品牌足迹-欧洲2025

BrandFootprintEurope 2025 01 July 2025business.yougov.com YouGov Brand Footprint Europeoffers a glimpse into shopperpreferences, showcasing brands thathave made it the most into individualbaskets, across the continent. What isit about? Purpose of the study Measuring brand strength For every FMCG purchase, a deliberated decision takes place, revealing consumer preferencesand purchasing patterns. Through the report, a comprehensive overview is provided of brands thathave successfully conquered shoppers’ baskets. Regional trends are uncovered, revealingdifferences across different EU countries, ranging from food and beverages to health and beauty Consumer Reach Points The key metric of this report is the Consumer Reach Point (CRP). CRP combines population,penetration, and consumer choice. One CRP is one choice, revealing a brand’s strength based onthe number of times it is chosen by shoppers. Calculation of Consumer Reach Points for each brand FMCG Most Chosen Brands Top 10 Belgium Food Most Chosen Brands Top 10 Belgium Dairy & Plant-based Most Chosen Brands Top 10 Belgium Beverages Most Chosen Brands Top 10 Belgium Personal Care Most Chosen BrandsTop 10 Belgium Home Care Most Chosen Brands Top 10 Belgium Full report willbe availablesoon