百望股份2024年度报告

2024 目 錄 2公司資料4主席致辭7業績摘要8里程碑事件10管理層討論與分析26董事及高級管理層34董事會報告55監事會報告59企業管治報告78環境、社會及管治報告106釋義110獨立核數師報告116財務報表及財務報表附註 執行董事 非執行董事 H 183171712–1716 獨立非執行董事 8835 1812628 141 8111415 27 8111415 15434301-10 33191901 www.baiwang.com 251BAIWANG CO6657 AI2.0""2024"AI" . "+AI" 1.2,0512,66429.9%2,3902,84018.8%4,7308,57081.2%2039533606000 2.20241.611.7%19.9%24.1%75.1%20242.3202310.5% 3.AI8.54.2202410.9AI .Data Intelligence "+"Data Intelligence 1.21499.97% 2.18 3.147100+30++MCP140 . CaaSDaaS 1.202411 2. 90ERP""""–(Value Creation)(Value Exchange)(Value Revolution) "" 2025331 (1) SaaSAI2024Data IntelligenceAIAI 2024 2024 數字精準營銷服務 20242023210.22024145.830.7%2023193.42024142.626.3% 風險管理服務 2023142.22024158.911.7%202475.1%202319.9%202424.1% 202317.5202423.132.0%20232.620243.638.5% 2025Data IntelligenceAI DeepSeekAI 1.實現數電發票滲透率和客單價雙提升： ++AIAI • •SaaS(SRM) •AIAI 2.實現金融業務客單價提升並構建多元化營收策略 AI 1.財稅數智化場景的智能體構建 AI •200+API30,000 •AI183000+9 2.金融數智化場景的智能體構建 AI •AI • 202411 收益 20241231659.220231231713.0 •20231231219.54.8%20241231208.9(i)(ii) •20231231352.413.5%20241231304.72024 •20231231138.15.0%20241231145.02024 •202412310.6 銷售成本 20231231431.08.2%20241231395.8 •2024123199.82023123199.5 •227.819.2%184.1 •20231231101.09.7%110.82024 •1.0 毛利及毛利率 20231231282.06.6%20241231263.42024123140.0%2023123139.6% 其他收入 202412 315.4202312 314.0 預期信貸虧損模型項下減值虧損（扣除撥回） 202312315.8202412 318.2 其他虧損 202412 316.8202312 311.4 研發開支 2023188.04.3%2024179.9202418.1202330.42024161.82023157.64.2202410.9AI 行政開支 20231231169.145.7%2024123191.8 分銷及銷售開支 20231231202.821.0%20241231160.2 以股份為基礎的付款開支 20231231191.171.8%2024123154.020232024 財務收入 202312316.964.4%202412312.4 財務成本 202412 310.4202312 311.0 按公平值計量且其變動計入損益的金融資產及負債的公平值變動 20241231294.82023123155.92024202479 應佔聯營公司及合營企業業績 202412315.3202312314.02024 所得稅開支 202312 310.1202412 310.5 年內虧損 20241231501.320231231359.32024202479 年內經調整虧損淨額（非國際財務報告準則計量） 20241231116.02023123183.4202441.3202474.783.410.5%202410.9AI 流動資金及營運資金來源 20241231 20231231958.320241231945.5 現金及現金等價物 20231231335.020241231443.9 20231231268.220241231277.99.7 202412 31721.8 外匯風險管理 202412312.9 利率風險 20241231 價格風險 信貸風險 180 資本支出 202412 317.7202312 316.1 資本承擔 20242023123171.713.9 債項 2024123120241231100.020241231202412 313.0202312312,228.6 或然負債 20241231 有關重大投資及資本資產的未來計劃 20241231 重大收購及出售以及重大投資 20241231 資產抵押 20241231 主要財務指標 (1)(2)(3)(4)(5)100%(6)365(7)365 執行董事 5020155 232012720143300324201272000420125 201062018720231 20104201942018225 41202411 20201610202472013820169MicrosoftCorporationMSFT2010820135Electronic Arts Inc.EAElectronic Arts Computer Software Co., Ltd. 20066201920202023 432015720164202210 1020144201572012720143 20091020126Invensys NetherlandSchneider Electronics 20056 4020181120215202210 12200992018101398601398 2007720097 非執行董事 5420188 20103201252008120106Royal Dutch Shell PlcRDS.A1997520081 BP plcBPBPEBP 1993620071 54201911 2008120024 20199202130027531996121998122611601211 1995720119 獨立非執行董事 5020215 2018110005932013 200072022620081220076 5220215 17200772004720077WTO 20214300034 2004720077 5620215 2619957 1992719956 200911200712 49202112 202419245320201120219Zhangmen Education Inc.ZME2019820207Meten Edtechx Education Group Ltd.METX2014112019860161519991020128 1999112003120194 4720155201512 201142014420089201092000920059 19996 492018620228 2000220185 20061 3520215 20157 2012720146 40A1320121201362013620158TMT2015820182201862020420204202352023520246 20087201012(University of Warwick)20169 20241231 201554SaaSH2024796657 1202412317 (i)5.8%202312.2%24.1%202333.7% (ii)12.1%202315.1%27.8%202335.4% 202412315% 20 34 2024123110%50%20241231 622D6 2024111520241017 202411 15202410 283.09D3.09 20247913.51(2)(a)(e)(g) 14A.2314A.7114A14A 20241135.038.28% (i)3035.038.2(ii)(iii)100.0 1214A 20241117 阿里雲服務框架協議 2024620261231 2024123119.82024123116.7 14A.13(1) 淘寶協同框架協議 20246 20261231 20% 202412315.6202412311.6 14A.13(1) 獨立非執行董事及核數師對持續關連交易進行的年度審核 14A.55 (i) (ii) (iii) 14A.563000740 (i) (ii) (iii) 1819 20241231934202312311,020 2024 2024ESG C2 1 202412311811,170.405.01(2) 20241231XV(a)XV78(b)352(c) (1)LS (2)20241231225,906,75490,842,048H135,064,706 (3)20241231 (4)(i)(ii)43.16% 20241231XVXV78352 20241231XV23336 (1)-(3) (4)(i)(ii)43.16% (5)BABA9988 (6)300324 (7)656 (8) (9)20246 26260.0100QDII 20241231XV23336 2024123118 20241231 34 20241231 H228.9 20291231 2025627(www.hkexnews.hk)(www.baiwang.com) 20241231 20256242025627 20256234:30H183171712–1716 8.08(1)(a)25%28.32%20241231 20241231 20241231 20241231 20241231 202412315.1 202412318.10 202412315977 20248 2350.0202482024820231172024625350.050.0202482314.225%25%14 2024101850.020241020241020231172024823400.050.02024101814.225%25%14 20241231100.0202482320241018 2025130.07.1942%19.420252 2025331 2024 I. II. III. 202412312024630 IV. 20241231 V. (I)監事會對本公司依法運作情況的獨立意見 2024 (II)監