2024年英国新闻消费研究结果

News consumption inthe UK: 2024 Research findings Welsh translation available Report Published 10 September 2024 Contents Section Overview................................................................................................................................. 3Summary of findings ............................................................................................................... 5 Methodology......................................................................................................................... 21 Overview This summary report provides the key insights from Ofcom’s latest News Consumption Survey, whichexplores UK adults’ and teens’ news consumption across television, radio, print and online (includingsocial media, search engines, news aggregators and other websites and apps). The aim of this report and the accompanying documents is to inform an understanding of newsconsumption across the UK. This includes the sources and platforms used, the perceived importanceof different outlets for news, attitudes to individual news sources, local news use, and newsconsumption in the nations. While the primary source for this report is Ofcom’s News Consumption Survey, the report also drawsonBarbfor television viewing data, Ofcom’sPublic Service Media(PSM) Tracker 2023 and Ofcom’s2022Media Plurality and Online Newsresearch. Fieldwork for the adults’ survey this year took place across two waves: 6 November – 3 December2023 and 26 February – 23 March 2024. For ease of reporting, we refer to this latest survey data as‘2024’ throughout. We compare back to 2018, excluding 2021 when there was no fieldwork due tothe Covid pandemic. Comparisons with years before 2018 are not possible due to methodologicalchanges. The2024 UK General Election surveywas set up to monitor UK adults’ interest in and engagementwith news and current affairs during the general election period, with a particular focus on how theyform their opinions and their experiences of potential misinformation. This standalone survey acts asa complement to the News Consumption tracking survey. This will be published alongside thissummary report. What we have found – in brief Overall news consumption: •An overwhelming majority (96%) of UK adults say they consume news in some form. However,the ways in which people access the wide variety of news platforms are changing.•In 2024, seven in ten (71%) say they consume online news in some capacity, level with newsconsumed via TV and on demand (70%). Social media is a significant component of online newsconsumption, with more than half of UK adults (52%) using it as a news source.•Although TV news viewing, previously the single most-used platform, has declined since lastyear (75% in 2023, falling to 70% in 2024), we know from Barb data that half of all adults (51%)still watch news on any of the main public service broadcasters (PSBs) each week. The PSMtracker shows that the public value of trusted and accurate news is a priority for audiences andis rated highly.•Although online and social media have increased in use, traditional platforms outperform themon a number of attribute ratings; in particular, trust, accuracy and impartiality. •BBC news output, across all its platforms, reaches 68% of all UK adults, and BBC One continuesto be the most-used single source of news. However, PSBs are declining in popularity and fourof the top ten individual news sources are now social media platforms. •The use of newspapers for news, including their digital formats, has declined significantly since2023, while the use of radio for news has been stable over the past couple of years. Online and social media: •Among adults who directly access news publishers, websites and apps, the BBC website (59%)has the highest claimed use, followed by Sky (20%), The Guardian (20%) and The Daily Mail(19%).•Facebook continues to be the most-used social media source (reaching 30% of UK adults), in linewith 2023, while TikTok has been growing in popularity as a source of news, reaching 11% of UKadults, up from 1% in 2020.•Six in ten UK adults (59%) claim to use some form of online intermediary (social media, searchengine or news aggregator) for their news consumption. Meta (40%) and Google (32%) are themost commonly used intermediaries, reaching three-quarters of all adults. Generational differences (16-24s and over-55s): •Online sources continue to be most popular among the younger age groups, with nine in ten(88%) 16-24-year-olds using online sources for news. Social media is the main driver of this, witheight in ten (82%) young adults using this platform. Only half of 16-24s (49%) use TV for news. •In contrast, TV news (including on-demand) is the main news platform used by 85% of peopleaged 55+. But this age group is also gradually adopting online news, with over half (54%) nowusing online platforms for news. This is largely driven by direct access (to news publishers,websites and apps), with only