2025年全球数字购物指数：澳大利亚版

What’s at stakeKey findings•Data focusActionable insightsMethodologyThe 2025 Global Digital Shopping Index: Australia Edition was commissioned by Visa Acceptance Solutions,and PYMNTS Intelligence is grateful for the company’s support and insight• This report draws on insightsfrom a survey of 2,174 consumers and 400 merchants in Australia that was conducted from October 17,2024, to December 9, 2024The report is part of a series focused on a survey of 18,468 consumers and3,464 merchants across eight countries, including Brazil, Mexico, Saudi Arabia, Singapore, the UnitedArab Emirates (UAE), the UK and US, over the same period To learn more about our data, refer to theMethodology section at the end of this report• PYMNTS Intelligence retains full editorial control over thefollowing content, findings, methodology, and data analysis. • Click-and-Mortar™ is a registered trademarkof What’s Next Media and AnalyticsTable of contents Global Digital ShoppingIndexAustralia editionRead the full2025 Global Digital Shopping Index:The rise of the mobile window shopperand what it means for paymentsClick here to download 46323842 What’s at stakeIn the mobile-first era, shopping and smartphones go hand in hand.The world’s consumers regularly reach for their phones, and not justto make online purchases. Mobile screens are becoming the main waythey “window shop,” tooPhones also increasingly drive physical storeexperiences, with shoppers expecting access to digital features such asrewards programs and information about inventory availabilityBut amidthe global trend, local variations are pronouncedIn Australia, mobile shopping is rapidly becoming the normMore thanfour in 10 shoppers in the country used a mobile device for their latestretail purchase, whether online or in-store. What’s more, youngershoppers and parents in Australia mobile shop at much higher rates,and these demographic groups are setting the pace for the mobile-firstshift globallyThat said, Australia falls slightly behind global averages formobile shopping activities in our eight-country survey, which includesBrazil, Mexico, Saudi Arabia, Singapore, the United Arab Emirates (UAE),the UK, and US Merchants serving the Australian market need to understandits consumer preferences and where they break from globaltrends. For example, shoppers in Australia favor third-party, one-click checkout technologies for online shopping more heavilythan their counterparts in most other countriesThey also usebiometric authentication at more than double the global averagerateThese are just some of the findings and insights in the 2025Global Digital Shopping Index: Australia editionThis report wascommissioned by Visa Acceptance Solutions, and PYMNTSIntelligence conducted the research and produced the reportThis edition examines the growing role that mobile devices playin consumer behavior in AustraliaIt draws on insights from asurvey of 2,174 consumers and 400 merchants in the countryconducted from October 17, 2024, to December 9, 2024This is what we learned. Key findingsMobile-first shoppersAustralian consumers increasingly shop with their phones,whether online or in-store.43% of Australian shoppers used their phone fortheir latest retail purchase, regardless of channel—five percentage points below the average for alleight countriesOne-click preferredAustralian consumers prefer easy and secure checkout methodswhen shopping online35% of Australian shoppers used a third-party, one-click checkout option for their latest online purchase,more than twice the global average. Technology challengesNearly half of Australian merchants worry about keeping up withrapidly evolving payment technologies16% are highly concerned their current systemswill not meet future needs.Cross-channel shoppingMerchants in Australia are behind on cross-channel shopping,despite strong demand from consumersA quarter of Australian shoppers would haveused cross-channel features at the merchantthey most recently shopped with but found thecapabilities unavailable. Figure 1:Use of mobile devices in retail purchasesPercentage of consumers who used their mobile device the last timethey paid for a good or serviceAll countriesAustraliaBrazilMexicoSaudi ArabiaSingaporeUAEUKUS Australian consumers nowshop with their phonesfor nearly half their retailpurchases, with youngerconsumers and parentsbeing the most avid users.Shoppers in Australia made 43% of their latest retail purchases,whether online or in-store, using a mobile device. This puts thecountry slightly ahead of the US in mobile shopping adoption,though behind the global survey average of 48% measured acrossthe eight countries Completed anonline purchasewith a mobilephone237%182%244%202%324%348%373%276%232%The 2025 Global Digital Shopping Index: Australia edition, July 2025N varies by country and represents complete consumer responses, Shopped in-storewith digitalassistance froma mobile phone243%246%364%264%338%300%294%211%190%Source: PYMNTS Intelligencefielde