景点行业的未来：2024年趋势揭秘

ATTRACTIONS INDUSTRY WELCOMEROBBIE JONES INTRODUCTIONTHE BIGGER PICTUREREVIEWING 20232024 ATTRACTION TRENDSTRENDS TO WATCHSUMMARY THEMED ATTRACTION &EXPERIENCE DESIGN Katapult design themed attractions and experiences that amaze andengage visitors globally. Our work is enjoyed by 50 million visitors, at 81attractions, in 18 different countries, every year. As well as increasingguest experience, we thrive on helping you generate more income,more fans and bring the vision for your attraction to life. Welcome Once again, we are delighted to work alongside IAAPA for thethird year in a row to create this trends report for the visitorattractions industry in 2024. As well as being an independent creative studio that isentrusted to bring IPs to life, we pride ourselves on providingboth story and insights driven design. This report encapsulates just a small part of our thinking webring into every project, to ensure we create an amazing andengaging experience that your guests love, while generating ahealthy commercial return for your business. We hope you find the report useful. Robbie JonesInsights Directorrobbie@katapult.co.uk+44 (0)1332 294416 WHO WE WORK WITH WE TAKE PART We are active in our industry’scommunity and constantly makingconnections with like-mindedproduction partners. AWARD-WINNING We're delighted to be anaward-winning company, recognisedfor both the work we have done forclients and the company that we are. CERTIFIED Katapult are the world’s first themedattraction design company to become BCorp Certified, for its high standards ofsocial and environmental impact. We are on a mission to:- Design experiences that bring people together to connect- Create responsibly, sustainably and for everyone- Keep space for doing good, innovation and positive disruption- Instigate and support projects that have a positive community impact We are also a climate positiveworkforce that has funded projects toplant and protect 10,000 trees, as wellas supporting carbon avoidanceprojects. OUR SERVICES We make the full process from initial strategy and concepts to public launch seamless and consistent. We do this allaround the world on all types of attractions. We make it happen and our team is great to work with; ask any of our clients. CONCEPT & DESIGN MASTERPLANNING INSIGHTS & STRATEGY EXECUTIVE PRODUCTION BUDGETS & COST ESTIMATIONIP APPROVALSPRODUCTION STRATEGYVENDOR MANAGEMENTCREATIVE GUARDIANSHIPONSITE ART DIRECTION STRATEGY NARRATIVEBUBBLE DIAGRAMSEXPERIENCE ZONESGUEST FLOW MAPTHROUGHPUT ANALYSIS THE BIGGERPICTURE JOY ECONOMY Instability and insecurity have become notions that consumers are now adept atliving with. Financial pressures, regional conflicts, climate disasters will be joined in2024 by over 40 potential changes of government around the world. Visitor attractions and experiences continue to provide escapism from the dailyworrying ritual. However, with less disposable income to spend due to the cost ofliving pressures and higher inflation across Europe, visitor attractions will see morecompetition for their consumer’s money. Already, visitor attractions were competing with in-home entertainment spend,exacerbated by the Covid-19 pandemic. Movie, gaming and music streaming spendhas been coming out of the same budget line as admission tickets for 2 years now. 2024 will also see the entry of a new type of competitor - things. Clothing, furniture,jewelry, accessories will all become beacons of happiness and a continual comfortblanket for consumers. Together with buying tickets for the surging pop-up experience and live musiccategories, all of these above purchases neatly fall into one simple spending pot forconsumers that provide contentment. This the joy economy. ZERO CONSUMER So how will today’s consumers across Europe and the Middle East pay for purchasesin the joy economy? Reduced spending habits on regular purchases have alreadybeen cemented into middle-class society. Grocery shopping is the perfect example of the change in spending habits. Discountsupermarket chains in the UK accounted for an all-time high market share of 15.5%last year, with 50% of all consumers buying budget (Guardian), own-brand orvalue-range products over branded lines. The money saved in these regular transactions is being funneled directly intoattractions, experiences, entertainment and tourism - which saw huge spendincreases compared to 2022,increases between 6% and 30% across categories. The phase zero consumer summarises two habit changes. First, that brand loyaltyfor regular purchases is at an all-time low as price dictates decision making. Second, there seems to be no middle range of purchases that consumers are making- it is either budget or lavish. What we do know is that days out and experiences havebecome the number one driver of people saving money. OWN TO LOAN Consumers are reaching the peak of what can be ‘loaned’ or rented as they seek aminimalist lifestyle. The economic environm