2025年全球最具价值品牌500强报告

Global5002025 The annual report on the world's most valuable and strongest brands Apple is the2025 most valuablebrand in the world;TikTok, DraftKings,and FanDuel brandvalues are thehighest-growingsince 2020 +$574.5 billion:Apple’s brand value, up11%from 2024 +98%:NVIDIA’s brand value growth as the AI giantbreaks into the top 10 most valuable brands +Big brands outpace global economic growth:the world’s500most valuable brands grow10%in value to$9.5 trillionin 2025, far exceeding globaleconomic growth of3% Contents Foreword5David Haigh, Chairman & CEO, Brand Finance Global Market Overview6 Valuation Analysis9Most Valuable Brand:Apple14Fastest Growing Brand Value:e&15 Brand Strength Analysis16 Sustainability Analysis Brand Spotlights21ADNOC22Alexander Richmond Burnett, CCO, ADNOC DBSKaren Ngui, Managing Director and Head, DBS Foundationand DBS Group Strategic Marketing and Communications 28 InfosysSumit Virmani, CMO, Infosys StarbucksLaurence Newell, Managing Director, Brand Finance Americas stcFaisal Almalki, Brand Management GM, stc XFlorina Cormack-Loyd, Communications Director,North America, Brand Finance Canada 39 Insights Bridging the Gap Between Marketing and Finance:Making the Case for Brand InvestmentMike Rocha, Chief Commercial Officer, Brand Finance The Brand Value of Major American Online44Gambling Brands: A Transformational EraHenry Farr, Valuation Director, Brand Finance Brand Value Ranking (USDm)48 Methodology58 Our Services 64 © 2025 All rights reserved. Brand Finance Plc. AboutBrand Finance Bridging the gap betweenMarketing and Finance Brand Finance was set up in 1996 with theaim of 'bridging the gap between marketingandfinance'.Formorethan25years,wehave helped companies and organisationsof all types to connect their brands to thebottom line. Quantifying thefinancial value of brands We put thousands of the world’s biggestbrands to the test every year. Rankingbrands across all sectors and countries,we publish over 100 reports annually. Unique combinationof expertise The world'sleading brandvaluationconsultancy Our teams have experienceacross a wide range of disciplinesfrom marketing and market research,to brand strategy and visual identity,to tax and accounting. Priding ourselveson technical credibility Brand Finance, a chartered accountancyfirmregulatedbytheInstituteofCharteredAccountants in England and Wales, is thefirstbrandvaluationconsultancytojointheInternationalValuationStandardsCouncil.Our experts crafted standards (ISO 10668andISO20671)andourmethodology,certifiedbyAustrianStandards,isofficiallyapproved by the Marketing AccountabilityStandards Board. For business enquiries, please contact:enquiries@brandfinance.com For media enquiries, please contact:press@brandfinance.com +44 207 389 9400www.brandfinance.com Foreword The 19thedition of the Brand Finance Global 500 report emerges against the backdropof profound geopolitical, economic, and technological transformations reshaping theglobal market. In 2024, more voters than in any other year in history headed to the polls to vote in morethan 60 significant elections around the world. The resulting ripples are expected to shifthow markets and businesses operate – already, there are signals of political instability,threats to democracy, and a retreat from globalisation. The possible departure fromfree and open trade systems, marked by the risk of higher tariffs and protectionistpolicies, underscores the urgent need for brands to adapt and innovate in increasinglyfragmented markets. Markets in different regions face uneven growth trajectories, a divergence that highlightsthe urgency for brands to invest in strength by reassessing their strategies, fosteringagility, and navigating challenges with clarity and confidence. While both the U.S. andChina remain the countries with the most brands in the 500 most valuable for 2025, bothcountries post a slight decline in how many brands make the ranking. American brandsmake up 194 of the top 500, compared to 203 brands in 2024, and 67 of the Global 5002025 brands are Chinese, a slight decline from 72 last year. David HaighChairman & CEO,Brand Finance Artificial intelligence (AI) moving from niche innovation to mainstream utility representsanother pivotal moment for brands. Now that AI is integrated into companies andindividuals’ daily lives, it is transforming how businesses engage with customers,optimise operations, and measure success. It is critical for brand leaders to balanceunderstanding the implications of AI while harnessing its potential to remain competitive. Amid these broader trends, the enduring power of a strong brand remains a constant.Brand Finance research continues to find that a well-managed brand delivers measurablevalue, enabling organisations to differentiate themselves in competitive markets, attractloyal customers, and command price premiums. Moreover, strong brands are valuablebeyond attract