2025年通关生存指南

Engaging with international students Clearing is a great opportunity foruniversities in the United Kingdom toengage with international students. Discover:Effective strategiesto prepare for ClearingBesttips to promote your coursesHow to providesupport tointernational applicants TABLE OF CONTENTS Learn how to maximise you internationalstudent recruitment during Clearing! 3How to prepare for Clearing ..................................................... 4Allocating resources for Clearing ........................................ How to adapt your messaging for internationalstudents during Clearing ............................................................6 Marketing strategies to engage with internationalstudents .....................................................................................................7 Key takeaways from our webinar2025 Clearing Survival Guide...................................8 Allocating resources for Clearing Having a dedicatedinternational admissions team1 Having specialized staff iscrucial to manage international student applicationseffectively. Your team should have expertise in global education systems. Recruit staff with experience in international qualifications and knowledgeof different education systems Ensure team members are fluent in key languages relevant to your targetinternational student marketsSchedule staff availability to align with peak application periods fromdifferent regions globally Reinforce your CRM systemcapacity2 Your CRM must be robust enough tohandle thesurge in international applications. Upgrade your server capacity to accommodatethe increased volume of applications youexpect Implement automated workflows for initialapplication screening and documentverification processesSet backup systems to prevent systemcrashes during peak periods Establish a time zonecoverage plan3 International students require support across multipletime zones,making 24-hour availability essential. Establish rotating shifts or partner with supportteams to provide round-the-clock coverageCreate dedicated phone lines and chat supportchannels for different geographical regionsDevelop response protocols that can beimplemented consistently across all time zones Streamline your decision-making processes4 Quickdecision-making is vital during Clearing,asstudentsneed immediate responses.Having pre-established criteria prevents delays that could cost youquality applicants. Create clear admission criteria matrices withpre-approved grade equivalences for majorinternational qualifications Establish fast-track approval workflows forscholarship and bursary decisions As discussed during our 2025 Clearing Survival Guide webinar... Clearing is probably one of the largest matrix of activities thatthe University delivers,so it really is all hands on deck. The keything about allocating resources iscommunication. There areso many different moving parts that it’s easy for some bits ofkey information to not go through. Denis Buckley,Student Marketing and Recruitment Managerat The University of Manchester How to adapt yourmessaging for international students during Clearing Shift your narrative! from “missing grades” to “opportunity” Make it more appealing for internationalstudents. and emphasize that you areproviding access to quality programs. Use success stories from international alumni Leverage the power of peer testimonialsand cultural connection to build trustand demonstrate successful outcomes Include visa timelines and how you will provide support Clearing hotlines International students need concreteassurance about the visa process inorder to make quick Clearing decisions. time zone availability information Make your services accessible acrossdifferent time zones to accommodateinternational students’ schedules Intl. accreditations showcased to relevant target countriesHighlight qualifications and partnershipsthat will be recognized and valued in theirhome countries or career destinations Financial support tailored for international students Address their unique financial challengeswhen taking last-minute decisions, oftenwithout pre-planned funding ready. Marketing strategies to engage with international students In the lead up to Clearing, UK universities should find the best ways to engage withinternational students.Promoting your Clearing programs accordingly, producingengaging contentabout them andtargeting students on social mediaare key. CONTENTMARKETING PROGRAMPROMOTION SOCIAL MEDIA Pre-Clearingawareness emailcampaignsGeo-targeted PPCcampaignswithmarket specifickeywordsJan/Feb intakesfor applicants withlonger applicationtimelinesTime-limitedoffersfor intl.students Market-specificlanding pageswith relevantcontent by region Use platformsbased onregionalpopularity: Insta,FB, TikTok, WeChat,LINE.... Translated F&Qsaddressing visatimelines,accommodation,scholarships... Paid socialcampaigns withdemographic andinterest targeting Do