最具价值和最强大的服装品牌50强的2025年度报告（英）2025

Apparel50 AboutBrand Finance Bridging the gap between Brand Finance was set up in 1996 with theaim of 'bridging the gap between marketingand finance'. For more than 25 years, we Quantifying the We put thousands of the world’s biggestbrands to the test every year. Rankingbrands across all sectors and countries, Unique combination The world'sleading brandvaluation Our teams have experienceacross a wide range of disciplinesfrom marketing and market research, Priding ourselves Brand Finance, a chartered accountancyfirm regulated by the Institute of CharteredAccountants in England and Wales, is thefirst brand valuation consultancy to join theInternational Valuation Standards Council. For business enquiries, please contact:enquiries@brandfinance.com For media enquiries, please contact:press@brandfinance.com +44 207 389 9400www.brandfinance.com Contents ForewordDavid Haigh, Chairman & CEO, Brand Finance Sector Overview Valuation Analysis Most Valuable Apparel Brands 2025Most Valuable Brand:ChanelFastest Growing Brand Value:Reebok Brand Strength Analysis Brand Guardianship Index Sustainability Analysis19 Insights21Fit check: Apparel brands compete as22fiercely as athletes for Olympic dominanceAnnie Brown, Valuation Director, Brand FinanceLuxury and premium sponsorship in sport:26Reaching the wealthy to drive revenueHenry Farr, Valuation Director, Brand FinanceAnnabella Garnham, Senior Analyst, Brand Finance Brand Value Ranking (USDm) Methodology29 Our Services Luxury drivesdouble-digitgrowth among +$37.9 billion: Chanel overtakes Louis Vuittonto become the world’s most valuable apparel brand ++79%: Reebok emerges as fastest-growing apparelbrand globally in 2025 +AAA+: Seven apparel brands earn elite brand strengthratings in 2025, led by Nike, Levi’s, and Dior +Sports sponsorships drive uptick in recognitionand preference for luxury apparel brands Foreword The global business landscape is constantly evolving, shaped by economic shifts,technological advancements, and changing customer expectations. In this dynamicenvironment, strong brands continue to stand as key drivers of business success, The enduring importance of brand strength is supported by Brand Finance’sextensive research. A well-managed brand delivers measurable value beyondcustomer attraction and retention – it enhances talent acquisition, investor David HaighChairman & CEO,Brand Finance Brand Finance has deepened its investment in understanding customerperceptions like never before. This year, the Brand Strength Index has evolvedto include metrics based on familiarity and perceptions of both functional credibilityand emotional appeal versus competitors. This updated model is designed to bepredictive of growth, capturing the drivers of value such as increased demand, higher A persistent challenge is the assumption that Chief Financial Officers(CFOs) are opposed to investing in brands, but we believe this is a misconception.Ambitious CFOs understand that a strong brand supports business success but manyare reluctant to allocate resources toward long-term brand-building without datasupporting this approach, often resulting in a prioritisation of short-term performance Whether you are aiming to strengthen your brand or quantify its contributionto your business’s success, the Brand Finance team is here to support you withbrand valuations that align marketing and finance to accelerate growth. We invite SectorOverview SectorOverview The total brand value of the world’s top 50most valuable apparel brands has risen toUSD366.1 billion in 2025. This marks a 5% increasefrom USD348.8 billion in 2024. The U.S. contributesthe highest number of brands in the ranking at12 brands, but France’s nine brands surpass them alternatives to premium-priced products, andincreased consumer interest in second-hand Thelatest tariffs introduced by U.S. PresidentDonaldTrump are set to impact the apparel sectorwith many of the fashion industry’s key manufacturingregions affected, particularly in Asia. Major brands suchasPrada,Zara, andNike, which rely on outsourced France’s Ministry of Economy and Finance citestourism as a key driver of the nation’s luxury goodsmarket. As one of Europe’s most visited destinations,France attracts a substantial number of internationalvisitors, with the number of visitors further catalysed To both build and protect their brand value, andmaintain consumer trust, brands must aim to adaptto a market increasingly focused on perceived value.Brands that do not compromise on pricing shouldinstead justify their premium through continuedinnovation, authenticity, and heritage legacies to gainand maintain price premium acceptance. Brand Finance research also reveals a notable trend in the Despite the slight overall increase in brand valueamong the top 50, the apparel sector experienced asluggish year in 2024,a trend analysts expect to persistthrough the rest of 2025.This slowdown is largelyattributed to heightened price