再来一次如何振兴后疫情时代的创意文化产业

in collaboration with The World Government Summit is a global platform dedicated toshaping the future of governments worldwide. Each year, the Summitsets the agenda for the next generation of governments with a focuson how they can harness innovation and technology to solve universalchallenges facing humanity.The World Government Summit is a knowledge exchange center at theintersection of government, futurism, technology, and innovation. Itfunctions as a thought leadership platform and networking hub forpolicymakers, experts and pioneers in human development.The Summit is a gateway to the future as it functions as the stage foranalysis of future trends, concerns, and opportunities facing humanity.It is also an arena to showcase innovations, best practice, and smartsolutions to inspire creativity to tackle these future challenges.To Inspireand EnableThe Next Generationof Governments2 Table of ContentsForewordExecutive SummaryGlossary of TermsAbout KPMGThe Current State of the Cultural IndustriesCountries in FocusA Framework for the Future 684652121830 This publication contributes to emerging thinking on cultural sector needs,policy, funding and governance in the wake of COVID-19 and is structuredas follows:As the world faces its post-pandemic future, sectors of the global economydisproportionately affected by the lockdowns, such as cultural industries,will continue to need government support.How Should Governments Do This?Our research suggests the cultural sector’s return to growth is aboutlistening to, reflecting upon, and tackling shared issues acrossthe industry.Taking Steps to do Things DifferentlyIn many countries with ongoing cultural venue closures, returning togrowth in audience capacity, career opportunities and stakeholder well-being will require innovation based on stakeholder needs. This maychallenge assumptions, attitudes and ideas on spending, but if governmentinvestment is mediated by open communication with the sector’sconstituents it will be of greater long-term impact.Overview of the Past Impactful YearSurvey of Differing National Contexts,with Expert TestimoniesFramework for Future Government Policyand Decision Making123 8Audrey Azoulay, Director-General, UNESCO1“Culture has helpedus out of the crisis.Now we have tohelp culture andsupport the diversityto which cultureowes its strength.”Executive Summary The Impact of COVID-19The cultural industries have been hard hit by thepandemic, particularly in regard to the financial security ofthe sector’s constituents and continuity of its institutions.At the start of the pandemic, global governments adoptedmeasures which were predominantly short term andfiscally related to support the cultural sector.How to Measure Return on Investment?It is clear from our research that the ways in whichgovernments think about and value the sector isproblematic, with economic growth usually championedat the expense of qualitative understanding.If quantitative data is perceived by cultural practitionersas too narrow, and qualitative data alone is deemed toosubjective by governments as a basis for action, what arethe alternatives?An Aspirational Framework for the FutureRather than seeing culture as purely part of nationalincome, governments should imagine its practices asgiving form and meaning to our world. We propose aframework for understanding and engagement that willbe beneficial to both the long-term security of the globaleconomy, as well as the wellbeing of society and thesector’s professional practitioners.We advocate for better qualitative understanding of thesector’s post-pandemic needs and policies that movetoward achievable action, starting with a unit of one:a stakeholder (the artist, musician, dancer, actor, crafts-person, architect, designer, film-maker etc.). Culture as a Human RightArticle 27, Universal Declarationof Human Rights“Everyone hasthe right freely toparticipate in thecultural life of thecommunity, to enjoythe arts and toshare in scientificadvancement andits benefits.”As opposed to a functional notion of culture as aquantitative asset, governments must protect culturalpractices and their related industries as a universalhuman right. The cultural sector plays an important partin the future economy due to its capacity for growth andmarket creation. The sector also has a central role insociety due to its many qualitative benefits. 2, 3, 4, 56 The Cultural Sector’s Strategic FutureThe future of the sector lies in governments embracingtheir differences and unique cultures and in empoweringtheir individual stakeholders. Meta-government forumslike the UAE-directed World Government Summit providea critical space for enhancing such thinking.PolicyTreat “cultural policy” as holistic “people policy”,where success is judged by engagement andopportunities over conventional outcomes suchas economic indicators.HonestyBe transparent about constraints in resources orcapabilities as they impact the setting of policyagendas for the sector.The followi