2025年零售和消费品行业AI现状趋势调查报告

AI in Retail: Strategic Insights for Industry Leaders The retail and consumer packaged goods (CPG) industries are undergoing aprofound transformation, powered by advancements in artificial intelligence.Building on last year’s momentum, businesses are discovering AI’s potential tounlock significant value, with opportunities to dramatically reduce costs and drivegrowth. From elevating the in-store experience to boosting employee productivityand streamlining operations, AI is becoming a cornerstone of core retail operations.For executives, embracing this technology is no longer optional—it’s essential fornavigating the complexities of a rapidly evolving marketplace and maintaining acompetitive edge. To gain deeper insights into the current state of AI in retail, a survey was conductedfrom September to November 2024, gathering hundreds of responses fromprofessionals across the industry. The goal was to assess how the industry isadopting AI technologies, identify the opportunities and challenges faced byadopters, and quantify how AI is maturing into business operations. The survey discovered that: 9out of10companiesare using AI The adoption of AI Generative AIhas found a footholdin the industry,especially forcreating marketingand advertisingcontent andcustomer analytics. in the industry hasbecome widespread,with nine out of tencompanies sayingthey’re actively usingor assessing AI intheir operations. Bloomreach personalizes the ecommerce experience byunifying real-time customer and product data, helpingbusinesses understand customer needs. 59%reported increasedchallenges 51%are using AI intheir operations Over half of the respondents are using AIfor more than six use cases, which spannearly all aspects of operations, fromcontent creation to demand forecastingto personalization. AI in the supply chainis gaining prominence,but 59 percent of executives and supply chainprofessionals reported increased challengesover the past year. This has led to a focus onenhancing operational performance andmeeting customer expectations. This year’s survey revealed that the retail industry (inclusive of CPG) has embracedAI, with usage and investment increasing across nearly all lines of business.Challenges persist, with companies still searching for AI experts and talent, aswell as explainable AI tools. Overall investment remains modest, but 97 percentof survey participants project AI investment to grow in the next year as use casesmature and companies realize the impact AI is making on their business. In this survey report, we take an in-depth look into how AI has been adopted byretail and CPG and explore how AI has impacted industry-specific challenges, suchas supply chain management. Table of Contents Part 1: AI Impact and Investment4Key Insights of AI Adoption, Investment, and ImpactAI Continues to Drive Revenue and Reduce Costs Part 2: Generative AI in Retail6 Key Insights on Generative AI in RetailRetailers Get on Board With Generative AIMarketing, Analytics, and Advertising DriveGenerative AI in RetailInvestment in Generative AI to Increase Next YearRetail’s Concerns for Generative AI 11 Part 3: Overall Trends for AI in Retail Key Trends for 2025AI Investments Are Spread Across the Retail LandscapeThe Impact and Return on Investment of AI in RetailChallenges of AI for Retailers 19 Part 4: AI in the Supply Chain Key Insights on AI in the Supply ChainHow Retailers Are Using AI to Improve SupplyChain OperationsInvestment in AI for the Supply Chain to Increase Next YearImpact of AI on Supply Chain Operations Part 5: Looking Forward 24 Part 1: AI Impact and Investment Retailers and CPG companies are seeing significant benefits from AI. Companiesare integrating AI into digital retail, the supply chain, physical store managementand operations, and the back office to drive revenue and reduce costs. Key Insights of AI Adoption, Investment, and Impact About nine out of everyten respondents saidthat they’re eitheractively using AI in theiroperations or assessingAI projects via trials,pilots, and evaluations. 9out of10are adopting orassessing AI 20%AI helped increaserevenue more than Four out of five respondents said that AI hadincreased annual revenue, and a quarter saidthat AI helped increase revenue by more than20 percent. 20%AI helpedreduce costs by 97%increased spendingon AI Ninety-four percent of respondents said thatAI has helped reduce annual operational costs,and more than a quarter indicated that itreduced costs by more than 20 percent. 97 percent of respondentssaid that spending on AI would increase in the nextfiscal year, with 52 percent planning on raising AIbudgets by at least 10 percent. AI Continues to Drive Revenue and Reduce Costs In 2024,89 percent of respondents said that they’re either assessing oractively using AI in their operations, up from 82 percent in 2023. A little lessthan half—47 percent—of companies are in the assessment phase, up from36 percent from the previous yea