3为成长型科技公司首席执行官定义2025年趋势

Leadership Vision for 2025 The Top 3 StrategicPriorities forGrowth Tech CEOs Introduction AI continues to dominate the technology landscape. In 2024, AIabsorbed an estimated 45% of venture investing, and from 2023through 2027, roughly $3 trillion of enterprise IT spending willbe attributed to AI. Within a few years, buyer organizationswill spend more money on software with generative AI (GenAI)features than they will on software without them. $3 trillion* 45%** +50% of venture fundingvolumes wentto GenAI in thefirst nine monthsof 2024. of IT spendbetween 2023 and2027 will be on AI. of enterprisespending onsoftware will go toapplications withGenAI features. Still, spending doesn’t necessarily equate to value. Technologyand service providers are seeing rapid acceleration intheir ability to innovate using GenAI, but user organizationsaren’t absorbing new functionality as quickly. In fact, about halfof enterprise GenAI projects are estimated to fail by 2026. This divide between AI development and AI usage is at thecenter of the key trends, priorities and actions for the tech CEOsprimarily focused on go-to-market (GTM) plans, transformativestrategy and new approaches to growth in 2025. The Fundamentals of 2025 Growth tech CEO success demands trend prioritization and relevant responses of action 3 Trends Defining the 2025 Growth Tech CEO Landscape GenAI enters the Troughof Disillusionment Capital managementdrives strategic decisions Strategy catalystsaccelerate disruption Growth tech CEOs must decide whetherto reinvest AI-driven productivity gainsinto product development or focus onimproving cash flow and profitability,especially with rising capital costs andcooling M&A activity. GenAI will dramatically shorten the timeframe needed for technology serviceproviders to develop minimum viableproducts, though enterprises won’t beable to absorb and use those functionsas quickly as they are made available. Enterprises will abandon 30% of theirGenAI projects after proof of conceptdue to data quality, risks, costs orunclear value. At the same time, new features andfunctions will give technology serviceproviders at most a six-month competitiveadvantage due to AI’s impact on thecompetition’s innovation capability. 3 Priorities and Actions for Growth Tech CEOs 01PRIORITY ACTION EstablishGenAI’s customerlifetime value •Managing recurring tech costs and resource allocation in supportof GTM strategy realization. •Evolving pricing and packaging as competition drives the costsof generic applications down to free.•Partnering with ecosystem players to address adoption challengesand leveraging marketplaces to drive customer discovery. Sharpen GenAI GTM readiness Avoid the tendency to wait too long.GenAI is moving fast through the Troughof Disillusionment, so you need to be wellahead of it. 02PRIORITY ACTION Embracetransformativestrategy •Traditional strategy seeks to protect or incrementally improve apresent paradigm.•Transformative strategy allows CEOs to be agile, ready to pivot inreal time and adopt innovations that enable continuous refinementto stay ahead of competitors. Set the true north for transformativestrategy Align your GTM strategy with a clear,mission-driven purpose to help in resourceallocation, strategy communication andtechnology adoption. 03PRIORITY ACTION •Managing burn rates, extending cash runways and preparing forlonger funding intervals; having a plan for using productivity gains.•Top performers are investing in sales to grow the business. Trailingperformers are still investing in engineering — an indication thattop performers are already realizing AI productivity gains. Applyprecise costmanagement Increase operational effectivenessthrough human augmentation Leverage low- and no-cost technologiesto move fast and raise the benchmarksfor employee productivity as thebenefits increase. Sharpen GenAI Product GTM ReadinessACTION01 Refine GTM activities based on where GenAI fallsalong the Gartner Hype Cycle. Going into 2025, techCEOs should sharpen their GenAI GTM readiness.The tendency is to wait until an innovation is on theSlope of Enlightenment. However, GenAI is movingfast. To stay ahead of it, take the following actions: Strategies and tactics by phase of the Hype Cycle: GenAI Illustrative •Strengthen the demo-to-sale process, as GenAIcan be complex to demonstrate. Prioritizecustomers who are culturally and technically readyto adopt it. •Focus on core use cases and address areas, suchas customer success with technology partners, tospeed the process. •Design pricing and packaging strategies that lowerinitial adoption risks. •Select strategic partners for your weak areas. Set the True North for Transformative StrategyACTION02 A compelling purpose drives transformative strategy. Companies operating with a purpose-driven strategy see … CEOs that align their GTM strategies with a clear,mission-driven purpose find it easier toallocate resources, communicate the str