中国的人工智能：从制造业中心到全球技术创新者

Why now is the time for Chinese brandsto go global1.TheChinese economy has entered a new era of high-qualitydevelopment,meaningChineseproductsaremorecompetitivethanever.2.Chinesebrandscanincreaserevenuesources.3.Chinesebrandscan“puttheireggsinmorebaskets”byinvestinginmorethanjustonecountry’smarket.4.Chinesebrands can leverage the country’s advantages,suchasmanufacturingandsupplychain.5.Enjoygovernmentsupportforoverseasbusinessunderthedualcirculationdevelopmentpolicy. © 2023daxueconsultingALL RIGHTS RESERVEDEarly-stage companies that went overseas usually relied on offlinechannels to expand their overseas markets. They often sought overseaspartners through traditional means, such as local agents, which resultedin weaker online marketing capabilities.Mistake1：Insufficientdistribution channelsAn OPPO mobile phone, which is one of the Chinesemobile phone brands that went overseas relatively early.•Many companies tap into the online marketingenvironment and boost online sales at a relativelylow cost through cross-border e-commerceplatforms such as Amazon or eBay.•However, this approach is neglects thedevelopment of trustworthy distribution channels.Overseas consumers want to buy products butcannot find a reliable source because they preferofficial channels, such as brand websites.Weak Online Marketing at the Early StageLess Effective Social Media Communication © 2023daxueconsultingALL RIGHTS RESERVEDFlorasis: Distribution channels development didn’t keep up with demand•InMarch2021,FlorasislaunchedonJapaneseAmazonandgainedpopularitythroughrecommendationsfrombeautybloggers.However,distributionchannelsdevelopmentcouldnotkeepupwiththespeedthebrandwasgoingviralonsocialmedialikeTikTokandYouTube.TherearelimitedofficialsitesforoverseasconsumerstopurchaseFlorasis products,andtheirAmazonandAliExpresslistingswerelimited.•Fromcomments on Instagram,Facebook and Reddit,peoplehad a tough time finding where to buy theproducts,andtheirinquiriestothebrandweremetwithsilence.•Therewasa$120eyeshadowpaletteonAmazon,whichis$71 on Aliexpress.Aliexpress,however,is not apopularchoice for buying makeup because its poorqualityandlongshipping.Thelackofareliablechannelhascaused some interested Western customers tohesitate.•Thefailuretounifytheonlinesalepricewilleasilyturnconsumersoffthebrand.WhenFlorasissetupitsownofficialwebsite and broadened sales channels,theoverseassalessoared.Source: Florasis InstagramSource: Alibaba © 2023daxueconsultingALL RIGHTS RESERVEDMistake 2: Not placing enough emphasis on personal privacyData security is vulnerable and can producelong-term challenges. Cultural and internet development differenceshave amplified the issue of data security.Chinese companies have always been more relaxed in data collection, storage, and usage. Many companiesexcessively collected user information. Chinese users grew more comfortable with sacrificing some privacy for amore convenient experience.Mainland ChinaData Security Law of thePeople’s Republic of China,Personal Information ProtectionLaw of the People's Republic ofChinaEurope and AmericaGeneral Data ProtectionRegulation,California ConsumerPrivacy ActOverseas users care more about privacy thanChinese users, and the data privacy policiesand legal terms in China may not apply toother countries. This could lead to a lack oftrust in the brand's globalreputationif thereare security breaches in other countries.Domestic companies are slack in data securityOverseas consumers place a higher value onpersonal privacy © 2023daxueconsultingALL RIGHTS RESERVEDAnker:Leaking users’ privacySource:Eufyofficial websiteEufy'sclaims of having superior data privacy andsecuritymeasureshavebeenchallengedbythepublic.Thereality seems to contradict Eufy’s slogans"keepprivacyinyourownhands"and“wetakeeverymeasuretoprotect the privacy and locality of users’data."PrivacybreacheshaveledinfluencerstoterminatetheirpartnershipswithAnker,whilethemediahascalledforahalttothepromotionofAnker'sproducts. TheVerge reported that Eufy's securitycameraapp allows anyone accessingotherusers'personal information andvideoswithout permission.The Eufycameraalsotransmitsunencrypteddatatothecloud,makingiteasytodeterminethecamera's location using the serialnumberandaBASE64encodedaddress. Source:YoutubeIT firms such as Ankerhave tried to sidestepindustry-standard technicalproblems while expandingabroad to maintain theirbrand image, but this maylead to future issues. © 2023daxueconsultingALL RIGHTS RESERVEDOverseasconsumers may viewChinesebrandsaslackingoriginalityas Chinese brandsoftenlack copyrightawareness.Differencesoncross--borderlegalproceedings make rightsprotectionevenmoredifficult.Chinesebrandsgoingabroadmustwatchoutforcopyrightinfringementand be careful withimitationandplagiarism.Mistake 3: Plagiarism Chinesebrands expanding overseasshouldprioritize originality,enhancetheirabilitytoinnovateindesignandtechnology,avoidpotentiallyplagiarizeddesigns,andrespectlocalcustoms.Chinesebrands can enhance theirbrandinfluenceandp