艺电 2024年度报告

2025 Our Ongoing Values At EA, our ongoing values are the foundations of our sharedculture. Our ongoing values motivate us. Unite us. Inspire us. Pioneering Passion Creativity Acting with thecuriosity and couragethat it takes toexperiment, innovateand lead. We are at our bestwhen we pursue whatwe love, and have fundoing it. Striving to bringimagination, originalideas, and excitementto everything we do. Determination Learning Teamwork Listening, havinghumility and being opento new ways of thinking,and looking with a lensof inclusion.Challenging ourselvesto grow and change asa company. Bringing focus, driveand conviction to ouractions. Thriving onthe journey and beingmotivated to achieveexcellence. Committed to eachother, and to theaccountability andintegrity it takes to bea successful team. Letter from our CEO and Board Chair On behalf of the Board of Directors, thank you for your investment in Electronic Arts. At Electronic Arts, we inspire the world to play. Over the past year, our teams have continued to deliver on our mission, producinggames and experiences that inspire hundreds of millions of players around the world. Amid a shifting environment, we remainwell-positioned to shape the future of entertainment. I am extremely proud of our teams and their commitment and determinationthroughout fiscal year 2025. STRATEGIC PILLARS As entertainment continues to become more social and connected, EA is executing across our three strategic pillars to (1)create content and experiences that entertain and engage massive online communities, (2) tell blockbuster stories, and (3)harness the power of community in, around, and beyond our games. Leveraging our portfolio, we engage some of the biggestonline communities in the world. We’re also working to expand beyond the bounds of our games, building new tools to encouragecommunity-driven creation. And longer term, we’re scaling our generative A.I. efforts to transform the gaming experience andcreate new forms of interactive entertainment. FISCAL 2025 HIGHLIGHTS During fiscal 2025 we delivered amazing games and experiences to our players and communities. We sharpened our operationaldiscipline, strengthened execution and delivered long-term value to our stockholders. We acted quickly to changing marketdynamics within our EA SPORTS FC franchise, delivering updates to the game that reaffirmed its position as one of the world’slargest entertainment platforms. We reintroduced EA SPORTS College Football to incredible success, far exceeding expectations.Our American Football ecosystem delivered over a billion dollars in net bookings in fiscal year 2025. In total, our teams delivered thebiggest net bookings year ever for EA SPORTS. Beyond sports, our entertainment pipeline is one of the strongest ever. Our Sims franchise exceeded expectations for the fiscalyear driven by strong demand for creator-built content, mobile engagement and community connection. Through Battlefield Labs,we took a modern, player-first approach to building, testing and marketing the next Battlefield. We’re engaging players earlier andmore meaningfully than ever before and applying those learnings from the community to the game. We can’t wait for the communityto experience the finished product. We also continued our strong track-record of returning capital to stockholders, executing a $1 billion accelerated stockrepurchase program, in addition to our regular stock repurchase activity and quarterly dividends. In total, we returned $2.7 billion tostockholders during the fiscal year. EXPERIENCED BOARD TO OVERSEE OUR STRATEGY We have an experienced and engaged Board of Directors with a complementary set of skills, industry experience and backgroundsthat support the oversight of our long-term strategy. We believe these skill sets contribute to the Board’s effectiveness inmanaging risk and providing guidance, positioning EA for long-term success in a dynamically changing business environment.As the industry evolves, the Board is focused on remaining well-positioned to provide effective oversight through prudentrefreshment efforts. OUR NEXT STEPS This is an exciting time for Electronic Arts. In an increasingly uncertain and competitive environment, EA’s leading IP, transformativetechnology, global network of passionate players, and the best creative talent in the industry uniquely positions us to lead in arapidly evolving world. Our focus, adaptability, and strategic clarity give us the tools to thrive in any environment. At this importantmoment, we’re optimistic about what comes next. ANDREW WILSON Chief Executive Officer and Board Chair Notice of Annual Meeting of Stockholders Date and TimeAugust 14, 2025 (Thursday)2:00 pm (Pacific) Who Can Vote Stockholders as of June 17, 2025are entitled to vote. Location Virtually atwww.virtualshareholdermeeting.com/EA2025 Voting Items PROPOSALS To conduct an advisory vote to approvenamed executive officer compensation. To elect the eigh