2026春夏伦敦时装周数据洞察报告

SS26 London Fashion Week Key Insights Driving the Leading Fashion Weeks INDEX Media Impact Value®(MIV®)1. 2.SS26 London Fashion Week 3.Key Takeaways 4.Methodology Media Impact Value® (MIV®)The Industry Standard Metric What is MIV? One, Unified Metric Essential forAssessing the ROI of Industry Events QuantitativeAttributes Knowing whether to continue investing in amajorevent requires a unified,AI-drivenmeasurement system that places all activities,channels, Voices and content on a level playingfield.By measuring all marketing and PRefforts—across print, online and social—withoneholistic metric,brands can compare‘apples to apples’ and quantify the ROI ofinvestments, ensuring more strategic decisionsfor future activities. ●Reach●Engagement●Advertising rates●Posting frequency●and more At Launchmetrics, we’ve worked with the mostsophisticatedAIandmachinelearningtechnology for over ten years,creating analgorithm that has become the recognizedperformance metric across Fashion, Lifestyleand Beauty. Thisalgorithm—MIV—calculatesandconsidershundreds of qualitative andquantitativefactorstodeliverexpertanalytics for reporting. With this,MIV offersholisticcompetitor insights impossible togaugethrough any other single metricelsewhere,providing absolute clarity onperformance and the bigger picture acrossbrand marketing and campaign activities. QualitativeAttributes ●Content quality●Content relevancy●Source authority●and more Media Impact Value® (MIV®)The Industry Standard Metric How Does MIV Work? Recognizedas the industry’s leading andstandardized metric,MIV allows brands toassigna monetary value to each post,interaction and articleto measure impact andtrulyquantifybrandandmarketingperformance, collaboration results and evencompetitor activity—no matter the channel. And the metric goes far beyond a brand’s ownchannels. In real time,MIV monitors mentionsand partnerships across print, media, socialmedia and even individual Voices globally(including China)—alerting brands to the mostappropriate ambassadors and amplifiers fortheir all-important content strategies. Today, the biggest names in Fashion, Lifestyleand Beautyrely on Media Impact Value tobuild impactful, considered strategies.Thesebrands continue todeliver groundbreakingresults year-on-year, season upon season. Media Impact Value® (MIV®)What Makes Our Analysis Unique? Changing ContentTrends: Adapting ourFashion Week ReportMethodology Inresponse to shifting industry contenttrends, we have updated our Fashion Weekreport methodology to better capture thetrueimpactofbrandperformance.Beginning this season, our Fashion Weekanalysesnolongerrequireexplicitmentionsof the host city in order forcontenttoqualifyasFashionWeek-related.Instead, if brands featuredare part of a host city’s official schedule, thecontentwill be included regardless ofwhether the city is referenced. This change reflects the reality that brands,attendeesand media increasingly usebroaderFashion Week language andalternative keywords rather than restrictingtheircontent to the host city.As theindustryevolves,sotoomustourmethodology–ensuringthat our FashionWeek report framework remains precise,relevant and aligned with current standards. It is important to note that this updateappliesstarting with this season,andtherefore past Fashion Week reports arenot directly comparable on a like-for-likebasis.Bycontinuouslyrefiningourmethodology, we reinforce our position astheindustry’s most standardized andauthoritative source for measuring brandperformanceand benchmarking impactacross Fashion Weeks globally. Media Impact Value® (MIV®)What Makes Our Analysis Unique? Our Fashion Week Analysis Specificities (See Methodology page for more details) Dates of Analysis Must contain aFashion Week keyword Data TrackedTwo days before;seven days after events Season Comparison “Like for like”E.g. Fall Winter 24vs. Fall Winter 23Spring Summer 25vs. Spring Summer 24 Monitored globally acrossonline & social media SS26 LondonFashion Week The Overall Landscapeof London Fashion Week Event Figures Avg MIV$3.1K Placements53.1K MIV®$163.8M Channels Voice Mix: Share of Value MIV Channel Mix: Share of Value MIV - Social Focus The Overall Landscapeof London Fashion Week Event Analysis & Attendance London Fashion Week was back in full swingthis season, capturing the city’s signature mixof creativity, risk-taking and raw talent. Filledwithbuzzworthy shows,milestone brandmoments and A-list front rows, this season’sevent came back bigger and more dynamicthan ever before. ManybrandsleverageFashionWeekopportunitiesbyorganizingoff-scheduleevents to align with the buzziest moment onthe fashion calendar. Despite not being part oftheofficial program,these strategicallyplannedgatherings aim to assert brandrelevance within industry conversations. Streamline Your Event Managementfor Memorable Events Create, share and measure unforgettable eventswith Launchmetrics Events, the first in-person,digitaland hybr