超越大城市：2025年优步在澳大利亚地区的经济影响（英）2025

A message from Ed Kitchen01Table of contentsA message from Andrew Tessler03Uber Eats in Australia: The story so far05Putting online food delivery on the menuacross Australia07More places, more people, more customers09Expansion map11The benefits of online food delievery13Restaurant snapshot: Broome, Western Australia17The state(s) of regional Australia19Restaurant snapshot: Ballina, New South Wales23Delivering a recipe for economicsuccess in regional Australia25 Acknowledgment of countryAs a business that connects people across Australia, we want to give our thanks to all First Nations communitiesand acknowledge their continued connection to the lands we operate on.We acknowledge and pay our respects to all First Nations Elders, past, present, and emerging who look afterthe land and water we live and work on every day. Uber Eats facilitates millions of trips every week in Australia’s capital citiesand as regional Australia’s population grows, economic opportunitieswill continue to sprout alongside it.There’s no reason Ballina, Broome, Broken Hill, Biloela, Bairnsdale and Batemans Bayshouldn’t enjoy the same technologically aided convenience as Brisbane. With that inmind, from now until the end of the year, Uber Eats will more than double its footprintin regional Australia, bringing our service to over 100 new towns.As our technology switches on in these regions our offering will become availableto nearly 1 million more regional residents than it did just 12 months earlier, unlockingeconomic opportunities at scale for the regions.In line with our expanding regional footprint, and to better understand the economicand societal impact of online food delivery in regional communities, Uber Eats haspartnered with leading consultancy Oxford Economics to assess the contributionto these locations. This report that follows, brings together their independenteconomic analysis, along with Uber Eats and third-party data, to quantify how fooddelivery benefits businesses, consumers, and local economies.The findings show that online food delivery is more than just a convenience -it’s a real driver of economic growth.In 2025, restaurants in newly launchedUber Eats locations are projected to generate nearly $45 million in additionalrevenue.The arrival of Uber Eats is also expected to contribute $19 million to GDP,driving job creation and bolstering local supply chains. And local consumers will alsobenefit, with the increased choice and convenience provided by Uber Eats valuedat $161 million in wellbeing benefits.Uber Eats remains committed to ensuring that businesses, communities, andcitizens - regardless of location - can access the benefits of food delivery. Throughtechnology and innovation, our platform is making an ongoing commitment tosupport local economies, connect communities, and enhance convenience formillions of Australians wherever they are. I invite other brands to follow suit.A message from Ed KitchenManaging Director, Uber Eats Australia and New Zealand A message fromAndrew TesslerHead of Economic Impact Consulting,Oxford EconomicsOxford Economics Australia examined the expected impact ofUber Eats’ expansion into 67 new regional locations in Australia in2025. Here, Andrew Tessler, Head of Applied Economics Australasia,outlines the key direct and indirect economic and social benefitsthe roll-out will deliver.Our assessment of the economic impact of Uber Eats’ entry into new regionalmarkets in Australia is an evidence-based analysis of how this expansion influenceseconomic activity at both the business and consumer levels.By quantifying key economic benefits, our findings offer insights to the ongoingimpacts of online food delivery in the Australian economy, particularly in regionalareas where the expansion is expected to increase local restaurant revenues,bolster local economies and support long-term growth.Our analysis identifies and quantifies the magnitude of benefits that will arise fromthe regional roll-out across three key channels:Value provided to Uber Eats Restaurant Partners through additional revenuefromonline food deliveryservicesDirect value provided to the Australian economy through thisadditional revenueValue provided to Uber Eats customers through improved wellbeing fromaccess to online food delivery We find Uber Eats’ expansion into new regions is expected to deliver significanteconomic benefits through increasing restaurant revenue, supporting localbusinesses, and generating consumer surplus (a measure of additional valueto consumers that reflects wellbeing and quality of life benefits including throughgreater convenience, variety and accessibility to services).We expect Uber Eats’ regional expansion to not only increase restaurant revenue,but also to strengthen supply chains and stimulate demand for local producersand service providers.Additionally, the platform enhances consumer choice and convenience, leadingto broader socio-economic gains, particularly in expanding access to previouslylim