人工智能赋能商业：亚太地区AI平台应用趋势

Meta2025 Artificial intelligence represents a significant opportunity for economies across APAC. AI across digital platforms is an importantenabler of the technology’s benefits with automation potential across functions including business messaging, content generationand personalization. For small and medium businesses, who are high users of digital platforms, AI integration offers an opportunityto help level the playing field, reach new customers and spur growth. Benefits of AI-enabled digital platforms Potential Impact of AI Executive summary Artificial intelligence (AI) – technology that enables computers and machines to simulate humanlearning and problem solving - is a significant opportunity that is revolutionizing the moderneconomy.Investment is booming with AI spend across Asia Pacific (APAC) expected toincrease almost five-fold from the launch of consumer generative AI (Gen AI) models in2022 to 2030.The pace of investment puts AI on track to have one of the fastest deploymentrates of any new technology. •Increase business productivitythrough applications, such as click-to-messageadvertisements and chat bot automation, that allow SMEs to respond to customers in real-time with personalized content. •Improve business messaging effectivenessthrough AI tools that streamline customercommunication and enable SMEs to connect more effectively with potential consumers innew domestic and overseas markets. Small and medium enterprises (SMEs) stand to gain from AI through its integration into newand existing products they use.Digital platforms are a key enabler of the democratizationof AI.New AI-enabled digital platform tools such as chatbots and dynamic content creation arealready helping to streamline SMEs operations, reduce costs, and enable real-time customerinteractions. •Start new businessby lowering barriers to entry through tools such as AI-enabled dataanalytics that help predict future trends and analyze customer preferences to assist withmaking informed decisions about product development and strategy. •Reduce business costsby automating data entry and customer support, helping to reducecosts and time needs and enabling SMEs to focus on other priority areas. SMEs are rapidly adopting AI-enabled toolsSMEs are rapidly adopting AI tools. Currently,78% of SMEs are using at least one AI-enabled tool while 82% are planning to adopt at least one additional tool in the future. The use ofthese tools is aimed at performing existing functions more effectively and automating tasks.For example, the top AI-enabled digital platform tools currently used by SMEs surveyed for thisreport include messaging automation (47%), dynamic content generation such as automatedlanguage translation (47%) and Gen AI content creation (40%). For SMEs, these benefits are essential with73% agreeing that AI-enabled tools play akey role in levelling the playing field between small and large businesses. For example,the accessibility of digital platforms has accelerated SME digitization, enabling smallercompanies to close the gap with larger companies.The business survey found that digitalplatform adoption rates are similar across all business sizes (from 63% for businesses with6-49 employees to 68% for 50-249 employees). The intensity of AI-enabled tools is set to increase with many SMEs that are already usingspecific tools expecting to use them much more in five years time. This includes those using AIpowered virtual assistants (43%), data analytics (41%) and business messaging (37%) tools. Business benefits are likely to grow over time, with 68% of surveyed SMEs expecting AI-enableddigital platform tools to be very important for growing their business over the next five years.This growing impact of AI-enabled digital platform tools is also expected to translate intobetter business outcomes. When it comes to revenue,SMEs report that almost $7 in every$10 dollars of revenue is expected to be dependent on digital platforms in five years' time–a 21% increase from current levels. Increased use is expected to translate into better outcomes,with nine out of ten SMEsexpecting AI-enabled digital tools to be important for their business within the next fiveyears.Emerging areas of AI innovation, such as agentic AI (an open-source AI which employs AIagents to perform tasks with minimal human supervision), has the potential to create additionaluse cases in the future. AI-enabled tools help level the playing field for SMEsAI-enabled tools deliver significant value to SMEs by allowing them to do more with few resources and to scale more effectively. For example, the vast majority of SMEs surveyedagree or strongly agree that AI-enabled digital platform tools help to: Executive summary AI's potential impact could be substantial with an estimated $211 - $512 billion ineconomic benefits across the six markets covered in this reportWhile AI’s economic impacts are nascent, initial studies suggest that its impact could besubstantial. When i