2025全球最佳品牌排行榜

This year, the total value of 2025’s BestGlobal Brands increased by $150 billion– and now stands at $3.6 trillion, a 4.4%increase from $3.4 trillion in 2024. WELCOME TOBEST GLOBALBRANDS 2025 Disruption is a defining force shapingglobal brands. Digitally enabled servicesand the rise of AI are establishing newwinners faster than ever. Apple, Microsoftand Amazon retain their positions as thethree topmost valuable brands – but ouranalysis also sees NVIDIA, Instagram,YouTube, Uber and Netflix power upthe ranking. Brands that are innovatingacross industries and entering newarenas, building cultural relevance, andinvesting in long-term brand strategy areoutperforming even the outperformers. SIGNIFICANTLYENHANCEDANALYTICALCAPABILITIES GONZALO BRUJÓGlobal CEO, Interbrand Last year, Best Global Brandsturned 25, making it the mostextensive longitudinal study onthe role that brand plays in drivingbusiness value and growth. As weachieved this historic milestone,our attention naturally turnedto the future – as we asked:What’s next? partnerships with Nasdaq, throughwhich we can now conduct the mostextensive financial analysis in thehistory of Best Global Brands.And our new quantitative researchpartnership with Paradigm Samplegets us closer to customer sentimentthan ever before. Through these partnerships andinvestments, along with continuedinvestment in our analytics teamsand capabilities, our 2025 reportand ranking becomes the mostextensive deep dive on brandvaluation we have ever conducted –comprising more than 150,000brand profiles and more than 200,000hours of expert analysis worldwide. Over the past 12 months, wehave made significant investmentsin Interbrand’s Brand Economicsand Brand Valuation practice areas. This year’s 2025 study leveragesa $300m investment in AItechnologies, through Omnicomand specifically Omni and OmniAI.Through our utilization of Omnicom’sproprietary Omni system, we’veachieved unparalleled access to realtime consumer data, complementingInterbrand’s existing valuationmodelling. We have also forgedand formalized exciting new EVOLVINGMARKETDYNAMICS GONZALO BRUJÓGlobal CEO, Interbrand Of course, it’s impossible to conducta global study without consideringglobal forces – and over the pastyear we’ve seen and experiencedthe headwinds of multiple shiftingdynamics. As business leaders,we are all experiencing protractedmoments of disruption – fromtechnological advancements in AI– which we discuss in depth in thisreport – to market volatilities andshifts in consumer sentiment acrossnational and international landscapes.This year’s ranking reflects how brandleaders are moving quickly to adaptto competitive challenges and shiftingmarket dynamics to position theirbrands for growth. understood and valued by investors.To acknowledge this shift in theoperating landscape – and buildingon our investments and enhancedcapabilities from this past year –Interbrand will extend our portfolioof national and regional brandrankings in 2026. This excitingenhancement will allow us to analyzeand report on more brand valuations,covering more companies and moremarkets than ever before. This year, we welcome 12 newentrants – the most significantchange since the inception of theranking, in 2000. We also observethe highest single increase in brandvaluation ever recorded – with thevaluation of NVIDIA increasing 116%,to reach 43.2 $B and advancing them+21 places up our prestigious ranking– to position #15. I wish to extend my sincerecongratulations to all brands featuredin this year’s ranking, especiallythose whose value has increasedand to those brands who are joiningor re-entering our historic ranking. It’s clear that the opportunitiesfor the brands that get it right areextraordinary. And that approachesand pathways to success are shifting.Over the past year we have also seenbrands focus more exclusively ontheir home markets – a rational,value-maximizing focus thatcan improve their Role of Brand.In moments of uncertainty, a strongcustomer focus can provide stability,allowing brands to better controltheir narrative, manage customerrelationships, and deliver consistentfinancial results that are more easily At Interbrand, we utilize our totalunderstanding of brand economicsto build unique growth strategiesfor our clients, balancing capabilitiesand investments across the totalmarketing landscape, to unlock moreconsistent, accurate and reliablegrowth, delivered in ways thatoutperform the competition.That’s incredibly exciting. These shifting realities have ledto a radical shift in the shapeand make up of our global ranking. THE RISE OF ARTIFICIALINTELLIGENCEDOESN’T NECESSARILYCREATE NEWCHALLENGES FORBRAND LEADERS intermediaries would have on howwe order products and engage withbrands overall. And three years ago,we were discussing themetaverse– and the potential value of digitalgoods and services over the physical. Change is nothing new. Technologyevolves at speed – and so too dothe tools and capabilities availabl