使用代理AI重新映射旅行（英）2025

Table of Contents 4611152025134562IntroductionAI’s growing but not fully realized role in travelAgentic: The next chapter in AI’s evolutionThe agentic-AI-powered future of customer experience in travelHow agentic AI can improve travel’s internal workflowsLaunching and accelerating agentic AI adoption About Skift About McKinsey & Company McKinsey is a global management consulting firmcommitted to helping organizations accelerate sus-tainable and inclusive growth. We work with clientsacross the private, public, and social sectors to solvecomplex problems and create positive change for alltheir stakeholders. We combine bold strategies andtransformative technologies to help organizationsinnovate more sustainably, achieve lasting gains inperformance, and build workforces that will thrive forthis generation and the next. Skift is the largest industry intelligence platform pro-viding media, insights, and marketing to key sectorsof travel. Skift deciphers and defines trends for globalCEOs and CMOs across the travel industry througha combination of news, research, conferences, andmarketing services. The work is independent, reflects the views of the authors, and has not been commissioned by any business, government, or other institution. Acknowledgements The report draws on joint research carried out between McKinsey& Company and Skift Research, including executive interviewsacross the travel and technology sectors. The authors wish to thank a number of travel and technologyexecutives who generously shared their perspectives, includingMarilyn Markham (Vice President of AI & Automation Strategy,American Express Global Business Travel); Naveen Manga (CTO,Marriott); Rodrigo Acuna Agost (Head of Research & AI, Ama-deus); Matthias Keller (CPO, Kayak); Atyab Bhatti (CEO andCofounder, SkyLink); Kurien Jacob (Partner and Managing Direc-tor, Highgate Technology Ventures); Gilad Berenstein (Founder,Brook Bay Capital, LLC); Cara Whitehill (Vice President, Thayer);Drew Pinto (Executive Vice President, Marriott); Parveen Chan-der Kumar (CEO, IHCL); Alex McGowan (Chief operations andservice delivery officer, Cathay Pacific); Breno Helfstein Moura(Head of hospitality, Palantir); David Neeleman (CEO, Breeze);Shilpa Ranganathan (CPO, Expedia); and Rob Ransom (CSO,Booking Holdings). The report team also benefited from the support of McKinseycolleagues Sal Arora, Justin J. Zhang, Joseph Im, Kevin Major,William Hawley, Ankit Mital, Ankur Puri, Kaitlin Noe, Darren Rivas,Sarah Sahel, Kamila Cieslak, Alessandra Powell, and Nadya Sne-zhkova, all of whom played an instrumental role in creating thisreport. The authors would additionally like to thank Skift’s TaylorSlattery and McKinsey’s Seth Stevenson for editorial, externalrelations, and communications support. Introduction Agentic AI could upend the travel industry. Travel andhospitality organizations should explore how agenticcan help catalyze AI’s transformative potential. The travel industryhas been no stranger to tech upheaval.Tectonic shifts over the past several decades have changedthe ways that we plan, book, and experience our journeys—while also disrupting the companies that help bring thosejourneys to life. gen AI’s significance for most corporations remains unde-termined: McKinsey research indicates that 78 percent ofcompanies report using gen AI, yet more than 80 percent ofcompanies have seen no material contribution to earningsfrom their gen AI initiatives. This suggests that there continuesto be great enthusiasm about what the technology can doand great uncertainty about how best to extract value from it. While some tech innovations create clear and capturableopportunities for travel industry growth, others offer tanta-lizing potential that bumps up against real-world challenges.With the arrival of each successive tech trend, industry stake-holders are forced to ask some questions: Will this flashyinvention bring delight to travelers and deliver ROI to travelcompanies? Or will it burn time, money, and effort whilegenerating little in the way of concrete results? Agentic AI is the buzziest new tech tool on the scene, and itoffers thrilling capabilities. While gen AI mostly functions asan adviser by providing well-informed counsel, agentic AIcan function more as a direct report by accomplishing tasks.It has the agency to make decisions and then autonomouslyact on them. It can identify problems, find fixes, and applysolutions all on its own. It’s smart and tireless, a self-starterand go-getter, requiring only limited human oversight. Per-haps most important: Agentic AI can serve as an interface thatcould help companies harness the full power of AI. Consider gen AI, a heralded technology that has garneredconsiderable attention from investors, executives, and board-rooms. Within two months of ChatGPT ushering gen AI intothe public consciousness in 2022, the software had alreadyattracted more than 100 million users. But a few years later, Agentic systems could ho