2025年克拉创新峰会：媒体范式转变

Introduction The 2025Carat Innovation Summit: MediaParadigm Shiftsserved as a forum for ideas—bringing together visionaries, innovators,and industry leaders to explore the frontiersof what’s possible. In our ever-evolvinglandscape of media and marketing, weare seeing artificial intelligence, immersivetechnologies, and human ingenuityconverge to reshape our understanding ofconnection, creativity, and commerce. thinking. As we embrace this technology,we must remember that our uniquecapacity for nuanced reasoning andemotional intelligence remainsirreplaceable. The future belongs not tothose who simply adopt AI, but to thosewho harness it as a catalyst for deeperhuman connection and more meaningfulexperiences. In this new paradigm, the boundariesbetween content, commerce, and cultureblur, creating a rich ecosystem wherebrands can seamlessly integrate into thefabric of consumers’ lives.From shoppablemoments embedded in entertainment toAI-powered personalization that respectsindividual privacy, we are witnessing thebirth of a more intuitive, responsive, andhuman-centric approach to marketing. Throughout the full day of inspiringkeynotes, panels, and live demos,threepivotal themes emerged: the evolution of AIfrom novelty to application, the shiftingtides of consumer behavior, and theemergence of new arenas and audiences.These themes intertwine to create newopportunities and challenges, demandingthat we reimagine our approach toengagement, storytelling, and brandbuilding—not just optimization andefficiencies. The future of media and marketing is ours toshape, as our vision for the summit was tonot only be a day of learning, but to be aspringboard of momentum to innovativesolutions, collaboration, and transformativethinking. At the forefront of these shifts is AI, wherethe promise is not merely in itscomputational prowess, but in its potentialto amplify human creativity and strategic Sessions The AI Empowered Marketer04Lauren AbneyBusiness Strategist for AI, Google AIFor Business: The Next Generation06DaveSurganEmerging Platforms Lead, Meta “Applied Intelligence”: New Tools Of Engagement08Amy SiegelVP, Innovation & Investment, Carat| Jay WolffChief Revenue Officer, KERV AI|Jon ReillyCo-Founder & CEO,Akkio| Meredith Tehan Chief Revenue Officer,Instreamatic|Jon WallettVP, Sales,Seedtag An Agentic Future10Chad Reynolds,Founder & CEO,Vurvey The Consumer Data Revolution12Neil SweeneyFounder & CEO,ReklaimManny HernandezSVP, Head of Digital, Carat AI Is Changing How And Why We Search:How Should Brands React?14Taz PatelHead of Ad Partnerships, Perplexity From Algorithms To Audiences:Navigating AI’s RoleIn Information Flow16Melissa RubinsonSVP, Business Development & Partnerships, BBCStudiosBruce WilliamsChief Media Officer, Americas,dentsu The Future Is Free!18Ilya Pozin,Co-founder & CEO, TellyCarrie DrinkwaterChief Investment Officer, Carat The Future Of Search, Social & Innovation20Ava ToroAgency Lead of Strategic Insights, Reddit Connecting Through Culture: Brands & The Power Of Fandom22AlexBrezziSr. Director, Strategy, Carat |Ryan JohnsonFounder & CEO,CxmmunityMedia |Aron LevitzPresident of Wattpad WEBTOON Studios & Co-president of Wattpad |Josh BatesSr. Creative Strategist, Twitch |Jordan BurtMedia Partnerships, Snap Brewing The Future: HowAI, Biometrics & XR are Redefining Media Experiences24Al SilvestriPartner & Chief Creative / Marketing Officer, Coffee Labs Expanding the Horizons of Shoppable Moments26KavitaCariapa,SVP, Head of Commerce Activation,dentsu,Bryan Moore, Founder & CEO,TalkShopLive,Adam Kadet, Senior Client Partner, Unity The Convergence Revolution:How Technology Is Bridging Content, Commerce & Culture28Elizabeth CambridgeVP, Content, Carat |Kerry DoyleEVP, Head of Content, Carat |Maria Teresa HernandezSVP, Brand Partnerships & Head of Diverse Supplier Marketplace,Mirriad|Sheereen Miller-RussellEVP, Ad Sales & Client Partnerships, Warner Bros. Discovery The Carat POV: Pioneering The Future Of Media30Michael Liu EVP, Head of Innovation |Joanna HawkesEVP, Head of Strategy |Manny HernandezSVP, Head of Digital |Christina LuSVP, Strategy |Ryan SammartinoVP, Head of Social |Amy SiegelVP, Innovation & Investment The Innovation Lab The AI Empowered Marketer Lauren Abney,Business Strategist for AI, Google In Lauren Abney’skeynote, she highlighted the transformativepower of AI in reshaping marketing fundamentals. Sheemphasized the dual nature of AI technology, which mirrorshuman analytical and generative capabilities, and its profoundimpact on evolving consumer behaviors. Abney explained thatAI, much like the left-brain and right-brain functions in humans,has complementary analytical and generative capabilities. Theanalytical side processes data and makes predictions, while thegenerative side creates content. This dual capability is reshapinghow marketers connect with increasingly sophisticatedconsumers in the digital age. This is why Google is building specialized AI applications like: