Pet Owners are more likely to live withroommates or older relatives, indicating that ownership will likely kick in once their living situation evolves. LIKEWISE, PETS OFTEN ROUND OUT A HOUSEHOLD THAT ALSOINCLUDES CHILDREN Pet Owners are most likely to live in a household with children, while Prospective Pet Owners are also significantly more likelyto be planning to havechildren, compared to others. DIVING DEEP INTO AMERICAN PET OWNER PERSONAS There is some truth in the ‘cat lady’ stereotype. With that being said, GenZersalso over-index on being Pet Fanatics. There is no linear correlationbetween household income and the number of pets. Lower-income pet owners are more likely to have 4+ pets but might do so insteadof havingchildren. Higher-income pet owners usually settle for 2-3 pets ‘rounding out’ a household that also includes children. SINGLE PET OWNERS30% MULTIPLE PET OWNERS29% PET FANATICS9% 4+ PETS HOUSEHOLD 1PET HOUSEHOLD 2 or 3PETS HOUSEHOLD Men (104i);Millennials (131i)HHI 100k> (159i)Urban (114i)Live with children (134i) Women (110i);Gen X (122i), Gen Z (110i);HHI <50k (110i)Rural (122i)Don’t live w/ children and don’t plan to (111i) Men (107i);Millennials & Gen X (107i)HHI 50-100k (117i)Urban (107i)Live with children (117i) S E C T I O N0 2 IMPLICATIONS FOR MARKETERS TURN PET OWNERSHIP INTO A LIFE-STAGE MARKER Pet adoption often coincides with other defining transitions—moving in with a partner, getting married,or start