2025年社交广告研究

Hello,we are Metricool!The tool that not only understands your work on social mediabut makes it easier too.Plan, publish, and analyze your social networks from a single place.More than 2 million professionals already trust us:from global brands like Adidas and Elle, to small local businesses,like a diving school in Cape Town.Metrics are in our DNA (and in our name). It was our firstfunctionality and remains at the heart of everything we do.Because understanding what’s happening on networks is notoptional.It’s the key to spotting trends, measuring results, andmaking better decisions.Social Ads Study 2025CREATE YOUR FREE ACCOUNT FebreroMarzoSign up for a free accountand start saving time today.Yes, for free. Forever. No cards.No trial periods.CREATE YOUR FREE ACCOUNT MethodologyTopof the FunnelPage 4Page 10Index MethodologyThis study analyzes the performance of advertising campaigns onTikTok andMeta(Facebook, Instagram and WhatsApp) during the first quarter of 2025(January-March).503,28149,4171141.8campaigns were examinedad accountsbillion impressionsbillion interactions$188,000,000Collectively invested more than In total,503,281campaignswere examinedfrom 49,417 adaccounts.The combined campaignsgenerated more than114 billion impressionsand more than1.8 billioninteractionsacross allplatforms. The study at a glanceMethodologyIntroductionSocial ads: Where, how,and whyTop of the FunnelMiddle of the FunnelBottom of the FunnelSocial Ads Study 2025CREATE YOUR FREE ACCOUNTForever. No cards. Notrial periods.How brands use SocialAdsConclusionsHow to measure yourcampaigns wellThe study at a glanceMethodologyIntroductionSocial ads: Where, how,and whyTop of the FunnelMiddle of the FunnelBottom of the FunnelCREATE YOUR FREE ACCOUNTHow brands use SocialAdsConclusionsHow to measure yourcampaigns well All investment figureshave been harmonizedand converted to U.S.dollars (USD) to ensureconsistent data analysiscomparisons.4 The study at a glanceMethodologyIntroductionSocial ads: Where, how,and whyTop of the FunnelMiddle of the FunnelBottom of the FunnelSocial Ads Study 2025CREATE YOUR FREE ACCOUNTForever. No cards. Notrial periods.How brands use SocialAdsConclusionsHow to measure yourcampaigns wellMethodologyThe study at a glanceIntroductionSocial ads: Where, how,and whyTop of the FunnelMiddle of the FunnelBottom of the FunnelHow brands use SocialAdsConclusionsHow to measure yourcampaigns wellCREATE YOUR FREE ACCOUNT The studyat a glance2.5%Onlyof brands useTikTok Ads and Meta Adscampaigns. 72 daysMeta Lead campaigns are the longest-lasting;brands keep them active for an average of 72 days25 daysInteraction campaigns are the shortest-lasting;brands keep them active for an average of 25 daysSHORTEST-LASTING CAMPAIGNS30.8%Traffic campaigns make up 30.8% of interactionson MetaCAMPAIGNS WITH THE MOST INTERACTIONS72 daysMeta LeadcampaignsInteractioncampaigns25 days 5 The studyat a glance24%are Video View ads37.2%Interaction ads34.4%Recognition campaigns34.1%Outreach campaignsFavorite campaigns for brandsCampaigns generating the most impressions Social Ads Study 2025CREATE YOUR FREE ACCOUNTForever. No cards. Notrial periods.CREATE YOUR FREE ACCOUNT IntroductionSocial media advertising is your shortcut:it helps you reach the right people at theright time, without waiting months.Of course, every shortcut has its trade-offs. Here is a guide to finding the path thatbest suits your brand so that you can invest well and get far without overspending.Choosing the right type of campaign is key to avoiding wasting your budget.Let’sstart with a quick guide to know which objective to use depending on what youwant to achieve:TrafficLeads users to a specific page (web, video, course).Ideal to increase visits or drive traffic to a key site.InteractionIncreases likes, comments, messages, or reproductions.Ideal to generate community and engagement from thebeginning.ReachShow your ad to as many people as possible.Ideal for gaining visibility fast.Video viewsMaximizes views among users most likely to be interested.Ideal if you want your video to be seen (rather than justshown).AwarenessShow your brand to people who are more likely to beinterested.Ideal for making yourself known without wastingimpressions.If you need instant results,organiccontent is not always enough. The study at a glanceMethodologyIntroductionSocial ads: Where, how,and whyTop of the FunnelMiddle of the FunnelBottom of the FunnelSocial Ads Study 2025CREATE YOUR FREE ACCOUNTForever. No cards. Notrial periods.How brands use SocialAdsConclusionsHow to measure yourcampaigns wellMethodologyThe study at a glanceIntroductionSocial ads: Where, how,and whyTop of the FunnelMiddle of the FunnelBottom of the FunnelHow brands use SocialAdsConclusionsHow to measure yourcampaigns wellCREATE YOUR FREE ACCOUNT Web conversionsDrive traffic to your website to perform a specific action(purchase, registration, etc.).Ideal for converting visits into results.Sales Lead GenerationCollect data