☒QUARTERLY REPORT PURSUANT TO SECTION13 OR 15(d)OF THE SECURITIES EXCHANGEACT OF 1934 For the quarterly period endedMay 03, 2025OR ☐TRANSITION REPORT PURSUANT TO SECTION13 OR 15(d)OF THE SECURITIES EXCHANGEACT OF 1934 For the transition period fromto Commission File Number:1-11893 GUESS?,INC. (Exact name of registrant as specified in its charter) Strada Regina 44Bioggio,SwitzerlandCH-6934(Address of principal executive offices and zip code) (213)765-3100(Registrant’s telephone number, including area code) Securities registered pursuant to Section12(b) of the Act: Title of each class Common Stock, par value $0.01 per share Indicate by check mark whether the registrant (1)has filed all reports required to be filed by Section13 or 15(d)of the Securities Exchange Act of1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2)has been subject to suchfiling requirements for the past 90 days.Yesx Noo Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule405of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submitsuch files).Yesx Noo Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company, oran emerging growth company.See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company,” and “emerging growthcompany” in Rule12b-2 of the Exchange Act. Large accelerated filer Non-accelerated filer If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with anynew or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.o Indicate by check mark whether the registrant is a shell company (as defined in Rule12b-2 of the Exchange Act).Yes☐ As of June5, 2025, the registrant had52,016,518shares of Common Stock, par value $0.01 per share, outstanding. GUESS?,INC.FORM10-QTABLE OF CONTENTS PARTI. FINANCIAL INFORMATION Item 1.Financial Statements (unaudited)1Condensed Consolidated Balance Sheets as of May 3, 2025 and February 1, 20251Condensed Consolidated Statements of Income (Loss) — Three Months Ended May 3, 2025 andMay 4, 20242Condensed Consolidated Statements of Comprehensive Income (Loss) — Three Months EndedMay 3, 2025 and May 4, 20243Condensed Consolidated Statements of Cash Flows — Three Months Ended May 3, 2025 and May4, 20244Condensed Consolidated Statements of Stockholders’ Equity — Three Months Ended May 3, 2025and May 4, 20245Notes to Condensed Consolidated Financial Statements7Item 2.Management’s Discussion and Analysis of Financial Condition and Results of Operations46Item 3.Quantitative and Qualitative Disclosures About Market Risk67Item 4.Controls and Procedures68 PARTII. OTHER INFORMATION Item 1.Legal Proceedings69Item 1A.Risk Factors69Item 2.Unregistered Sales of Equity Securities and Use of Proceeds69Item 5.Other Information70Item 6.Exhibits71 WHERE YOU CAN FIND MORE INFORMATION Investors and others should note that we announce material financial information to our investors using ourinvestor relations website, press releases, SEC filings and public conference calls and webcasts. We may also use ourLinkedIn page (www.linkedin.com/company/guess-) and our website (www.guess.com) as a means of disclosinginformation about the Company (as defined below), our products, our planned financial and other announcements,attendance at upcoming investor and industry conferences, and other matters as well as for complying with ourdisclosure obligations under Regulation FD. The information we post through these channels may be deemed material. Accordingly, investors shouldmonitor these accounts and our investor relations website, in addition to following our press releases, SEC filingsand public conference calls and webcasts. This list may be updated from time to time on our investor relationswebsite. The information we post through these channels is not a part of this Quarterly Report on Form 10-Q. GUESS?,INC. AND SUBSIDIARIESCONDENSED CONSOLIDATED BALANCE SHEETS(in thousands, except share data) See accompanying notes to condensed consolidated financial statements. GUESS?,INC. AND SUBSIDIARIESCONDENSED CONSOLIDATED STATEMENTS OF INCOME (LOSS)(in thousands, except per share data)(unaudited) GUESS?,INC. AND SUBSIDIARIESCONDENSED CONSOLIDATED STATEMENTS OFCOMPREHENSIVE INCOME (LOSS)(in thousands)(unaudited) GUESS?,INC. AND SUBSIDIARIESCONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS(in thousands) (unaudited) GUESS?,INC. AND SUBSIDIARIESCONDENSED CONSOLIDATED STATEMENTS OF STOCKHOLDERS’ EQUITY(in thousands, except share data)(unaudited) See accompanying notes to condensed consolidated financial statements