新能源乘用车第36周销量报告：渗透率首次突破60%

渗透率首次突破60% 徐瑜新能源汽车行业高级分析师从业资格号：F03107629投资咨询号：Z0022033Email：yu.xu@orientfutures.com 2025年9月11日 ★周度乘用车市场概述 2025年第36周（9月1日至9月7日），乘用车单周零售36.3万辆，同比下降8.5%，今年以来零售1,472.8万辆，同比增长6.0%。新能源乘用车单周零售22.0万辆，同比下降0.5%，今年以来零售764.5万辆，同比增长23.4%。 上周为月末，本周销量环比呈自然下落。 去年8月以来，消费品以旧换新补贴加码，除报废更新补贴上调外，补贴范围也从报废更新升级为报废更新+置换更新，受此高基数扰动，以及今年部分补贴终止等原因，近期同比增速放缓。 新能源渗透率方面，单周渗透率达到60.6%，是该口径下首次突破60%水位线，年累计渗透率为51.9%，呈缓慢上升趋势。 ★重点新能源车企销量分析 车企层面，各车企新能源乘用车周销量如下：比亚迪5.6万辆，吉利汽车2.7万辆，上汽通用五菱1.5万辆，特斯拉（中国）1.4万辆，长安汽车1.0万辆，奇瑞汽车0.9万辆，鸿蒙智行0.9万辆。新势力车企中，零跑1.1万辆，问界0.7万辆，蔚来、小米、理想0.6万辆。 增速放缓在车企层面的数据呈现更为明显。 本周是加长款ModelYL有销量数据的第一周，特斯拉呈现较好环比增速。 新势力中，小鹏、蔚来、零跑、小米、岚图等维持较好同比增速，其中蔚来旗下新车乐道L90上市带动连续多周销量表现回暖。 ★风险提示 政策风险；新能源汽车产销不及预期；行业竞争加剧。 目录 1.乘用车市场周度概述.............................................................................................................................................................52.重点新能源车企销量分析.....................................................................................................................................................72.1比亚迪.................................................................................................................................................................................82.2吉利汽车.............................................................................................................................................................................92.3上汽通用五菱...................................................................................................................................................................102.4长安汽车...........................................................................................................................................................................112.5奇瑞汽车...........................................................................................................................................................................122.6特斯拉...............................................................................................................................................................................132.7鸿蒙智行...........................................................................................................................................................................142.8造车新势力.......................................................................................................................................................................153.风险提示...............................................................................................................................................................................17 图表目录 图表1：乘用车周度零售量..........................................................................................................................................................................5图表2：乘用车零售量累计同比..................................................................................................................................................................5图表3：新能源乘用车周度零售量..............................................................................................................................................................5图表4：新能源乘用车零售量累计同比......................................................................................................................................................5图表5：新能源渗透率..................................................................................................................................................................................6图表6：年累计新能源渗透率......................................................................................................................................................................6图表7：乘用车各动力方式占比..................................................................................................................................................................6图表8：新能源乘用车各动力方式占比......................................................................................................................................................6图表9：乘用车各生产属性占比..................................................................................................................................................................7图表10：新能源乘用车各生产属性占比....................................................................................................................................................7图表11：比亚迪周度销量............................................................................................................................................................................8图表12：腾势、方程豹、仰望周度销量....................................................................................................................................................8图表13：吉利汽车周度销量........................................................................................................................................................................9图表14：吉利汽车周度销量（分品牌）...........................