2026春夏巴黎时装周关键洞察报告

SS26 Paris Fashion Week® Key Insights Driving the Leading Fashion Weeks INDEX Media Impact Value®(MIV®)1. 2.SS26 Paris Fashion Week® 3.Key Takeaways 4.Methodology Media Impact Value® (MIV®)The Industry Standard Metric What is MIV? One, Unified Metric Essential forAssessing the ROI of Industry Events QuantitativeAttributes Knowing whether to continue investing in amajorevent requires a unified,AI-drivenmeasurement system that places all activities,channels, Voices and content on a level playingfield.By measuring all marketing and PRefforts—across print, online and social—withoneholistic metric,brands can compare‘apples to apples’ and quantify the ROI ofinvestments, ensuring more strategic decisionsfor future activities. ●Reach●Engagement●Advertising rates●Posting frequency●and more At Launchmetrics, we’ve worked with the mostsophisticatedAIandmachinelearningtechnology for over ten years,creating analgorithm that has become the recognizedperformance metric across Fashion, Lifestyleand Beauty. Thisalgorithm—MIV—calculatesandconsidershundreds of qualitative andquantitativefactorstodeliverexpertanalytics for reporting. With this,MIV offersholisticcompetitor insights impossible togaugethrough any other single metricelsewhere,providing absolute clarity onperformance and the bigger picture acrossbrand marketing and campaign activities. QualitativeAttributes ●Content quality●Content relevancy●Source authority●and more Media Impact Value® (MIV®)The Industry Standard Metric How Does MIV Work? Recognizedas the industry’s leading andstandardized metric,MIV allows brands toassigna monetary value to each post,interaction and articleto measure impact andtrulyquantifybrandandmarketingperformance, collaboration results and evencompetitor activity—no matter the channel. And the metric goes far beyond a brand’s ownchannels. In real time,MIV monitors mentionsand partnerships across print, media, socialmedia and even individual Voices globally(including China)—alerting brands to the mostappropriate ambassadors and amplifiers fortheir all-important content strategies. Today, the biggest names in Fashion, Lifestyleand Beautyrely on Media Impact Value tobuild impactful, considered strategies.Thesebrands continue todeliver groundbreakingresults year-on-year, season upon season. Media Impact Value® (MIV®)What Makes Our Analysis Unique? Changing ContentTrends: Adapting ourFashion Week ReportMethodology Inresponse to shifting industry contenttrends, we have updated our Fashion Weekreport methodology to better capture thetrueimpactofbrandperformance.Beginning this season, our Fashion Weekanalysesnolongerrequireexplicitmentionsof the host city in order forcontenttoqualifyasFashionWeek-related.Instead, if brands featuredare part of a host city’s official schedule, thecontentwill be included regardless ofwhether the city is referenced. This change reflects the reality that brands,attendeesand media increasingly usebroaderFashion Week language andalternative keywords rather than restrictingtheircontent to the host city.As theindustryevolves,sotoomustourmethodology–ensuringthat our FashionWeek report framework remains precise,relevant and aligned with current standards. It is important to note that this updateappliesstarting with this season,andtherefore past Fashion Week reports arenot directly comparable on a like-for-likebasis.Bycontinuouslyrefiningourmethodology, we reinforce our position astheindustry’s most standardized andauthoritative source for measuring brandperformanceand benchmarking impactacross Fashion Weeks globally. Media Impact Value® (MIV®)What Makes Our Analysis Unique? Our Fashion Week Analysis Specificities (See Methodology page for more details) Dates of Analysis Must contain aFashion Week keyword Data TrackedTwo days before;seven days after events Season Comparison “Like for like”E.g. Fall Winter 24vs. Fall Winter 23Spring Summer 25vs. Spring Summer 24 Monitored globally acrossonline & social media SS26 ParisFashion Week® The Overall Landscapeof Paris Fashion Week® Event Figures MIV®$1.2B Avg MIV$6.3K Placements190K Channels Voice Mix: Share of Value MIV Channel Mix: Share of Value MIV - Social Focus The Overall Landscapeof Paris Fashion Week® Event Analysis & Attendance Thisseason marked a seismic shift for ParisFashion Week®, as the arrival of at least eight newcreativeleads at major fashion houses set inmotion one of the most transformative editions inrecent memory. With every designer vying tomake their mark amid an intensely competitivestage, the result was a week of unprecedentedmedia impact. Many brands leverage Fashion Week opportunitiesby organizing off-schedule events to align with thebuzziest moment on the fashion calendar. Despitenotbeing part of the official program,thesestrategicallyplanned gatherings aim to assertbrand relevance within industry conversations. Streamline Your Event Management for Memorable Events Create, share and measure unforgettable eve