新世界，新规则：不确定性时代的网络安全 2026年全球数字信任洞察：高管行动手册与研究结果

2026 Global Digital TrustInsights: C-suite playbookand findings Cybersecurity is entering uncharted waters. A rapidly shiftingworld order and threat environment — powered by recent,exponential leaps in technology — is putting cyber strategiesto the test. 60% are increasing cyber riskinvestment in response togeopolitical volatility Organisations are confronting the new reality of a post-globalisation era, one that’smarked by fractured alliances, weakened global institutions, tariff shocks anddisrupted supply chains. We’re witnessing unprecedented technology advances thatare expanding the attack surface and introducing novel cyber threats, many of themstate-sponsored. Only6%have fully implemented alldata risk measures surveyed All this uncertainty is forcing executives to reassess their capabilities, talent andtechnology. More fundamentally, it’s forcing them to revisit their cyber strategy,including where they operate and whom they do business with. PwC’s 2026 Global Digital Trust Insights survey of 3,887 business and tech executivesacross 72 countries reveals how leaders are handling this era of uncertainty, wherethey’re falling short and what they might do differently to better meet the challenge.Among the key findings: Top 2challenges to implementingAI for cyber defence areknowledge and skills gaps •Geopolitical risk is shaping strategy:60% of business and tech leaders rankcyber risk investment in their top three strategic priorities in response to ongoinggeopolitical uncertainty. •Resilience is a work in progress:Given the current geopolitical landscape,roughly half say their organisation is at best only ‘somewhat capable’ ofwithstanding cyber attacks targeting specific vulnerabilities. Only 6% feelconfident across all vulnerabilities surveyed. •Waiting for trouble:Only 24% of organisations are spending significantly moreon proactive measures (e.g., monitoring, assessments, testing, controls) thanreactive measures (incident response, fines, recovery). That’s the ideal spendratio. Most companies (67%) are spending roughly equal amounts on bothcategories, which can be more costly and risky. •AI agents for cyber defence:Agentic AI ranks among the top AI securitycapabilities organisations are prioritising over the next 12 months. They planto deploy these agents for cloud security, data protection and cyber defenceand operations, among other priority areas. •The quantum clock is ticking:Although quantum computing ranks amongthe top five threats organisations are least prepared to address, fewer than 10%prioritise it in budgets and only 3% have implemented all leading quantum-resistant measures surveyed. •Rethinking the cyber talent crisis:Skills shortages remain one of the biggestbarriers to cyber progress. Over half (53%) are prioritising AI and machinelearning tools to help close capability gaps, and specialised managed servicesare becoming strategic accelerators to provide expertise and scale. Meeting the moment will require renewed urgency, creativity and differentapproaches — not a business-as-usual mindset. Our C-suite playbook translatesthis year’s findings into practical steps, helping key stakeholders strengthen theirfoundational security practices and implement future-ready measures calibratedto the evolving world we’re in. Table of contents 01 Risk and threat landscape:Geopolitics are reshaping cyber vulnerabilities05 02 Cyber strategy and operations:Where investment meets impact09 03 AI in cybersecurity:From promise to priority 13 04 Quantum computing readiness:Preparing for next-level threats17 05 Cyber talent and skills:Managed services move to the front line21 06 C-suite playbook:From uncertainty to action — What leaders can do now25 01 Risk and threat landscape Geopoliticsare reshapingcybervulnerabilities 60% are ‘very capable’ of withstandingcyber attacks across allvulnerabilities surveyed giventhe geopolitical landscape cyber threats organisations areleast prepared to address: cloudand connected product attacks are increasing cyber risk investmentin response to geopolitical volatility Today’s cyber risks are shaped as much by geopolitics as by disruptive technologies.Upended alliances, trade disputes, weakened international institutions and otherdestabilising trends in this new era of strategic competition are reshaping the threatenvironment, as well as traditional methods of doing business. Responding to this geopolitical climate, 60% of business and tech leaders are makingcyber risk investment one of their top three strategic priorities for the year ahead.They’re also prioritising changes in critical infrastructure location (41%), trade andoperating policies (39%) and cyber insurance policies (39%). With disruption nowthe norm, cyber is a critical lever for resilience. (% that ranked in their top 3 areas) Feeling secure vs being secure Given the current geopolitical landscape, confidence in cyber readiness is split.While about half of respondents sa