2025年人才趋势报告

Introduction. How are organizations recruiting and retainingthe best talent in 2025?Built In conducted acomprehensive survey of talent leaders, delvinginto their priorities and challenges as they preparefor a new year. And even as economic uncertainty looms in the U.S. and abroad,the forecast is still cautiously optimistic.Yes, talent leaders facemany challenges as they aim to effectively manage theirorganization’s time, budget and resources, but they are alsosuccessfullyactivating diverse, multi-channel recruitmentstrategiesthat are building employer brand and ensuring theyattract the right talent to fill their most critical roles. This shift from traditional recruitment methods encourages talentleaders to develop a strategy with a broader marketingperspective. Employer branding initiatives are proactive,driving thediscovery of the best candidates right where they are, often evenbefore they start a new job search.An approach that is essential totoday’s talent industry and securing the leading expertise yourorganization needs to drive overall business goals. The Built In 2025 Trend Survey results yielded additional insights onthe following trends: 1.Priorities shift as hiring recovers2.Economic uncertainty requires balanced global hiring3.Finding high-quality tech talent remains challenging4.Acquiring top talent demands multi-channel investment5.Investments in employer brand are on the rise Our report delves into each of these trends in more detail, providingtalent leaders with the guidance to successfully navigate theirrecruitment strategies in 2025. TABLE OFCONTENTS Survey overview Trend 1:Priorities shift as hiring recovers Trend 2:Economic uncertainty requires abalanced approach to global hiring Trend 3:Finding high-quality tech talentremains challenging Trend 4:Acquiring top talent demandsmulti-channel investment Trend 5:Investments in employer brand are onthe rise to support recruitment and retention Recommendations and resources Survey overview. The Built In 2025 Trend Survey was conducted in January andFebruary of 2025, targeting talent recruitment and human resourceprofessionals. The quantitative survey was designed with 27 questions covering 2025recruitment strategies, priorities and challenges, budget, technology,and demographic information. There were 364 total respondents. Trend 1 Priorities shift ashiring recovers. After a period of volatility following the 2020-2021 COVID-19pandemic, where high-volume hiring sprees precipitatedmassive cuts, 2024 was a year of increasing stability andmodest growth, largely driven by the tech industry. Priorities shift as hiring recovers. Hiring will continue to recover in 2025, with 49.4% of surveyparticipants projecting an increase in hiring for the year comparedto 2024, while 33.9% expect hiring needs to remain the same yearover year. In the tech sector, unemployment rates decreased to 2%, while the“Magnificent Seven” (Alphabet, Amazon, Apple, Meta, Microsoft,Nvidia, and Tesla) experienced 63% average gains over the year,accounting for more than half of the gains on the S&P 500. This growth is expected to carry into 2025, driven by emergingtechnologies like AI, Machine Learning, and Natural LanguageProcessing, which are addressed in the 2025 Trend Survey andReport. Overall an optimistic forecast, with AI perceived asa stabilizing force, generating high-quality hiresboth in and outside the tech industry. How do you predict your hiring needs will change from 2024 to 2025? Amidst the continued recovery of the job market, new priorities areemerging. U.S.-Based Hiring, Hiring Tech Talent, and Employee Retention wereconsistently ranked as the most important recruiting strategies for surveyrespondents, with AI and Technology Integration ranked higher for largerenterprise corporations looking to streamline recruiting, application, andhiring processes. Top recruitment prioritiesBy percentage of top 3 rankings AI technology integration -33.9% TREND 1, continued With the growth of the tech industry driving the U.S. market, it’snot surprising that talent professionals continue to find themselvesrecruiting for skilled tech expertise.Companies are hiring fewergeneralists but aggressively seeking high-skilled, specializedengineers in AI, cloud infrastructure, and cybersecurity. Similarly, as organizations face more and more challenges inrecruitment, including budget constraints, a renewed focus onemployee retention is crucial for an efficient and effective strategy. It is estimated that voluntary turnovercosts U.S. companies a whopping $1Trillion annually, making this a clearpriority for talent leadership. Trend 2 Economic uncertaintyrequires a balancedapproach to global hiring. While US-based hiring is a top priority, the majority ofNorth American survey respondents also have aninternational hiring strategy. Economic uncertainty requires abalanced global hiring. Of respondents will hire outside ofthe U.S. in 2025. The Built In team