2025年早餐的13大创新竞争领域

13 battlegroundsforinnovationin 2025 AmericansLOVEtheirbreakfasts. It's not just themost important meal of theday, it's their favorite. Whether they're at home, at work, in-store, orsomewhere in-between–consumers are eatingmore breakfasts than ever before. Even for lunch anddinner! But the landscape is beginning to shift–and it'sshifting quickly. The arrival of Ozempic and other appetitesuppressants, changing working : living habits post-COVID and price rises are all impacting breakfastroutines. In this report we're going to explore 13 futurebattlegrounds for breakfast in the USA. Our analysis will cover both the food and beveragesspaces. We will analyze the emerging trends and new growthopportunities for brands to move on in2025 andbeyond. We areBlackSwan Data The insights inside this report do notcomefromsurveys,panelsorfocus groups.There are noquestionsasked.Norany prompted responses. Our technology applies AI and predictive analyticsto millions of social and online posts tounderstand consumer behavior. It identifies, connects and predicts futureconsumer needs and emerging trends with89%accuracy. Leading CPG brands are leveraging this data tomake faster, more confident, evidence-drivendecisions along each stage of the innovationprocess. Ourdata explained Our platform and consultancy is powered byour uniquedata,methodologyandmetrics. Metrics Trend PredictionValue(TPV)Ranks trends based on future growth How does it work? Our platform retrieves all therelevant consumerposts in a category;in this example,101+millionposts related toMealsin the USA. Volume Total number of unique posts overa2-year timeframe. We use AI and data science to isolate all theindividualtrending topics andbehaviorsandunderstand how theycluster and ladder-up intocategory growth drivers. Growth The year-on-year increase or decreasein conversation around a trend. This dynamicsegmentation frameworkisrefreshed monthly and evolves as consumers andthecategory evolves. #13 Plant-Based Decline of plant-meat andrise of the vegetable Shakes, Smoothiesand JuicesSuperfoods and functionalbreakfasts Skipping BreakfastOzempic and intermittentfasting Sandwiches and ToastThe fillings and spreads to watchin 2025 #1 Baked Goods Indulgence vs Wellness Battlegrounds forbreakfast #9 We've analyzed 139+ million consumers posts from TikTok, Instagram, X andother online sources to create13 battlegrounds for breakfastin the USA. Eachbattleground relates to a specific consumer need, sub-category or emergingdemand space that food and beverage brands will battle over in 2025. On-the-Go Homemade bars,muffins and pots #2 Breakfast for Dinner All day breakfasts, brunch andnew consumption occasions #6 Gen Z Global Breakfasts Cereals Breakfast behaviorsand TikTok influences EggsProtein power and New flavors and sensoryexperiences Consumers vsUltra-processed foods price rises Coffee and Tea #5 Dairy Ethical concerns,proteinand dairy-free Baked Goods USA Meals (August 2022-2024) Savory orsweet? Consumers are searching for asavory : sweet hybridto combinethe best of both for breakfast. We've mapped the key trending baked goods ontoa Maturity Curve to analyze their relevance. A range of sweet and savory options have surfaced.And the data suggests consumers want optionsthat deliveron tasteandwellness. Savory options likePotato WafflesandSourdoughPancakesare gaining traction because they provideprotein andsatiety. While sweet options likeProtein PancakesandBlueberry Streusel Muffinsare on the risebecause they offer indulgence and nutritionalbenefits. Consumers are seeking balance. They're becomingmore and more aware of the danger of ultra-processed foods–and high sugar, high fat, lownutrition products are losing relevance. Balancing indulgenceand wellness Baked Goods Consumers arenot willing tocompromise on tastein their searchfor healthier breakfasts. They are paying more and more attention to thefunctional andnutritional value of baked goods. In particular, they want high protein, wholegrainandreduced sugar options. But flavor remainsfundamental. Theystill have to be delicious! Consumers are searching forindulgent treats that fitwithin a healthy lifestyle. But right now, options on-shelf tend to prioritize oneor the other. They are healthy and bland or unhealthyand flavorful. Health-conscious, indulgence-seeking consumers wantmore choices that cater to their needs. Abetter-for-youtwist Brands should prioritize baked goodsthat deliverenjoyable momentswithhealth-conscious ingredients. Baked goods are indulgent by nature. Rich, comfortingfoods remain appealing, but brands must deliver a better-for-you twist to remain relevant. Our data reveals consumers are gravitating towards bakedgoods that includeWhole Grainslike oats and quinoa. Egg Whites, Pea Protein (and other plant proteins) canboost a product's protein credentials. WhileNatural Sweetenerslike honey or fruit purees arekey to satisfying sugar c