从梦想家到行动者：印度全球旅行一代2025年旅行未来报告

From Dreamers to Doers:India’s Global Travel Generation TABLE OF CONTENTS Key Findings 1 | Indian Travel is emotionally driven showsa stronger affinity for cultural depth and Rather than aiming for accomplishment or sightseeingalone,Indian Travellers are searching for emotional Across all generations, the top reasons for Travellinginternationallyare fun and adventure(48%)andexperiencing new cultures (47%). GenZ leads in their 2 | GenZ is moving from dreaming Unlikepreviousgenerationsthatmighthavebookmarked destinations for the future, GenZ is activelyturningTravel dreams into reality.While the U.S.,Switzerland,andAustraliaremaintopdream EXECUTIVE SUMMARY They also prefer solo and friend-group Travel, book onlineindependently, and are heavily influenced by authenticdigital content, marking them as the most action-oriented Indian Travellers are no longer content with wishlists.Today, they are acting on long-held Travel aspirations,transforming dream destinations into real itineraries. Anew era of Travel is unfolding, driven largely by Gen Z, anadventurous, values-driven generation that is redefiningglobaltourism as we know it.With a keen eye forauthenticity, sustainability, and immersive experiences, cultural curiosity, and luxury aspirations are convergingto define India’s evolving outbound Travel market. India is on the cusp of becoming a global powerhouse inoutbound tourism, and GenZ is its most decisive voice.Thisgenerationisnotonlyaspirationalbutaction-oriented, redefining what dream Travel means.They are driven by experiences over possessions and are 3 | Visual storytelling and YouTube YouTubeis the most inspiring Travel platform(58%among GenZ), with long-form vlogs leading in contentinfluence across age groups (53%). Indian Travellers seekemotionallyresonant and visually rich content that TheimplicationsforglobalTravelbrandsanddestinations are profound. Understanding this cohort’smotivations, content preferences, and emotional needsis essential to capture their attention and their bookings. TheFuture of Travel report,by FINN Partners incollaboration withGSIQ TourismInsights, captures theopinions of 2,000 Indian international leisure Travellersaged 18 and above. The survey provides insight into Influencer content, immersive stories, and real-life vlogssignificantly shape destination choices. The takeaway 4 | Luxury is the new priority Travellers are not just willing but eager to invest inboutiquestays,wellness experiences,and exclusivememory-making opportunities. Offering even “a little Luxuryis no longer a status symbol,it is a priorityexperience. A staggering 81% prefer luxury Travel over alavish wedding, and 74% would choose it over designergoods. Across all generations, upgrading hotels takes GENERATIONWANDERLUST; While GenZ, Millennials, and GenX display varied preferences, they are united by a few constants such as a love forself-directed, emotionally fulfilling Travel, deep research before trips, and a preference for online self-booking. Indian Travellers are no longer just saving screenshotsor dreaming from afar. What was once a pattern shapedby milestones such as honeymoons, anniversaries, oronce-in-a-lifetimeholidays has now become a bold,experience-firstmovement.They are planning with approachmaybemoremeasured, Thisreport lays bare an essential truth that India’soutbound Travel movement is a generation-spanningphenomenon.It is not bound by age,income,oroccasion, but is driven by emotion, insight, aspiration,and action. The opportunity ahead of us is to market toIndian Travellers to truly connect with them, understand One of the most fascinating changes is the rise of short,high-impactgetaways.These are trips packed withpurpose, crafted for Travellers who want to feel restored,reconnected, and inspired in just a few days. These This shift toward emotion-first Travel strategy requiresbrands to think differently. They can no longer marketwithuniversal campaigns or surface-level benefits.Instead, they must craft stories that resonate acrossgenerations, reflecting their emotional drivers, values, Equally transformative is the redefinition of luxury. Onceassociated with status, formality, and opulence, luxurytodayis understood through the lens of self-care,aspiration, and meaningful indulgence. Across generations, This report paints a picture of a confident, curious, and digitally inspired Indian Traveller. It reveals anoutbound Travel market defined by emotion, driven by discovery, and led by a generation unwilling to wait What is especially compelling is how intergenerationalthis evolution has become. While GenZ may be leadingthe charge, driven by spontaneous discovery, emotionalstorytelling, and a desire to live in the moment, they are Theopportunity is enormous for the Travel brands,creators, tourism boards, and platforms, but so is theresponsibility. This report offers a roadmap for craftingmore human, more resonant, and more impactful Travel This report stands