人工智能在社交媒体管理中的终极指南

Ultimate Guideto AI for SocialMedia Management meltwater.com Introduction Social media offers companies an enormous treasure trove of opportunity— but capturing that opportunity can feel like catching lightning in a bottle. Enter:Enter:the Social Media Manager. Often a team of one, social managers act as content creators, copywriters,strategists, creative directors, videographers, community managers, and analysts. While social media managers and marketers are an impressive lot, even their skillshave limits — no one has yet mastered the art of being in two places at once! On topof that, many companies still fall into the bad habit of expecting their social team-of-oneto truly do it all. While many people in this role may indeed be capable and qualifiedin numerous areas, it’s not sustainable to expect meaningful growth, nor will employeesexcel, if stretched so thin. Enter:Enter:AI. AI is a powerful sidekick, one every social manager should be taking advantage of.It can help plan content, create and edit full videos, design eye-catching images, reduceresponse time, suggest viral and topical trends, analyze competitor pages, and more. How? This guide will break it down! Contents 141516212526Using AI for Crisis ResponseAI for Social Analytics & ReportingDifferent AI Tools for Social Media ManagersAI Prompts: What They Are & Tips for SuccessConclusionAppendix: Prompts Library Different Types of AI You can think of AI in two broad buckets: Generative and Agentic. There are numerousAI tools and apps for both these uses. ChatGPT is perhaps the most well-known,but throughout this guide we’ll introduce you to a wide range of tools that youcan take advantage of to keep your social media strategy humming. What is Generative AI? Generative AI refers to the deep learning models that produce content froma prompt. This could be imagery, video, text, or more involved asks suchas outlining a campaign plan. What is Agenic AI? Agenic AI is similarly prompt-based, but it’s capable of performing more complextasks. Generative AI produces content, while Agenic can conduct analysis, provideinsights, schedule meetings, and more. Mira Studio, from Meltwater, is an example of an Agentic AI tool — you can thinkof it as your AI teammate, available for any number of tasks. Mira is integratedthroughout the Meltwater suite, meaning social managers can useMirafor thingslike analyzing consumer sentiment around a hashtag, identifying trends,and monitoring crises. We’ll cover these and more throughout the guide! AI for Social Content Creation AI can dramatically increase efficiency, especially for small socialmedia teams. If you’re a team of one or two, there are major benefitsto tapping AI resources for producing content at scale — it cangenerate posts, help you identify trends, and repurpose existingcontent. This frees up your time to focus on bigger picture strategizing,reporting, and attending “very important” meetings. If the platform route isn’t feasible or needed, a free tool likeChatGPTcan be a great resource for augmenting content generation. If you’reready for a slightly bigger investment, considerBlazeAI(free for a 7-daytrial), which makes it easy to produce content in your brand voice. Whether it’s LinkedIn or X, Instagram or TikTok, AI is greatfor producing copy that is specific to each social platform.There are even AI tools that cater solely to one channel!Social Studiofast-tracks making content for Instagram,for example, whileTapliois a tool all about growing LinkedInengagement.Vid IQcan generate ideas for YouTube basedon AI analysis of high-performing videos. While those tools are useful, the use case is limited, especiallyconsidering the cost. For most social media managers, you’ll wantsomething a little more comprehensive. You could consider a fullplatform that automates content creation and scheduling, likeSimplifiedorContentStudio, which have comprehensive tool sets. Tap into trends Thinking beyond simple content generation specific to each platform,AI can also help you quickly spot trends on those platforms that youcan leverage to increase engagement. In addition, you can useMira Studioin any number of ways to monitorand stay ahead of what’s trending on social media. Instead of takingstabs in the dark, you can first ask Mira to identify how a specific typeof product or activity is trending among a particular demographic. There’s nothing wrong with jumping on a trend, but doingsowhile staying on brand is often where companies falter.Unsuccessful trendjacking exercises make it harder to get buy-inthe next time your team sees a trend they want to participate in. Learn more about the nuances of jumping on trendsin ourUltimate Guide to Trendjacking! AI can make the process go smoother by offering a myriad of currenttrend options and memes for you based on parameters you providein order to stay on brand. A tool likeChatGPTis very useful for this.You can ask it to analyze viral videos for commonalitie