解码企业活力：如何掌握战略、技术、人才和文化以实现长期成功

How to Master Strategy,Technology, People, and Culturefor Long-Term Success Table of Contents Introduction Corporate Vitality Decoded: High Performance by Industry Technology and MediaFinancial ServicesManufacturingProfessional Business Services Ready, Set, Grow: Advice from the World’sFastest-Growing Companies 30 Introduction. InCorporate Vitality Decoded: Mastering Strategy, Technology, People, andCulture for Long-Term Success, we explore the key capabilities of some ofthe world’s fastest-growing companies across four highly vital industries:communications, technology, and media; financial services; manufacturing;and professional business services. You’ll find timely advice from leaders of theFortune Future 50 and other growing companies on how they are using Workdayto strengthen their competitive advantages in strategy, technology, people,and culture. We also explore their approach to AI and agentic AI as a meansto “grow without growing”—using AI agents and digital labor to unlockenterprise-level outcomes with leaner teams and fewer resources. The key capabilities and technologies that the world’s most vitalcompanies have mastered to drive long-term growth and deliveroutsize returns to stakeholders. Why do some companies relentlessly explore, innovate, reinvent, and thrivewhile their peers stagnate? And what if CEOs had a simple measure—akinto EBITDA or TSR—that captured the ability of both the company and itsindustry to grow profitably in the future? It was precisely these questions thatBoston Consulting Group (BCG) asked nearly 10 years ago, when it created theBCG Corporate Vitality Index (BCG CVI). This index—the result of a multiyearresearch effort—assesses long-term growth potential and powers the annualFortune Future 50™—a ranking of the world’s most vital companies. Among the current Fortune Future 50, 76% use Workday to help power theirfast growth and deliver outsize returns to stakeholders.1To explore thekey capabilities of the Fortune Future 50 and other fast growers in greaterdepth, Workday sponsored new research by BCG called“The Vitality Code:How Growth Leaders Master Strategy, Technology, People, & Culture.”Weunderstand the challenges and opportunities that come not only from growingrapidly but also from sustaining that growth over time. In 2018 and 2019, wewere ranked #1 on the Fortune Future 50, reflecting our 40%+ annual growthrate that decade. Today, as a member of the Fortune 500, we are focusedon growing revenues sustainably and becoming a $10 billion company. Ourcontinuous innovation helps businesses of all sizes grow revenues faster,including 54% of the Fortune 500.2 76% of the current Fortune Future 50use Workday Corporate vitalitydecoded: Highperformance by industry. The Vitality Code research showcases 24 companies considered to be highlyvital across one or more of the four key dimensions that make up the “code” ofcorporate vitality: strategy, technology, people, and culture. This eBook takes adeeper dive into this research and explores the strategies and technologies usedby vital high performers in four key industries: communications, technology,and media; financial services; manufacturing; and professional business services. Because technology is an essential ingredient in corporate vitality, it standsto reason that the communications, media, and technology (CMT) industry issetting the pace across all vitality scores. Yet according to BCG analysis, thereare highly vital firms in every sector of the global economy. For example, 85consumer goods firms, nearly 60 manufacturers, and 70 financial players globallyexceed the median vitality score of software and technology—an ambitiousbenchmark. Even in the least-vital sector of energy, which skews heavily towardoil and gas firms, there are 7 firms globally that meet this standard. Technology and media industry. For BCG, the CMT sector (referred to by Workday as technology and media) stands out with unmatchedvitality, driven by rapid innovation and the adoption of breakthrough technologies—first the internet,then mobile and cloud, and now agentic AI. Its economic influence extends far beyond software,transforming key industries such as retail, insurance, and banking. Key challenges. 2025 CMT industry outlook. 2. 3. The rise of decentralized platforms. Connectivity and geopolitics in telecom. AI-driven content and personalization. Gen AI is transforming media production,journalism, and entertainment. Companies will useAI to automate content creation, personalize userexperiences, and optimize engagement throughadvanced recommendation algorithms. Blockchain-based social media, independentstreaming services, and creator-driven platformswill gain traction as users demand greater controlover their data, content, monetization, andcensorship policies. Global competition over 5G, 6G, and semiconductorsupply chains will intensify. Governments andenterprises will navigate new restrictions, techalliances, and the push